Sustainable Food Pavilion Expo Milano 2015sfp2015.org/wordpress/.../Sustainable_Food_Pavilion... ·...

Sustainable Food Pavilion | Expo Milano 2015

Our vision of abundance

“The converging scarcity and challenge of providing food, water and energy represents the most critical intersection of issues for the world today.”

– Deborah Wince Smith, President & CEO, Council on Competitiveness


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Much of the world’s arable land is already in use.

Growing stresses from climate change, water

scarcity and competing demands for energy

challenge our food security.

1 billion do not have safe drinking water

925 million are malnourished

7,000 children die each day due to hunger

50% of the world’s food goes to waste.

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Global problems demand global engagement

Sources: World Bank, 2012 and United Nations,, 2011, UN Inter-agency Group for Child Mortality Estimation, 2010; Reuter’s Food Summit 2012- World Watch, CBS

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A global event…

EXPO Milano 2015: Universal Expositions and World Fairs are among the most formative influences shaping modern times. Through these global events, the world’s citizens have been introduced to electricity, the telephone and television, the airplane and computer. Every five years, these registered expositions inspire the world with next-generation ideas.

EXPO Milano 2015 Founding Partners include: Telecom Italia, Cisco, Accenture, and Enel–Smart Grid.

Sustainable Food Pavilion95,000 sq. ft./8,888 sq. m.

Sustainable Food Pavilion | Expo Milano 2015 EXPO MILANO 2015

…A global food movement

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Universal World Expo in 2015 is the largest

worldwide event to set a new course for the

future of food:

•Aworldwideplatformforfooddiscussions,best

practices, networking, cooperation and innovation

•Attractsover20milliontoExpo2015

•Unites140nations

•Reachesoveronebillionpeopleworldwide

•420acresiteinMilan,Italy,centrallylocated


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Sustainable Food Pavilion at EXPO is the

nexus for global participation, education, insightful

dialogues and outreach on food and sustainability. EDUCATE the public through discovery and exploration

ENLIGHTEN leading experts in research, science,

farming, humanity, philanthropy, government,

NGOs, and business

CONNECT innovative solutions with human needs

MOTIVATE visitors, guests and virtually engaged

worldwide participants to make a difference 6

Sustainable Food Pavilion Reaching for abundance in 2015 and beyond…

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Innovation in food security, production, improved

methods of cultivation, conventional and enhanced

breeding, as well as improvements in food safety,

packaging and distribution, come with a promise

to provide abundant, nutritious food for everyone

on Earth.

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EXHIBITS demonstrating different pathways

to sustainably increase the world’s supply of

food while also improving our health and

economic prospects

CONFERENCES, symposia and summits accelerating

global cooperation, dialogue and leadership to

ignite positive action for our future

OUTREACH engaging millions more around

the world in global conversations and innovative

solutions from farms and villages to boardrooms

Sustainable Food Pavilion integrates

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Programs encourage participation, cooperation

and networking among key players. Through

advanced remote media outreach, conferences,

summits and presentations are accessible to

worldwide audiences across all continents.

Sustainable Food Pavilion | Expo Milano 2015 Sustainable Food Pavilion engages

INNOVATORS, renowned experts, scientists,

farmers, faculty, business leaders, policy

makers and entrepreneurs to come together

for discussion and discovery

THOUGHT LEADERS, engendering discourse

on the environment, economics, ethics, equity,

education and leadership

RESEARCH COLLEAGUES around the world

guide the Sustainable Food Pavilion’s engaging

educational exhibits and provide direct access

to academic insights and innovation through

global conferences, symposia and summits10


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“Sustainable Food Pavilion, and its global partners, will set the course for the world’s conversations about food and sustainability through 2015 and beyond.”

– Dr. Gustavo Gaviria Angel, Sustainable Food Pavilion Board Member, ColombianRepresentativefortheWorldBank,1998–2004,and WorldBankIndependentReviewPanel,2007

Sustainable Food Pavilion inspires.

