Sustainability in Action: Switwerland
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Transcript of Sustainability in Action: Switwerland
Case Study: Adventure Travel Summit 2012.Lucerne, Switzerland.
The Switzerland Convention & Incentive Bureau (SCIB).
- Promotion of Switzerland as meeting and incentive destination
- Central enquiry contact for clients in the markets
- Create promotion and sales platforms for partners
- Increase number of meetings taking place in Switzerland
- Create awareness about sustainability within the Swiss meeting industry
Switzerland: the sustainable meeting destination.
– First rank of the Environmental Performance Index of Yale University
– 3 Swiss cities among the top 10 of the Mercer International study on quality of like in cities
– First rank in the Booz Allen Hamilton study on sustainable tourism
Lucerne: the sustainable meeting destination.
– Lucerne, which boasts the “Energy City” European Energy Award, has been implementing eco-friendly energy policies for more than 10 years. In 2009 it won the “European Energy Award Gold”
– Fee Wi-Fi on the shore of Lake Lucerne
The Adventure Travel Association.- Adventure Travel Trade Assocation.- Global network of adventure travel tour operators,
destinations and industry partners.- More than 700 members from around the world, mostly
North and South America, some in Africa, plans to expand in Europe.
- Online member community “The Hub”.
The Summit.
– Seven Summits so far: Seattle, Whistler, Brazil, Norway, Quebec, Scotland, Mexico
– Pre-Summit Adventures
– Day of Adventures
– Market Place
– Workshops and Keynotes
– Sponsored meals, coffee breaks, parties etc.
– Rather informal, focus on education, networking
Adventure Travel World Summit.Our message.
“Adventures Swiss-made”:
– We offer accessible adventures and active experiences for everyone:
– Broad range of authentic, active experiences, easy to
strenuous.
– From hostels and mountain huts to five star hotels.
– Switzerland is the birthplace of Adventure Travel - 150 years of Adventure Travel!
– The most sustainable and accessible Summit yet!
Step 1: Awareness.
– One day workshop in Lucerne with all main venues involved in the summit
– Engagement of Adventure Travel Association
– Measurements before the event using the tool of Sustainable Events Ltd.
– Creation of a policy with all objectives to create awareness to all involved partners in Lucerne
– One dedicated person taking care of the whole project at Lucerne Tourism (Michaela Germann)
Step 2: Choice of the venues.
– The Swiss Museum of Transport: the new road transport hall uses its own solar panels for energy and is equipped with a heat recovery system
– The KKL Luzern (Culture and Convention Centre Lucerne) has introduced a wood-chip heating system and a lake-water cooling system
– The SGV (the Lake Lucerne navigation company) has introduced a Quality and Environmental Management System, which is implemented on a daily basis
Step 3: Measures taken (I/II).
– Choice of local food and drinks during the whole summit
– No plastic dishes
– Use of public transportation within Switzerland by providing Swiss Passes to all attendees
– Locally produced give aways where distributed upon registration
– No printed materials on site from Switzerland nor Lucerne
Step 3: Measures taken (II/II).
– Most of the material used for the market place is owned by Switzerland Tourism and was not produced only for this event but reused
– Measurement of waste after the event
– Lucerne is a city with short distances: all venues were chosen within walking distance from the conference center and the hotels
Conclusion.
– SCIB and Lucerne could significantly improve sustainability aspects in the organisation of the summit
– Venues in Lucerne are now aware about sustainability, the processes and measures to re-used for future events
– Lucerne could showcase big efforts for sustainability
Feedback.
The attendees declared to be aware about the efforts:
– On a scale of 1 (not sustainable) to 5 (highly sustainable how
sustainable do you think this event has been?
1-2: 7.45% 3: 34.78% 4-5: 57.76%
Conclusion.
– Waste:
– Hotel Des Balances used 100% of their 264KG waste as fuel for
energy
– Total waste generated by 5 hotels: 1,114.55 KG (all was
reused/recycled)
– 590 m3 of water was drawn from its original source (main
supply)
The case study.
– The detailed case story can be downloaded:
http://positiveimpactevents.co.uk/casestudies/switzerland-case-study/
Case study will be available from Monday.
Next steps.
– SCIB will implement sustainability aspects in all future events by futher raising awarness and by supporting the host destinations and its stakeholders.
– ISO 20121 education workshops for tourism boards will be organised for 2013.
Thank you.