21st century skills for the 21st century job market (final cc)
Sustainable Brands and Green Marketing in the 21st Century
-
Upload
sustainable-brands -
Category
Business
-
view
810 -
download
0
description
Transcript of Sustainable Brands and Green Marketing in the 21st Century
Sustainable Brands for the 21st Century
Jacquelyn OttmanJ. Ottman Consulting
©2003 J. Ottman Consulting, Inc.
Focus on Primary Benefits
©2003 J. Ottman Consulting, Inc.
•••••••••••••••
©2003 J. Ottman Consulting, Inc.
Gallup Poll, March 2008
“Problems Facing the CountryThat You Worry About A GreatDeal”
Quality of Economy 60%
Availability andAffordability of Health Care 58%
Environment 40%
Be Transparent
©2003 J. Ottman Consulting, Inc.
Start from the Inside Out
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
Promote ResponsibleConsumption
©2003 J. Ottman Consulting, Inc.
Become a Brand Steward
©2003 J. Ottman Consulting, Inc.
Eco Innovate
©2003 J. Ottman Consulting, Inc.
In Conclusion
©2003 J. Ottman Consulting, Inc.
PLAY BALL!