SFP WORLDWIDE SYMPOSIA

Global Summits on Sustainable Food Abundance

A series of international summits focused on

transforming a world of hunger into a world of

abundance lead up to EXPO 2015 and continue

throughout six-months of EXPO events

Researchtoactioninthreestages

•Identifyingpromisingresearchandinnovation

•Aligningexistingglobalefforts,and

•Developingactionrecommendationstointegrate

social, political, and economic drivers with research

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Visitors enter the Pavilion to enjoy exhibits

and live demonstrations or to attend

conferences, film screenings, entertainment,

events and presentations inside our

state-of-the-art Sustainability Auditorium.


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LEVEL 1:

Atrium, Press and Conference Center

Thought leaders discuss, debate and

showcase the latest game-changing

innovations and scientific discoveries that

hold the greatest promise for sustainable

solutions, while the sponsored displays

and retail store actively engage

international visitors.

Ground LevelEarth Atrium, Press Center and Sustainability Auditorium Complex

•PavilionGrandEntrance•EarthAtriumShowcase(semi-permanent)*•ConferenceCenterComplex(175-seat auditorium,completemulti-mediaservices)*•Museum-styleretailstore,fullymerchandised

* Event facilities and exhibitor spaces14


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Exhibits and visitor experiences

feature real-world models for

sustainable food value chains and

demonstrate their impact on society.Sustainable Pathways LevelInteractive Exhibits and Theatre

•17,000dailyvisitors,estimated•GrandEntranceRampwiththree-story electronic Cornucopia display•Continuousinteractiveexperientialexhibits (20,000sq.ft.)•SponsoredPathwaysExhibits*•ImmersiveMotionTheatre•ExitDiorama,“TheImportanceofYou”

* Event facilities and exhibitor space14

LEVEL 2:

Sustainable Pathways Exhibition

Lively, interactive, hands-on exhibits, simulated

scenarios and virtual demonstrations lead

visitors to a broader understanding of the

challenges choices and solutions for feeding

our world.

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A private, secure access floor facilitates

events and discussions, with staff and

services to accommodate the needs of

special guests and international dignitaries.


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SkyVista Level with exclusive glass verandaPrivateEventandVIPFacilitieswithRooftopBalcony*

•Secureaccessarea—entirefloorforVIPuse* 350seatcapacity(15,500sq.ft./1,430sq.m.)

•ConciergeDeskstaffedforreceptionandhospitality•BusinessCenterwithfully-equippedconferencerooms and workspaces•PressCenterwithinsertstageandworkstations•SustainabilityLoungefordining,eventsandseminars•Twostages,fullkitchenandbar•GlassVerandaandbalconiesforeventsandpresentations•GalleryShowcaseareasforflexibledisplays

* Private event facilities and exhibitor spaces are located throughout the entire floor 18

LEVEL 3:

SkyVista Event Center

Special guests, official delegations and press

are welcomed for meetings and rooftop dining.

A specialized venue for VIP gatherings and

high-level discourse encourages global

collaborations for food sustainability.

Demonstration gardens and the

building’s NetZero energy systems

feature sustainable activities that can

reduce our global footprint.


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Plaza LevelExterior Exhibits, Gardens and Food Plaza

•Open-airclassroomsandcelebritychefdemonstrationkitchens*•SlowandFastFoodPlazawithopen-aireatingarea•SustainableSystemsWalkwayandDashboard•Demonstrationgardenswithwaterfeatures•Exteriorexhibits,aquaculture,raincaptureand kinetic wind power

* Event facilities and exhibitor spaces 20

PLAZA LEVEL:

Sustainable Systems and Gardens

Visitors experience tangible ways each of us

canchangeourdailylives—eveninlittleways

—sothatourglobalfootprintisalittlesmaller

and our daily living is a little smarter.

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Expo Team Experience

Dr. Gustavo Gaviria-Angel served as Ambassador on Special Mission for Colombia and Commissioner General of the Colombia Pavilion at the Shanghai Expo 2010. Dr. Gaviria was Senior Advisor in the Executive Director’s office at the World Bank, Department of Institutional Integrity from1999to2004.Dr.Gaviriaworkedsince1974inthecoffeeand finance industries in Colombia and is a third generation agriculturalist in the coffee industry of Colombia.

