Sustain Conference Program

typointernational design talksberlin 2013

16-18 May 2013www.typotalks.com/berlin/

Discover the long living& the constant in design!

welcome!For decades, design has been looking for some-

thing new, for something different – often at the

expense of resources and global justice. Many

companies have already had to learn things

the hard way, because they ignored contempo-

rary social values. Others have learned from the

crisis and take social and ecological matters

into consideration in their business strategies.

Discover at TYPO Berlin 2013 sustain the long-

living and the constant in design!

Welcome | Willkommen

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youYou are the future. The designer that can

change the way the world sees sustainability. The

designer that changes the way the world deals

with ecological issues.

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Welcome | Willkommen

Sustain | Berlin 2013

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dy

schedule& speakers

Thursday Schedule | Tagesordnung für Donnerstag

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1:00 pm

2:00 pm

3:00 pm

4:00 pm

5:00 pm

Morag MyerscoughMe to you, you to me(ad infinitum)

typo hall

typo show

typo stage

Nina StrussingerThe importance of being Ernestine

Bernd KolbOpportunities resulting from consequent thinking & acting

Daniel van der VeldenMemes, Jokes, & Jesters Political Design In An Age of Turmoil

Carima El-BehalryWhen is good looks not enough?

Maurice Goldner The forgotten typographic culture of the “Bruder Butter”

Coffee

typo hall

typo show

typo stage

all locations

Hanif KureshiPainter Kureshi - Last Street Painters of India

Yves PetersFrom Metal Scripts to Digital Writing

Kirsten DietzThe future belongs to the brave. Sustainably successful design

typo hall

typo hall

typo show

typo show

typo stage

typo stagePetr van BloklandRoboFont: the missing UFO editor

Christoffer Leka They lied! You CAN do only fun things!

Andreas Uebelethe ***ability(typography, a play)


ABOUTOver the years Morag has concentrated on working way beyond the restrictions of 2-D and creates and curates many different types of work including a train as a café, numerous exhibitions, interpreting buildings plus running her own gallery.

Myerscough believes that wayfinding is not purely about a series of signs but as much about bringing out the narrative in the built environment, enhancing the physical experience, it is very important how people feel when they move through a space, if they can move easily almost unconsciously and if you can make them smile and feel happy that is one of the best outcomes.

LECTURE: ME TO YOU, YOU TO MEListening, talking, socialising, trusting, collaborat-ing, processing, making, laughing, crying, dream-ing, dancing, jumping, thinking, singing, sharing, looking, touching, colouring, showing, growing, eating, drinking, enjoying, loving, hating, doing, working, sleeping, walking, barking, playing, be-ing and belonging.

Morag Myerscough

Studied at St Martin’s and the Royal College of Art. Starting Studio Myerscough in 1993.

LECTURE DETAILSThursdayTypo Hall, 1:00 pm

Website: www.supergrouplondon.co.uk

ABOUTBernd Kolb, former CEO with Deutsche Telekom, is a leading consultant and change agent today.

Kolb inspires. He offers impulses for a new spirit of economic and social entrepreneurship, a cre-ative, value-oriented, and innovative corporate culture, which implies the active collaboration of organizations and the positive power of imagination that each of us has.

His speeches give hope and are an encourage-ment to understand the crisis as a chance, and to turn it successfully into new and sustainable worlds of living and working.

LECTURE: OPPORTUNITIES RESULTING FROM CONSEQUENT THINKING AND ACTINGThe global society faces fundamental chal-lenges, since it must prevent our ecological, economic and social systems from collapsing. Responsible entrepreneurship will drive the necessary change; innovative solutions imply comprehensive sustainability and new business opportunities.

Bernd Kolb

The founder of the Club of Marrakesh, a global, think tank to connect those who develop new and sustainable per-spectives for society.

