Sustainable Action Canmore

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Sustainable Action Sustainable Action Canmore Canmore A community-wide social A community-wide social marketing program marketing program Ultimate goal - encourage Ultimate goal - encourage residents to behave in residents to behave in environmentally sustainable ways environmentally sustainable ways Create social norms about Create social norms about sustainable behaviour, as sustainable behaviour, as neighbours participate neighbours participate

Transcript of Sustainable Action Canmore

Page 1: Sustainable Action Canmore

Sustainable Action CanmoreSustainable Action Canmore

A community-wide social marketing A community-wide social marketing program program

Ultimate goal - encourage residents Ultimate goal - encourage residents to behave in environmentally to behave in environmentally sustainable wayssustainable ways

Create social norms about Create social norms about sustainable behaviour, as neighbours sustainable behaviour, as neighbours participateparticipate

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Social MarketingSocial Marketing Identify barriers and benefits to Identify barriers and benefits to

sustainable behavioursustainable behaviour Design a strategy that utilizes Design a strategy that utilizes

behaviour change tools – helps behaviour change tools – helps overcome barriersovercome barriers

Personal, face-to-face communicationPersonal, face-to-face communication Ask people to commit to one behaviourAsk people to commit to one behaviour Prompt for successPrompt for success Follow up and ask for anotherFollow up and ask for another

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Sustainable Action CanmoreSustainable Action Canmore

Canvassing team visit Canmore dwelling Canvassing team visit Canmore dwelling units (2x if necessary)units (2x if necessary)

Ask resident to commit to one sustainable Ask resident to commit to one sustainable actionaction• Reduce GHG, water use, wasteReduce GHG, water use, waste

Follow up phone call – encourage another Follow up phone call – encourage another actionaction

Reinforce overall commitment to Reinforce overall commitment to sustainabilitysustainability

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Incentives presented at each Incentives presented at each home’s doorhome’s door

Choice ofChoice of

• Reusable cloth bag (waste reduction)Reusable cloth bag (waste reduction)• CFL light bulb or tire pressure gauge CFL light bulb or tire pressure gauge

(energy reduction)(energy reduction)• Low-flow showerhead (water reduction)Low-flow showerhead (water reduction)AndAnd

• Prompts for program and actionPrompts for program and action• Info brochure and Info brochure and • Sustainability at home: a toolkit by AREFSustainability at home: a toolkit by AREF

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Program PromptProgram Prompt

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Action PromptsAction Prompts

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Removal of BarriersRemoval of Barriers Showerheads were replaced during visit and old Showerheads were replaced during visit and old

showerheads taken with canvasser (drop off also an showerheads taken with canvasser (drop off also an option)option)

Tire pressure gauges were given out after proper tire Tire pressure gauges were given out after proper tire pressure for individual’s vehicle was determinedpressure for individual’s vehicle was determined

Trading for low-flow showerhead

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7,116 homes occupied (partial or full) 7,116 homes occupied (partial or full) in Canmorein Canmore

Visited 6,110 homes at least once Visited 6,110 homes at least once (some not accessible – i.e. private (some not accessible – i.e. private buildings)buildings)

If not home made 2If not home made 2ndnd visit where visit where possible (3,565 second visits made)possible (3,565 second visits made)

Sustainable Action CanmoreSustainable Action Canmore

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Sustainable Action Canmore Sustainable Action Canmore ResultsResults

Increased commitment to sustainable Increased commitment to sustainable behavioursbehaviours

Increased awareness of Town’s and Increased awareness of Town’s and Biosphere Institute’s environmental Biosphere Institute’s environmental programsprograms

Action towards the Town’s Vision Action towards the Town’s Vision Community commitment to Community commitment to

environmental stewardshipenvironmental stewardship

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Sustainable Action Canmore:Sustainable Action Canmore:

Canvassers visited over 6,100 homes, Canvassers visited over 6,100 homes, (51% response rate)(51% response rate)

Of those contacted, 92% participatedOf those contacted, 92% participated An additional 521 homes participated An additional 521 homes participated

via booths via booths Overall 3,404 different Canmore Overall 3,404 different Canmore

households committed to the programhouseholds committed to the program Follow-up survey response rate = 31%, Follow-up survey response rate = 31%,

with 92% using the sustainable action with 92% using the sustainable action itemitem

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Sustainable Action CanmoreSustainable Action Canmore

Made possible with the support of the following:

Alberta Real Estate FoundationTown of Canmore

Anonymous Donors