Juan Pablo Cavelier is the lead contact with Expo Milano 2015 officials. He served as Deputy Commissioner General of the Colombia Pavilion at Shanghai Expo 2010, responsible for all relations with Expo Officials and all other pavilions in the American and European sections of Expo Shanghai. Mr. Cavelier has a strong back-ground in global consumer marketing, international trade and agriculture.

Ralph I. Miller has produced and managed large-scale shows, theme parks and installations around the world for30years.Majorshowsinclude:2008OlympicsinBeijingandShanghaiExpo2010.Mr.Millerhasproducedand managed the media, architecture and style as lead designer for the Coca-Cola Pavilion and consultant to several other pavilions at Shanghai Expo 2010, while serving as Pavilion Director and Executive Producer for the Colombia Pavilion.

Cynthia H. Barbera is an international marketing and communications executive, with extensive experience in broadcast, cable and new media. She served as Vice-President Communications and Technology for Scholastic, Inc. a leading publisher for education. Ms. Barbera is an Emmy award-winning television producer, renowned for her work on programs focusing on the issues of environment, health and education. Most recently, Ms. Barbera was involved in development of Shanghai Expo 2010.

Peter B. Lewis Peterisanexperiencedesignerwithover40yearsexperience.AscreativeconsultanttoNIKEhe worked on design of visitor experiences at the Olympics in Atlanta and World Cup in Paris. Peter’s work also includes development of the experience design for the Colombia National Pavilion at Shanghai Expo 2010, corporate pavilions for both Coca-Cola Co. and adidas at the Beijing Olympics. Peter is also a composer, published author and chief storyteller for SFP.

Sustainable Food Pavilion Leadership

Board of DirectorsJuan Pablo Cavelier|Chairman—Milano,ItalyGustavo Gaviria Angel|Director—Bogota,ColombiaSidney Rittenberg, Sr. |Director—FoxIsland,WashingtonRalph I. Miller|Treasurer—Shanghai,ChinaCynthia H. Barbera|Secretary—SanFrancisco,California

Executive CommitteeJuan Pablo Cavelier|ExecutiveDirector—Milano,ItalyRalph I. Miller|ExecutiveProducer—Kentfield,CaliforniaandShanghai,ChinaCheryl E. Harrison|DirectorofDevelopmentandPartnerships—SanFrancisco,California

Global Conferences & SymposiaDr. Scott T. Massey|DirectorGlobalConferences&Symposia—Nashville,Tennessee

Global Development & FundraisingChuck Albers | Senior Director, Global Strategic Alliances—Seattle,WashingtonandShunde,China Cheryl E. Harrison|DirectorofDevelopmentandPartnerships—SanFrancisco,California

EXPO MILANO 2015 Program CommitteeMatteo Gatto|Chief,ExpoThemePavilionsArchitect—EXPOMilano,ItalyStefano Bracciantini|ThematicSpacesDepartment—EXPOMilano,ItalyGloria Zavatta|PartnersDevelopment,SustainabilityLeader—EXPOMilano,ItalyViviane Urnau|ContributorProgrammaticDevelopment—SantaCatarina,BrazilGraciela Reyes|ContributorProgrammaticDevelopment—MexicoCity,Mexico

Design and EngineeringJeremy Metz,AIA,LEEDAP|LeadArchitect—Shanghai,China(www.studio-san.com)Peter B. Lewis|VisitorExperienceDesignandStorytelling—Seattle,Washington(www.audisee.com)Douglas Trumbull|RideandImagingSystemsDesign—Southfield,Massachusetts(www.douglastrumbull.com)Jeff Carino|VisualBrandingDesign—SanFrancisco,California(www.clkdesign.com)Norm Schwab|ArchitecturalandShowLightingDesign—Sausalito,California(www.lightswitch.net)

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Direct access to global research and innovation.

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“Scientific principles and practices are the foundation for sustainability of agriculture and a food system that can meet the needs of all people now and of future generations.”