LECTURE DETAILSThursdayTypo Stage, 1:00 pm

Website: www.berndkolb.de

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Thursday Speakers | Gastredner am Donnerstag

ABOUTNina Stössinger (*1978) is a graphic designer who focuses on type and typography. With a background in text and web design she began to love type when she studied at Burg Giebi-chenstein HKD Halle, and in her postgraduate course on type design at the ZHdK Zurich.

She works on typographic projects at night and on the side. She published her first font family FF Ernestine in 2011.

LECTURE: THE IMPORTANCE OF BEING ERNESTINEA perhaps partly amusing account of Nina Stössinger’s very serious journey into the jungle that is typeface design: A tale of joys and challenges on the path to completing her first publicly released font family, and a musing on learning to draw, and learning to see; on the responsibility that lies in designing letters; on collaboration and self-sufficiency, substance and seriousness, passion and perseverance – on being earnest, and making FF Ernestine.

Website: www.ninastoessinger.com

NinaStrössingerSince 2008, she has been running her own studio in Basel.

LECTURE DETAILSThursdayTypo Show, 1:00 pm

ABOUTTeaches design at Yale University, New Haven and the Sandberg Institute, Amsterdam. Me-tahaven published »Uncorporate Identity«, a design anthology for our dystopian age.

LECTURE: MEMES, JOKES, AND JESTERS – PO-LITICAL DESIGN IN AN AGE OF TURMOILA new kind of minimalism rears its head – the minimalism of the joke. As political weapons and design objects, jokes have the capacity to severely affect or even defeat opponents.

Supercharged by social media, they can spread like wildfire. This presentation is an excerpt from Metahaven’s forthcoming book, »Black Transparency«. It goes into the studio’s most recent works, and draws on interviews and research carried out in 2011 and 2012.

Danielvan der Velden

Designer, co-founder of Metahaven, studio for design and research based in Amsterdam.


Website: www.metahaven.net


ABOUTEl-Behairy is involved with museum and founda-tion licensing as well as contract negotiations.

In her spare time she has helped create several non-profits: a public secondary school – Oracle Charter School; a working print museum – WNY Book Arts; an association – WNY Charter School Coalition; and sits on the boards of a women’s health organization, a school and theater, in addition to raising two children. She is an expert in finding the right solution.

LECTURE: WHEN IS GOOD LOOKS NOT ENOUGH?P22 Cézanne: Introduced in 1996, this font is one of the most recognizable and popular fonts in the world. Why? Carima El-Behairy will highlight past and present projects in a way to explain Cézanne’s continued popularity and unique position among the many fonts available in the market today.

Website: www.p22.com

CarimaEl-Behalry

The co-founder of P22 type foundry, an inde-pendent font design company created in 1994.


ABOUTWith her agency Strichpunkt she has been one of the most successful creative people in Germany for years.

She studied at the Stuttgart State Academy of Art and Design, is a member of the Type Direc-tors Club New York, of the ADC Germany and of D&AD London.

She has collaborated on many books about design and communication, including the most recent »Good design is a tough job«.

Strichpunkt has collected more than 500 inter-national awards in the last ten years.

LECTURE: THE FUTURE BELONGS TO THE BRAVEHow do you stay successful – sustainably? How important are stumbling blocks and errors on your way to the top? What is hard work? What is luck? And how does one influence the other?

Kirsten Dietz describes the attitude of Strich-punkt when dealing with projects, and shows works which are sustainable in their own way.

Kirsten DietzA designer, typographer, photographer & author.


Website: www.strichpunkt-design.de

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ABOUTMaurice lives and works in Leipzig. Göldner studied type design at the Hochschule für Kunst und Design Halle (Saale) and at the Hochschule für Grafik und Buchkunst in Leipzig, where he is currently a master student.

In addition to his own research projects, he teaches »Type and Signs« at the Kunsthoch-schule Berlin Weißensee.

LECTURE: THE FORGOTTEN TYPOGRAPHIC CULTURE OF THE »BRÜDER BUTTER«There are type designs that people begin to forget, although they should not. One reason is technical progress in production, in the course of which fonts are not transferred to the next medium, and, thus, become lost. Revitalizing a forgotten typographic concept could be the field that a typographer of today could dedicate his time to.

