Sustainability Driving Innovation - OECDSustainability Driving Innovation Dr. Dorothea Seebode Phili...
Transcript of Sustainability Driving Innovation - OECDSustainability Driving Innovation Dr. Dorothea Seebode Phili...
Sustainability Driving Innovation
Dr. Dorothea SeebodePhili R hPhilips Research
13 November 2009
A path towards sustainable developmentA path towards sustainable development asks for a need driven multi-stakeholder
i ti h!innovation approach!
Thus, we have to re-invent innovation
Philips Research, Dr. Dorothea Seebode, 13 November 2009
The essence of the challengeThe essence of the challengeEcological footprint
The current unsustainable global socio-economical system
Human D l tDevelopment
Index
Philips Research, Dr. Dorothea Seebode, 13 November 2009 3Source: WWF Living Planet Report 2006
Philips Research, Dr. Dorothea Seebode, 13 November 2009
The essence of the challengeThe essence of the challengeEcological footprint
The current unsustainable global socio-economical system
Leading innovation question:Leading innovation question:How are we going to increase people’s quality of life while staying within the limits of our ecosystem capacity?
Human D l tDevelopment
Index
Philips Research, Dr. Dorothea Seebode, 13 November 2009 5Source: WWF Living Planet Report 2006
Innovation Framework for Sustainable DevelopmentInnovation Framework for Sustainable Development (of Health & Well-being)
In the Brundtland report (1987) we find the following definition:
Sustainable Development is not a fixed state of harmony
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
(Healthy) Individual
Lifestyle
Quality of Life
Well –being
(Healthy) Environment
Physical Infrastructures(Phone, streets, railway, etc.)
Culture
(Healthy) SocietyBiodiversity
Climate,Atmosphere
Resources:(oil, raw materials, ..)
Beliefs /Values
Economy
Water
Agriculture& Forestry
body mind soul
BuildingsArchitecture
Societal systemsHealthcare, education, etc.
Sustainable Development is not a fixed state of harmony,but rather a process of change in which the exploitation ofresources, the direction of investments, the orientation oftechnological development, and institutional change are madeconsistent with future as well as present needs.
Dimension: quality of “stakeholder influence”capturing the who, where, how?
pDirect Influence
Improving &Global Challenge for Society at Large Dimension: Improving &optimizing in the current socio-economic eco-
Global Challenge for Society at LargeEcological footprint
Human Development
Index
Unsustainable paradigm:Human development is accompanied byincreased unsustainable consumption, thus ecological footprint!
Leading innovation question:How are we going to increase people’s quality of life while staying in the limits of our ecosystem capacity? How are we changing the dynamics of the current consumption & production paradigm?
Developing & living in a new socio-economic eco system
Dimension: quality of “eco-system” changecapturing thewhy, what, when?
Indirect Influence
system2CONFIDENTIAL Corporate Technologies & Philips Research , DS, 10 December 2008Source: WWF Living Planet Report 2006
eco-system
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Indirect InfluenceDisruption Zone
Philips Research, Dr. Dorothea Seebode, 13. November 2009
A Transformation required? q
From Towards
Maximizing the single parameter
Optimizing a set of parameters
ECONOMIC VALUE(created “unsustainable situation”)
for MULTIPLE STAKEHOLDERS(aims for “1-planet” living)
1950’s 1960’s 1970’s 1980’s 1990’sGloom & Growth & Anxiety & Prosperity & New Markets
2010’s 2020’s 2030’s 2040’s 2050The Responsible Innovative Formidable Close to
Philips Research, Dr. Dorothea Seebode, 10 December 2008 7
Gloom & Growth & Anxiety & Prosperity & New Markets
Renewal Liberation Constraints Globalization &Realities
WBCSD Vision 2050: future decades?
turbulent twenties thirties forties 1-Planetteens Living
The Economist: recent decades
Example: Climate ChangeFROM ‘(post-)industrial’ paradigm TO ‘???’ paradigm
Example: Climate Change
Individual CO2 intensive lifestyles Personal attitude & consumption pattern CO2 neutral lifestyles
From… through …towards
y consumption pattern y
Transform supply & value chains in need driven value nets
Structured along production & supply oriented industry sectors (car, railway, oil, …)Economy /
Need / demand driven production & supply (e.g. mobility)
yBusiness e.g. Subsidies validating
the status quo
Incentives / stimuli for system innovation Towards a new effectiveness
Policies & legislation
Redefine energyD d f f il f l Renewable energy &Redefine energy industry= production
& supplySociety / Government
Dependence from fossil fuel based energy & electricity
Renewable energy & de-coupling of progress from increased energy use
“Locked in” centralized high tech infrastructures Autonomy via distributed systems
Independency from high quality
Peak oil; cheap oil, increased water consumption; food vs.
Nature /Environment
Find a solution to“tragedy of commons”
Nature as school:Life creates conditions conducive to life
tech infrastructures y yinfrastructures
Philips Research, Dr. Dorothea Seebode, 13 November 2009
fuel, etc. conducive to life …
What’s happening? 1. local immersion
2. identify needs
pp g
BoP solutionsth hthrough multi-sectorapproach
4. validation
6. Upscale
5. Pilot biz model
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The framework can lead to a solution map:Some transformations in the disruption zone:* From fossil-fuel based renewable energy* From products & solutions eco-system design * From “linear” value chain closed loop value net
Example: Philips LightingLight, Air, Water, Waste *
B d ffi i i To a new effectiveness:
From linear value chain closed loop value net* From end-user driven “network” innovation
Individual Beyond efficiency increase:(within existing paradigm)
From conventional li ht t
(develop new paradigm)
From CO2-efficient toCO2-neutral closed
Developing &Improve & i i
Business
light sources toenergy efficient lighting
CO2 neutral closed loop lighting solutions
Developing & living in a new
socio-economic
eco-system
& optimize current socio-
economic t
From component & product tolighting systems & solutions
From lighting solutions tointegrated building systems & solutions eco system eco-systemSociety systems & solutions
Nature /Environment
CO2-freeLightingsolutions in e.g.Af i
From technology push toend user driven
From end user driven toMulti-stakeholder co-creation
(enabling sustainable development)
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Africa
* http://www.design.philips.com/probes/projects/sustainable_habitat_2020/index.page
What we are learning:What we are learning:
• PIONEER’S PARADOX: how do you phrase your new understanding in such a way that• PIONEER S PARADOX: how do you phrase your new understanding in such a way that it captures the essence of the new yet can be easily understood by others?
REDEFINE VALUE• REDEFINE VALUE: sustainable development has to become part of business: seeing it as an innovation driver is a powerful perspective; where are the innovation & business opportunities?
• LOCK-IN & REBOUND EFFECTS: how do we innovate beyond existing high quality infrastructure , behavioral pattern and KPIs? How to make sure that efficiency increase is not overcompensated by increased consumption?
• SYSTEM THINKING & ACTING: how do we ensure that we solve the real problem prather that optimize sub-solutions?
• And: OPEN INNOVATION for sustainable development is easier said than done
Philips Research, Dr. Dorothea Seebode, 13 November 2009
• And: … OPEN INNOVATION for sustainable development is easier said than done …
ConclusionsSustainable Development
Health & Wellbeing
Conclusions
A new innovation paradigm is emerging asking forCreativity Courage and Confidence in our common better future
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Creativity, Courage and Confidence in our common better future..
C n t l ti ns h h m ns!
Philips Research, Dr. Dorothea Seebode, 13 November 2009
Congratulations, you have humans!
Philips Research, Dr. Dorothea Seebode, 10 December 2008