– Dr. Tom Tomich, Director, Agricultural Sustainability Institute at UC Davis, W.K.KelloggEndowedChairinSustainableFoodSystems

Academic Partner: UC Davis

Global Academic LeadershipLinda P. B. Katehi, PhD | Chancellor, UC Davis Ralph Hexter | Provost and Executive Vice Chancellor, UC DavisNeal Van Alfen, PhD | Dean, College of Agricultural and Environmental Sciences, UC Davis

Academic Advisory CouncilMr. Raoul Adamchak | Organic Farmer, Market Garden and CSA Coordinator, UC Davis Student Farm —Coauthor,Tomorrow’sTableDr. Lindsay Allen|AdjunctProfessor,DepartmentofNutrition—Director,USDAARSWesternHumanNutrition ResearchCenterDr. Kent J. Bradford|Professor,DepartmentofPlantSciences—AcademicDirectorSeedBiotechnologyCenterDr. Caroline De la Peña | Professor, UC Davis Humanities InstituteDr. J. Bruce German|Professor,FoodScienceandTechnology—Director,FoodsforHealthInstitute —JohnE.Kinsella,EndowedChairDr. Louis E Grivetti | Professor Emeritus, NutritionDr. Clare Hasler-Lewis|ExecutiveDirector,RobertMondaviInstituteforWineandFoodScienceDr. Martina Newell-McGloughlin|AssociateAdjunctProfessor,PlantPathology—DirectorofLifeand HealthSciencesResearchDr. Frank Mitloehner | Associate Professor and Air Quality Cooperative Extension Specialist, AnimalScience—Director,AgriculturalAirQualityCenterDr. Raymond Rodriguez|Professor,MolecularandCellularBiology—Director,CenterofExcellenceinNutritionDr. Pamela Ronald|Professor,PlantPathology;Coauthor,Tomorrow’sTable—DirectorofGrassGenetics, JointBioenergyInstitute,Emeryville,CADr. Thomas Tomich|Professor,HumanandCommunityDevelopment—ProfessorEnvironmentalScience andPolicy—Director,AgriculturalSustainabilityInstituteatUCDavis—DirectorUCSustainableAgricultureResearch&EducationProgram—W.K.KelloggEndowedChairinSustainableFoodSystemsDr. Jean VanderGheynst|Professor,BiologicalandAgriculturalEngineering—AssociateDean,UndergraduateStudy, College of EngineeringDr. Alison Van Eenennaam | Animal Genomics & Biotechnology Cooperative Extension Specialist, Animal Science Global Advancement Dr. Sharon Shoemaker | ExecutiveDirector,CaliforniaInstituteofFoodandAgriculturalResearch(CIFAR)

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WorldwideResearchCollaborators

ArgentinaUniversidad Nacional de Cuyo

AustraliaUniversity of Melbourne

BrazilEmpresa Brasilerira de Pesquisa Agropecuaria (EMBRAPA)(GAFSR)* Universidade Federal do ParaUniversidade Federal de UberlandiaUniversidadeFederalRuraldePernambucoBrazilian Federal Agency for support and evalua-tion of Graduate Universidade Federal de AlagoasNational Council for Scientific and Technological DevelopmentUniversidade do Estado de Santa CatarinaUniversidade de Sao Paulo, Fac. De Zootecnia e Engenharia de AlimentosUniversidade Federal do Vale do São Francisco

CambodiaRoyalUniversityofAgriculture

ChileUniversity of TarapacaInstituto de Desarrollo AgropecuarioUniversity of Bio-BioPontificia Universidad Catóica de ChileUniversidad Diego PortalesUniversidad Catolica del NorteUniversidad de La SerenaUniversity of TalcaCentro de Estudios Avanzados en Zonas AridasUniversity of ChileUniversidad de ConcepciónAVS Chile S.A.,Instituto de Investigaciones Agropecuarias

ChinaZhejiang Forestry UniversityBGI(formerlyknownasBeijingGenomics Institute)CHIC Group, Ltd. Zhejiang University Zhejiang Academy of Agricultural SciencesBeijing University of Chemical Technology

As the world’s leading

university in food, agriculture,

nutrition and the environment,

the University of California,

Davis is the “Lead Academic

Partner” for the Sustainable

Food Pavilion Inc. along with

a global network of Interna-

tional Academic Collaborators,

including the Global Alliance

on Food Security Research

(GAFSR)*.