Göldner’s presentation focuses on the former Dresden type foundry of the »Brüder Butter«, and discusses how valuable typographic ideas can be saved and transformed in present times.

MauriceGöldnerAn independent type and graphic designer.


Website: www.p22.com Website: www.kurs26.de

ABOUTHanif Kureshi has worked at Ogilvy & Mather’s offices in Delhi and Mumbai and is currently working for Wieden+Kennedy, Delhi. He loves Typography and is currently working on an ongoing project to preserve and digitize the different styles of street painters in India.

LECTURE: PAINTER KURESHI – STREET PAINTERS OF INDIAHandpainted Type is a project that is dedi-cated to preserving the typographic practice of street painters around India. These painters, with the advent of local DTP (Desktop Publishers) shops, are rapidly going out of business with many of them switching to the quicker, cheaper but uglier vinyls. Many painters have given up their practice altogether.

Hanif Kureshi’s project involves documenting the typefaces of road side painters across India and digitizing it so that it serves as a resource for present and future generations.

Hanif KureshiGraphic designer/art director from the Faculty of Fine Arts, M.S. University of Baroda.


Website: www.handpaintedtype.com


ABOUT1972 Is born in Helsinki, Finland. // 1982 Is told by art teacher to forget about a career in art. //1988 Starts publishing underground comic books with friends. // 1992 Becomes vegetarian while performing the military service. // 1993 Joins the Hare Krishnas, and spends all free time washing pots at the temple. // 1994 Is sent to study graphic design by dismayed mother. // 1996 Founds own publishing company, Absolute Truth Press. // 1998 Meets Kaisa. // 2003 Marries Kaisa. // 2007 Cycles with Kaisa to the Arctic Ocean.

LECTURE: THEY LIED, YOU CAN DO ONLY FUN THINGS!Our talk will concentrate on how to lose tons of money and have fun while doing so. And as if that isn’t enough we will also speak about two of our books and the reasoning behind their design. The first being our latest publication Expedition no 3 the second one is a book called Audarya-Lila, one of our most ambitious (& financially devastating) projects. It’s a Jap-anese-style hand-bound book about our friend Tuomas who turned from a punk into a monk.

ABOUTIn August 2008 he put his graphic design career on the back burner, freeing him to concentrate on his writing and related activities in the digital type business. Yves currently edits The FontFeed, a daily dispatch of recommended fonts, typography techniques, and inspirational examples of digital type at work in the real world; and Unzipped, his blog on the FontShop BeNeLux home page.

Yves’ talent for being able to identify most type-faces on sight is utterly useless in daily life.

LECTURE: FROM MEDAL SCRIPTS TO DIGITAL WRITINGScripts have always fascinated font users. De-signers of early scripts in metal type were mostly concerned with creating the perfect letter connections. Nowadays digital type designers try to make scripts look as if they were written by professional letterers, by programming intelligent features into OpenType fonts.

YvesPeters

A little over seven years ago graphic designer Yves Peters started re-viewing type in his Bald Condensed column on Typographer.org.


ChristofferLekaFounder of his own publishing company, Absolute Truth Press.


Website: www.fontfeed.com

Website: www.yogaofcycling.com

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ABOUTAndreas Uebele was born in 1960, studied Architecture and Urban Planning at the Univer-sity of Stuttgart, and Art at the Stuttgart State Academy of Art and Design.

In 1996, he founded his own visual communica-tions agency in stuttgart. Andreas Uebele has been a member of the Type Directors Club of New York and of the Art Directors Club of New York since 2002. Since 2007 he has been a member of AGI, Alliance Graphique Internatio-nale.

