Sustainability in Social Network Games
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Transcript of Sustainability in Social Network Games
Sustainability in Social Network GamesHow to create flourishing social ecosystems
Four Kinds of Mechanics to Make Players:
See it Get it Need itKeep it
Chelsea HoweDirector of Design :: Social Chocolate
Get itSee it Need it Keep it
See It:Virality & Visibility Mechanics
See It:Virality & Visibility Mechanics
Why?• Increase DAU/MAU
• Acquire new users• Nudge current users
• …Ask a marketer
What?• Wall Posts• Facebook Requests• Fan Pages• Promo Bars• Neighbor Gates
Get itSee it Need it Keep it
Get It:Blissful Productivity Mechanics
Get It:Blissful Productivity Mechanics
Why?• Hook users• Establish fun, catchy core ux• System of achievement/reward
What?• Rewarding, bite-sized, grok-able activities• “The Core Mechanic”
• Plow - Plant - Harvest• Chop Wood - Collect Doobers• Generate Happiness - Increase Population
Get itSee it Need it Keep it
Need It:Open Loop & Appointment Mechanics
Need It:Open Loop & Appointment Mechanics
Why?• Increase engagement• Increase short-term retention• Maintain mental presence
What?• Timed Return • Friend Dependent Progress• Energy Systems• Daily Rewards
Get itSee it Need it Keep it
Keep It:Long term & Eldergame Mechanics
Keep It:Long term & Eldergame Mechanics
Why?• Extend users’ lifecycles• Increase long term retention• Develop rich communities
What?• Aspirational Goals• Emergent Gameplay• Global/Community/Team Gameplay
Thanks!http://slideshare.com/manojalpa
Check out Social Chocolate:
www.socialchocolate.com
Stay in Touch:@manojalpa