Sustainability in Social Network Games

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Sustainability in Social Network Games How to create flourishing social ecosystems Four Kinds of Mechanics to Make Players: See it Get it Need it Keep it helsea Howe irector of Design :: Social Chocolate

description

Four kinds of mechanics to make your audience see it, get it, need it, and keep it. Lessons from social network games about creating sustainable, addictive communities.

Transcript of Sustainability in Social Network Games

Page 1: Sustainability in Social Network Games

Sustainability in Social Network GamesHow to create flourishing social ecosystems

Four Kinds of Mechanics to Make Players:

See it Get it Need itKeep it

Chelsea HoweDirector of Design :: Social Chocolate

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Get itSee it Need it Keep it

See It:Virality & Visibility Mechanics

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See It:Virality & Visibility Mechanics

Why?• Increase DAU/MAU

• Acquire new users• Nudge current users

• …Ask a marketer

What?• Wall Posts• Facebook Requests• Fan Pages• Promo Bars• Neighbor Gates

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Get itSee it Need it Keep it

Get It:Blissful Productivity Mechanics

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Get It:Blissful Productivity Mechanics

Why?• Hook users• Establish fun, catchy core ux• System of achievement/reward

What?• Rewarding, bite-sized, grok-able activities• “The Core Mechanic”

• Plow - Plant - Harvest• Chop Wood - Collect Doobers• Generate Happiness - Increase Population

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Get itSee it Need it Keep it

Need It:Open Loop & Appointment Mechanics

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Need It:Open Loop & Appointment Mechanics

Why?• Increase engagement• Increase short-term retention• Maintain mental presence

What?• Timed Return • Friend Dependent Progress• Energy Systems• Daily Rewards

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Get itSee it Need it Keep it

Keep It:Long term & Eldergame Mechanics

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Keep It:Long term & Eldergame Mechanics

Why?• Extend users’ lifecycles• Increase long term retention• Develop rich communities

What?• Aspirational Goals• Emergent Gameplay• Global/Community/Team Gameplay

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