LECTURE: THE ***ABILITY (TYPOGRAPHY, A PLAY)The cautiousness of the lower case. The casual-ness of caps. The bite of bright yellow. The lightness of matt white. The diligence of detail. The subtlety of the adjective sustainable. The nastiness of avant garde. The lack of humour in design. The permeability of fine lettering. The timelessness of violated rules. The relevance of order. The persistence of insecurity.

Website: www.uebele.com

AndreasUebeleA professor for Com-munications Design at Düsseldorf University of Applied Sciences.


ABOUTPetr van Blokland (1956) studied at the Graph-ic and Typographic Design Department of the Royal Academy of Visual Arts in The Hague. In 1979 he graduated with distiction and worked as an intern at Total Design in Amsterdam and Studio Dumbar in The Hague. From 1984 until 1989 he taught at the Academy for Visual Arts in Arnhem. Recently he continued his study at the Technical University in Delft on Industrial Design and Artificial Intelligence to apply for a Master Degree. Since 1988 he is a teacher at the Graphic and Typographic Design Depart-ment and the post-graduate course Type & Media of the Royal Academy of Visual Arts in The Hague. \

LECTURE: ROBOFONT: THE MISSING UFO EDITORRoboFont is an interactive drawing board for fonts and glyphs. Entirely written in Python, the editor allows full scripting access to objects and interface. The application is made for dy-namic interaction with existing UFO applications.

Petrvan BloklandA designer and partner in Buro Petr van Blok-land + Claudia Mens in Delft which special-ized in the design of corporate identities, typography, & interiors.


Website: www.pert.com

speakA lecture should not just be a sharing of informa-

tion, but a sharing of yourself. At sustain berlin, our

speakers will do just that.

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frd

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schedule& speakers

Friday Schedule | Tagesordnung für Freitag

Andy AltmannDinner for One?

Béa BesteThe future of learning, learning for the future

Frithjof BergmannJoie de vivre throughNew Work

Petz ScholtusAbout good design and what it has to say

LokayLokay – Plant an idea!Speaker ThomasFleckenstein

BlurbEva-Lotta LammSelf publishing with Blurb.

Michael SchirnerMichael Schirner: I don’t even exist

Nat HunterHow did that happen?

Sibylle SchlaichBER Signage

Oliver ReichensteinGetting into Typography

Joachim KobussSustainability what? The art of sustainable design

Matthew ButterickReversing the Tide of Declining Expectations

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1:00 pm

2:00 pm

3:00 pm

4:00 pm

5:00 pm

typo hall

typo show

typo stage

Coffee

typo hall

typo show

typo stage

all locations

typo hall

typo hall

typo show

typo show

typo stage

typo stage


ABOUTMichael Schirner is creative director, artist, curator, author and professor for communication design at the University of the Arts in Bremen, the Design Academy at the Centre for Art and Media Technology (ZKM) in Karlsruhe and the Central Academy of Fine Arts Beijing, China.The creative head of the legendary GGK advertising agency in Düsseldorf, his advertis-ing and project agency and the Institute for Art and Media is one of the most inventive and successful creative figures around today. His campaigns have become a highly esteemed art from and have received awards worldwide and influenced the style of generations.

LECTURE: I DON’T EVEN EXISTThe lecture takes a look at the equal status af-forded advertising and art in Schirner’s works, his principles of reducing image and text, making the invisible visible, the work of self-deconstructing the artist as an author, expert and specialist, about which Schirner says: »My art is not my work. You are the creator of the image in your head. I don’t even exist.«

ABOUTDesignersBusiness® is his office for design economy and development. Together with his partners, Kobuss runs the Institute for Design Policy and Development. Both organizations are based in Berlin.

LECTURE: SUSTAINABILITY WHAT? ON THE ART OF SUSTAINABLE DESIGNWe are living in a time of nice-sounding but empty clichés. In an attempt to make the trivial seem exceptional, the advertising industry exaggerates and invents ever new concepts, or abuses existing ones. Often enough, they cross the line between truth and lies. One of its most recent victims has been the concept of sustainability.