UC Davis is a world leader in

sustainability-related research

and instruction, applied tech-

nology, and transformative

projects and programs that

advance knowledge and serve

as models for the world. As

a member of the Association

of American Universities, it

is ranked as #1 in the United

States for faculty research

excellence in agricultural and

soil sciences, food science and

technology, plant, animal and

veterinary sciences, environ-

ment and ecology.

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China - Continued Chinese Academy Of Agricultural Sciences CAAS(GAFSR)*Shandong Uniiversity of TechnologyThe Third Military Medical UniversityChinese Academy of Sciences - Institute of Geographic Sciences andNaturalResourcesResearchChina Agriculture UniversityDonghua UniversityChina University of Petroleum-BeijingCOFCOCorporation(ChinaNationalCereals, OilsandFoodstuffsCorporation)Sichuan UniversityWenzhou Medical UniversityWuhan Textile University Peking UniversityTongji UniversitySunYat-SenUniversityChongqing University China University of Political Science and LawHebei UniversityNanjing UniversitySichuan Agricultural UniversityCityUniversityofHongKong

ColombiaLa Universidad de la SabanaPontificiaUniversidadJaveriana

Costa RicaCostaRicaInstituteofTechnology

DenmarkUniversity of Copenhagen

EgyptConsortiumof4Egyptianuniversities: Alexandria, Ben Sweif, Cairo, and ZagazigMinistryofAgricultureandLandReclamation

EnglandUniversity of Warwick

France InstituteNationaldelaRecherche(INRA)(GAFSR)* Oniris(Nantes-AtlanticNationalCollege Of Veterinary Medicine, Food Science AndEngineering)

and Global Academic Networks

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PolandWroclaw University of Technology

RomaniaNational Institute of Materials PhysicsUniversity“Politehnica”ofBucharest

SenegalCheikh Anta Diop University of Dakar

SpainInstitutdeRecercaITecnologia AgroalimentariesNeiker-Instituto Vasco de Investigacion y Desarrollo AgrarioUniversidad Politecnica de ValenciaUniversitat de LleidaUniversity of Sevilla

SwedenUniversity of Dance and Circus

TaiwanNational Chung-Hsing UniversityChang Gung UniversityNational I-lan University

ThailandKingMongkut’sUniversityofTechnology ThonburiKasetsartUniversityAssumption UniversityTheThailandResearchFund

The NetherlandsWageningenUniversity&ResearchCenter(GAFSR)*

New Zealand MasseyUniversity(GAFSR)*

TurkeyIstanbul Aydin UniversityMiddle East Technical UniversityNamikKemalUniversityUniversity of Gaziantep

UAEUnited Arab Emirates University

VietnamThai Nguyen University of Agriculture and ForestryHanoi University of AgricultureHanoi University of Mining and Geology

Japan - Continued Nara Institute of Science and TechnologyUniversityoftheSacredHeartKwanseiGakuinUniversityDoshisha Women’s College of Liberal ArtsTokyo University of Agriculture and TechnologyTSUDAHitotsubashi UniversityKyushuUniversityUniversity of Shizuoka

KoreaKookminUniversitySeoul National UniversitySookmyung Women’s UniversityPohang University of Science and TechnologyKyungHeeUniversityEwha Woman’s UniversityHankuk University of Foreign StudiesKonkukUniversityYeungnamUniversityHyo Soo Lee President Baekseok UniversityElectronicsandTelecommunicationsResearchInstituteChung-Ang UniversityNationalVeterinaryRes.&QuarantineService,the Ministry for Food, Agriculture, Forestry & FisheriesTheCatholicUniversityofKorea

KuwaitKuwaitInstituteforScientificResearch

LithuaniaSiauliai University

MongoliaThe Mongolian State University of Agriculture

NorwayNorwegian School of Veterinary ScienceNorwegian University of Life SciencesUniversity of Oslo

PakistanNorth-West Frontier Province Agriculture University-Peshawar

PeruNational University of the Peruvian Amazon Pontificia Universidad Católica del Perú

GermanyHochschule fur Technik und Wirtschaft Dresden - University of Applied Sciences DresdenHeinrich Heine University DusseldorfRWTHAachenUniversityEberhardKarlsUniversityofTubingenUniversity of Heidelberg

