Sustainable Business Relationship Building Through …...THE IDEA NX3 aims to lead Digital...
Transcript of Sustainable Business Relationship Building Through …...THE IDEA NX3 aims to lead Digital...
Sustainable Business Relationship Bui lding
Through Digital Strategy Solutions
NX3: DIGITAL
MARKETING
ENGAGEMENT PARTNER
NX3: IN-HOUSE PARTNER MODEL
IT Services
THE
IDEA
NX3 aims to lead Digital Transformation by inspiring, connecting,
enabling and empowering our cl ients with the relevant tools,
information and resources to help meet and manage their evolving
needs.
Understanding
Behaviors Setting Measurable
Digital Objectives
Defining Long Term
& Short Term Plans
Developing
Appropriate Digital
Ecosystem
Thinking Through
Measurement Strategy
Before Execution
People Purpose Plan
Platform Performance
The 5P Approach
IMPLEMENTING
THE IDEA
By providing Digital Strategy Solutions according to the unique
nature and need of each corporation, we nurture long term and
sustainable relationships between our cl ient and their customers .
NX3
IMPLEMENTATION APPROACH
The fundamentals of d igi tal s t rategy i s
appl ied to marketing automation. A
sustained, t imed
re lease ser ies of digital
communications in a mul t i -channel
envi ronment to achieve the end
goal. We harness the power of
engagement wi th Marketo, so that your campaigns cul t ivate
re lat ionships and
achieve your goals.
Get Them to Participate
Emotionally Connect
Get Them to Listen
Understand Your
Customer
The Big Picture
Digital
Enablement Technology
Enablement
Cloud
Enablement Social
Enablement
1 2 3 4
Customer Relationship
Management (CRM)
Campaign Management
Marketo Implementation
App Development
Web Development
E-Commerce
Search Engine Optimization
(SEO)
Search Engine Marketing
(SEM)
Social Media Marketing
(SMM)
Amazon Web Services
NX3 MARKETING CHANNEL BLUEPRINT
Traditional and
Digital Marketing
Opportunities
The assessment provides a
reference to the different
types of marketing initiatives
available through NX3
partner services
It portrays the different
digital and traditional
marketing initiatives that are
currently available to our
clients
Traditional
Channels
• Tradeshows
• Sales Force
• Mailers
• Box Stuffers
• Public
Relations
Digital
Channels
• Emails
• Landing Pages
• Blog
• SEO
• SEM
• Social Media
• Banner Ads
• Email Lists
• Websites
Emails Landin
g Pages
Blog
Google Rankin
g
Ad-
Words
Social Media
Banner Ads
Email Blast List
Trade-
shows
Field Force
Mailers
Journal Ads
Public Relatio
ns
DIGITAL
MARKETING
ENGAGEMENT
FOR SUCCESS
SUCCESSFUL DIGITAL
MARKETING ENGAGEMENT
A look at complete digital engagement l i fecycle
Measure
Execute
Approach
NURTURE YOUR LEADS
Develop the stages of your campaign to nurture email addresses into
paying customers.
Introduction of the Company Call to Action Complete the Sale
STREAMS
The roadmap of the campaign – what emails you are going to send and in what order.
TRIGGERS
The actions the user takes to move them from one stream to the next.
Each stage of the customer journey contains streams and t r igger points .
Users wi l l either move through each stream completely, or they wi l l take certain actions that wi l l push them into the next stream early.
Stream 1
•Email 1
•Trigger 1
•Email 2
•Trigger 2
•Email 3
Stream 2
•Email 1
•Trigger 1
•Email 2
•Trigger 2
•Email 3
Stream 3
•Email 1
•Trigger 1
•Email 2
•Trigger 2
•Email 3
Achieve
Bottom-line
NURTURE YOUR LEADS
Measure the success of campaigns with the data you receive from
customer actions
Instead of guessing what your customers want, learn what they want
through engagement
By tracking opens, clicks, and downloads from campaigns, and later
customer purchase and website interaction metrics, you can get a full
picture of your target audience and develop truly segmented campaigns
THE IMPORTANCE OF
CUSTOMER TRACKING
Stop Shouting at Customers and Listen to Their Actions.
Thank you.
NX3 Corporation About NX3
NX3 is a one stop solution for all your digital needs. Using
advanced digital platforms like Marketo and Salesforce for
coaching, marketing and enablement, NX3 has a knack for
transforming your business in a matter of months. We lay special
emphasis on developing a very personal relationship with our
customers. At NX3, we aspire to create a customized
individualistic experience through our services not only for our
customers but for their customers as well in a chain of steps
carefully designed in the form of a customer journey. We execute
across multiple channels to achieve maximum traction for our
clients.