The worst case is a combination of two con-cepts that do not correspond to what is meant, as in “sustainable design”. But it gets even worse, when a whole professional group goes and praises the wrong concept as a new field of activity. Should we not first define the terminol-ogy, before we pretend that we are offering a new branch or service?

Michael SchirnerManaging director of the Schirner Zang Insti-tute of Art and Media GmbH Berlin

LECTURE DETAILSFridayTypo Hall, 1:00 pm

Website: www.michael-schirner-bye-bye.de

Website: www.designersbusiness.de

JoachimKobussA coach and scout for designers and entre-preneurs.

LECTURE DETAILSFridayTypo Stage, 1:00 pm

Friday Speakers | Gastredner am Freitag

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ABOUTNat is using design to close the gap between our every day behaviour and the future to which we aspire. She is also working on various other digital and art projects.

She was one of the founders of Airside and of Three Trees Don’t Make a Forest and is currently on the executive committee of D&AD.

LECTURE: HOW DID THAT HAPPEN?Nat Hunter started her career designing record sleeves and is now working on a highly ambitious project redesigning design, waste recovery and the manufacturing industry in order to create a circular economy.

How did that happen? She is going to talk about how the role of a designer has changed and how she has changed her relationship to design over the years.

ABOUTThink visually, create identity, design logically and develop design further – Moniteurs started out in 1994 with the aim of identifying the essential in every project and translating this adequately into graphic form.

After initially concentrating on corporate de-sign, the Moniteurs are now increasingly moving towards information design.

LECTURE: BER SIGNAGESibylle Schlaich and Heike Nehl will talk about their latest project: the wayfinding system for the new airport Berlin-Brandenburg BER, whose opening is just around the corner. A higher amount of aircraft movement and a strong com-petition among international airports mean that besides high functionality, the spatial identity is becoming increasingly important.

Sibylle Schlaich and Heike Nehl will present the concept and the implementation process of the new wayfinding system.

SibylleSchlaichFounding partner of Moniteurs graphic design firm

LECTURE DETAILSFridayTypo Show, 1:00 pm

Nat HunterA Design Director at the RSA in London


Website: www. moniteurs.de

Website: www.designersbusiness.de Website: www.airside.co.uk


ABOUTPetz is an eco-designer working from Barcelona. Equipped with iPhone and solar bag she fits into the category of »eco-urbanista«, and believes that living sustainable is fun, sexy and possible through good design.

Petz delights in designing products but believes that the world has enough chairs and so has set out to designing services and experiences. She also writes for TreeHugger, lectures and organises creative events.

LECTURE: WHAT GOOD DESIGN HAS TO SAYPetz Scholtus will briefly give her own definition of what good design is and then show why it is needed and how we can achieve it (though Life Cycle Thinking, Cradle to Cradle, ecological footprint, etc.). She will mostly flip through examples of other people’s work to illustrate what designs work (and don’t work). The designs that work are for People, Planet & Profit. It should be inspirational, awareness raising and positively critical.

ABOUTOliver Reichenstein studied Philosophy in Basel and Paris. He worked as brand consultant for Interbrand Zintzmeyer & Lux for four years. In 2003, he moved to Tokyo where he founded his design agency, Information Architects (iA). Today, iA has offices in Tokyo, Zurich and Berlin. iA’s client list includes, among others, Zeit Online, Süddeutsche Zeitung, Krone, Internazionale, Freitag, Tages-Anzeiger, Pro7Sat1, and SBS.

LECTURE: GETTING INTO TYPOGRAPHYDesigners must solve problems and shape societies. Designers bear a major responsibility. The presentation of Oliver Reichenstien will focus on the question of why it is important to really understand and explore the typography of your work to create a true masterpiece.

Oliver ReichensteinFounder of design agency, Information Architects (iA)


PetzScholtusAn eco-designer work-ing from Barcelona


Website: www.informationarchitects.net

Website: www. pokodesign.com


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ABOUTEva-Lotta is a UX Designer and Illustrator based in London in the UK. Previously, she headed the business design team at Skype, worked as interaction designer for Yahoo! and as lead designer for Kahn + Associates in Paris.