GreeceAmerican College of Greece-Deree College, Cen-ter of Post Lyceum Education

IndiaNational Law School of India UniversityUniversity of MadrasSRMUniversityAmritaVishwaVidyapeetham(University)

IndonesiaDiponegoro University

IranUniversity of Tehran

IrelandNational University of Ireland, MaynoothNational University of Ireland, Galway

ItalyIstituto Zooprofilattico Sperimentale delle VeneziePolitecnico di TorinoUniversity Cattolica del Sacro CuoreIstituto Zooprofilattico Sperimentale dell’Abruzzo edelMolise“G.Caporale”UniversitadegliStudidiRoma“LaSapienza”University of SalernoUniversita degli studi di SassariUniversity of Gastronomic Sciences

JapanKinkiUniversityOchanomizu UniversityTokyo University of Science, Center for Promotion of InternationalizationRyukokuUniversityNagoya University of Arts and SciencesSaga UniversityDokkyo UniversityTohoku University Tottori UniversityKagawaUniversity


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The mission of the Sustainable Food Pavilion is to enlighten the public about the importance of food sustainability and the challenges and opportunities for developing sustainable food practices around the world. Our vision of abundance embraces food security, a vibrant economy, a thriving ecosystem and nutritional health for all.

Collaboration Partners:

EXPO 2015 Council on Competitiveness

Cumberland Center for Strategy and Innovation Global Alliance on Food SecurityResearch:(GAFSR) UC Davis Wageningen University andResearchCenter The World Bank

(partial list as of printing) EXPO 2015 Organizing Partners:

Giuseppe SalaCEO Matteo Gatto Director of Theme Pavilions

Stefano Gatti Director of International Affairs Gloria Zavatta Sustainability Leader

Steering Committee: Dr. Scott T. Massey, Chair Deborah Atwood, AGree

Lynn Bennett, Stage Post

Steve Brophy, Dollar General

RyanDoyle,OneCity

Aalt Dijkhuizen, Global Alliance on Food SecurityResearch

JimFrierson,CompassInnovations

Senator Bill Frist, Former Majority Leader, US Senate

JohnIngram,IngramContentGroup

ClayJackson,BB&TInsurance

LindaP.B.Katehi,Chancellor,UCDavis

AlexMcCalla,WorldBank(ret.)

Brad Perkins, Vanguard Health

Howard Shapiro, Mars Inc. Mike Shmerling, Choice Food Group XMi High Growth Development Fund Steve Turner, Market Street Investment JuergenVoegele,TheWorldBank Deborah Wince Smith, Council on Competitiveness (partial list as of printing)

Collaboration Partners and Steering Committee

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Contacts:

Office Reception:[email protected] Europe:CorsoItalia47,Milan 20122, Italy +39.347.5491442

China:Zendai Cubic Edifice Suite170458ChangliuStreetShanghai, China 200122+21.3872.2226

United States:301JuniperoSerraBlvd.Suite 220, San Francisco, California94127USA+1.415.337.5755

Websites:www.sfp2015.orghttp://en.expo2015.org

Juan Pablo Cavelier LozanoChairman & Executive Director, [email protected] +39.347.5491442italymobile

Ralph I. MillerExecutive Producer, [email protected]+1.415.250.9500usamobile +86.150.0112.7325chinamobile

Cynthia H. BarberaSecretary of the Board, Co-Founder [email protected]+1.415.235.7804usamobile

Cheryl E. Harrison Senior Director, Development and [email protected]+1.415.336.6280usamobile

Dr. Scott T. Massey Senior Director, Global Conferences and [email protected]+1.615.308.8571usamobile

Chuck Albers Senior Director, Global Strategic [email protected]+1208.419.9491usamobile +86.135.0900.5364.chinamobile

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SustainableFoodPavilion,Inc.(SFP)isanot-for-profitcharitableorganizationfunded by contributions from and in partnerships with individuals, foundations, corporate and official sponsors. SFP’s assets are dedicated to the furtherance of qualifying food research and food-related education and communication. SFP retains ultimate authority to use contributions at its sole discretion consistent with its Charter.

© 2012, Sustainable Food Pavilion, Inc. FederalEmployerIdentificationNumber:45-2710861

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