Besides her daytime mission of making the web a more understandable, usable and delight-ful place, she regularly takes sketchnotes at all sorts of talks and conferences and recently self-published her second book. She has also recently published the TYPO Sketchnotes book with sketchnotes from the last three TYPOs.

LECTURE: SELF PUBLISHING WITH BLURBSelf-publishing has existed for centuries but with the increasing quality of digital printing self-publishing is becoming more and more popular, especially among creative profession-als who seek complete creative control and independence in creating their own book, client portfolio, catalogue, or any type of book – and ebook.

Eva-Lotta LammShe currently works as an interaction designer at Google


Website: www.evalotta.net/sketchnotes/

ABOUTAfter studying business engineering and social and economic communication she joined SAT1 Television, moved on to Boston Consult-ing Group and subsequently established the bilingual schools of Phorms Education in Berlin in 2005. Béas concept focuses on learning in a community with global education in local schools where each individual respects the other.

After CEOing her school for six years, Béa embarked on an educational expedition to India, Australia, Indonesia, and the USA in 2011. Inspired by the diversity of educational method-ologies on an international scale, she began to develop PlayDUcation, a system to combine the worlds of learning and playing.

LECTURE: THE FUTURE OF LEARNING, LEARN-ING FOR THE FUTUREHow will we learn tomorrow? What do our chil-dren need today in order to be well equipped for the future? Ideas and impressions from an educational expedition on three continents: PlayDucation. Your brain runs on fun.

Website: www.playducation.orgWebsite: www. pokodesign.com

BeaBesteEstablished the bilingual schools of Phorms Edu-cation in Berlin in 2005.



ABOUTEverything here works a little differently to con-ventional printing plants – it is a place where sustainability is lived. Whether in the form of the first fleet of leased company bikes for employees in Germany, the first zero carbon printing plant or its own resource-saving paper collection – Lokay is paving the way for an entire branch.

Thomas Fleckenstein, as authorised representa-tive and head of environmental management, is part of Lokay’s management team and has been producing environmentally friendly print products since 2006.

LECTURE: PLANT AN IDEA! (THOMAS FLECK-ENSTEIN)Plant an idea! Your message printed on seed paper: 100% ecology & 100% awareness. In this workshop, you can learn about the paper and its range of applications. Together, we will be planting our first wild herbs out of paper. Wellington boots and gardening gloves can be left at home!

ABOUTSince 1958 he has been Professor of Philosophy, and later Professor of Anthropology at the University of Michigan, Ann Arbor.

In 1984, Bergmann founded an organisation called the Center for New Work in Flint, Michigan, to help the many unemployed people after General Motors closed several plants there.

He is also the author of publications on eco-nomic, political and cultural issues and advises governments, companies, unions and communi-ties, young people and street people in the future of work and innovation.

LECTURE: JOIE DE VIVRE THROUGH NEW WORK»New Work« is a ladder that we have now up to System of Work and Culture that will be more hu-mane, more intelligent, and more cheerful! »New Work« says No to the absolute, dead-certain conviction that there is no alternative to the creation of more businesses and the stimulating of the economy.

LokayOne of the leading environmentally friendly printing plants in Germany


Website: www.lokay.de

Website: www.newworknewculture.com

FrithjofBergmannFounded the Center for New Work



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ABOUTBeing pretty is not enough. Design has arrived in the middle of our society an it has to serve humanitarian purposes.

Matthew Butterick has been making demands on design and designers since his first appearance at the Fuse 95 conference.

After graduating from Harvard, he worked as type designer for David Berlow and Matthew Carter. He started a web-design studio, Atomic Vision, that was acquired by open-source developer Red Hat. Butterick then got a law degree from UCLA. He is the author of »Typog-raphy for Lawyers«. His most recent fonts are FB Alix and Equity.

LECTURE: REVERSING THE TIDE OF DECLINING EXPECTATIONSMatthew Butterick will examine why the histori-cally friendly relationship between typography and the technology industry has crumbled. He will also explain how writers, designers, and readers must take a greater role in preventing typography from being washed away by the tide of declining expectations.

MatthewButterickA typographer, lawyer, and writer in Los Angeles.


Website: www.newworknewculture.com

ABOUTIn over 20 years of experience Andy has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art.

Why Not Associates clients include the Royal Academy of Arts, Malcolm Mcclaren, Pompi-dou Centre, Royal Mail, Nike, Paul Smith, Virgin Records, Antony Gormley, BBC, Channel 4 and the Tate Modern.

LECTURE: DINNER FOR ONECreated by artist Gordon Young, and designed in collaboration with Why Not Associates, the Comedy Carpet is a celebration of British comedy on an extraordinary scale. Sited in front of Blackpool Tower, the 2,200m² work of art contains over 160,000 granite letters embed-ded into concrete, pushing the boundaries of public art and typography to their limits. Why Not Associates co-founder Andy Altmann will present the sometimes not so funny story of the five year journey that led to it’s creation.

AndyAltmanFormed the multi disci-plinary design group Why Not Associates


Website: www.supergrouplondon.co.uk

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typo nightThe highlight of the final day of the conference

is typo night.

This year the typo night is at the club “Asphalt”.

More than 1,000 professionals and students

from the fields of design, graphic design, art

and marketing will gather at Europe’s biggest

design party! Meet speakers, moderators and

crew and dance!

typo night begins at10:00 pm on Saturday, May 19th, at Asphalt.

(Address: Mohrenstr. 30 / 10117 Berlin)

Registered TYPO participants get in for free!

Please bring along your conference badge!

Tickets for guests are available at the confer-

ence information desk for 10 € and at the

location’s box office for 12 €.

DJs:

1st Floor: Zweihorn Disco, Atimo DJ

2nd Floor: Crying Natascha, DJ Flexi


schedule& speakers

trd

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Saturday Schedule | Tagesordnung für Samstag

Elliot Jay StocksTomorrow’s Web Type Today

John HudsonResponsible Designer:evolving designeducation

Jeff FaulknerExtraordinaryMachines

Martin GrothmaakHunger & Fire

Susanne Zippel0-45-90-180 Chinese gathers speed

Georg SeifertGlyphs.app – Type design for designers

Paul van der LaanHardboiled Typecooker

Jessica HischeUniting Nerds throughTypography

Martin LorenzIt’s all about the process of how to make a tortilla de patata

Shoko MugikuraVertical? Horizontal?

Nadine ChahineEngaging with theMiddle East

Stefan KieferIn the red frame

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1:00 pm

2:00 pm

3:00 pm

4:00 pm

5:00 pm

typo hall

typo show

typo stage

Coffee

typo hall

typo show

typo stage

all locations

typo hall

typo hall

typo show

typo show

typo stage

typo stage

10:00 pm typo night asphalt club


ABOUTElliot Jay Stocks is an independent designer, illustrator, speaker, and author based in Bristol, England.

He’s also the founder and editor of »8 Faces«, a bi-annual printed magazine dedicated to typographic design, and one half of »Viewport Industries«, a product-based company bridging the camp between analogue and digital.

LECTURE: TOMORROW’S WEB TYPE TODAYElliot takes a look at the lesser-known features of web typography that are gaining increased browser support, enabling web designers to take greater control of their online typesetting.

Learn about ligatures, alternate style sets, proper small caps, kerning, hyphenation, expert subsets, and some of the best tools to bring tomorrow’s typographic possibilities to the browsers of today.

ABOUTGeorg Seifert is a dazzling figure in the interna-tional type design scene.

He studied at the Bauhaus University in Weimar, where he began to work on his first font family in 2002. Most recently he developed Glyphs, a font editor which is available in the Mac App Store.

LECTURE: GLYPHS.APP – TYPE-DESIGN FOR DESIGNERSLearn all about the importance of design in type. Incredible insights from years of experi-ence! To find out more, attend the lecture!

Elliot JayStocksAn independent design-er, illustrator, speaker, and author


Website: www.elliotjaystocks.com

Website: www.schriftgestaltung.de

Georg SeifertStudied at the Bauhaus University in Weimar


Saturday Speakers | Gastredner am Samstag

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ABOUTJohn is a Senior Lecturer in Graphic Design, he teaches on both undergraduate and post-graduate courses at Staffordshire and Worcester University.

He holds an MA with distinction in Sustainable Graphic Communication and is currently working towards a research PhD that looks at ways to embed responsibility within design curriculum. John’s varied background includes running his own artisan bakery, old house restoration and IT consultant.

LECTURE: EVOLVING DESIGN EDUCATIONEmbedding sustainability into design education will enable the next generation of graphic design-ers and thinkers to practice more responsibly within their chosen discipline.

John Hudson’s presentation will discuss some of the issues and present examples of best practice. It will be showcasing ‘Responsible Designer’ a smartphone/tablet application and studio system, which enables users to take a more responsible approach to decision making withing design.

ABOUTMartin Grothmaak develops individual designs and communication applications in the areas of corporate identity, brand design, editorial de-sign, exhibition space design, interaction design, and store design.

He gives lectures and fulfils teaching assign-ments at established academies and universities. His works have been bestowed with renowned prizes and international awards and have been published worldwide.

LECTURE: HUNGER AND FIREThe lecture gives, in a very special way, an in-sight into the current projects of the Design Stu-dio. He outlines moral concepts concerning how to treat project partners and the constancy in processing and approaching the projects and, at the same time, explaining how to maintain personal characteristics such as hunger and fire. He tells us of important enduring values such as trust, partnership, commitment, challenging one another, expectations of the highest quality in content and aesthetics.

MartinGrothmaakA designer, creative director, photogra-pher and managing shareholder of the Projekttriangle Design Studio.


JohnHudsonHas spent the last ten years working and studying as a UK based graphic designer and lecturer.


Website: www.projekttriangle.com

Website: www.schriftgestaltung.de Website: www.considerwhat.wordpress.com


ABOUTIn 1998, Susanne Zippel graduated with a diploma in Communication Design from the Academy of the Arts of Berlin-Weißensee.

She lived and worked in South East Asia for ten years. She is the author of »Fachchinesisch Typographie«, a book recently published by Hermann Schmidt Publishers in Mainz, Germany.

LECTURE: 0-45-90-180 CHINESE GATHERS SPEEDSusanne Zippel discusses a single Chinese character in order to explain how written Chi-nese works and what the main differences are between the lolographic lettering system of CJK characters and the alphabet-based systems of the Latin letters we use.

SusanneZippelGraduated with a diploma in Communica-tion Design from the Academy of the Arts of Berlin-Weißensee


Website: www.mittelpunkt-zhongdian.de

Website: www.agiantgirl.tumblr.com

ABOUTJeff is currently Creative Director for Xbox, where he guides the brand and UX vision for the Xbox Entertainment Ecosystem.

Before Xbox, Jeff’s history includes Executive Creative Director for Blast Radius, and Artist in Residence at Second Story. He was also Com-munication Design professor at the Northwest College of Art. Clients inlcude MoMA NYC, Nike, Apple, Starbucks, Virgin, BMW, Gravis and Burton.

Jeff’s background includes years in the Pacific Northwest music scene, photography, journalism and lots of design. You can get a sense for his personal style and first love, art direction, by visiting his blog http://agiantgirl.tumblr.com.

LECTURE: EXTRAORDINARY MACHINESFuture-forward design is about opening the mind to fantastic and extraordinary possibilities. It’s not just about inventing the thing, first you have to dream up the universe that thing lives in. Doing so often means abandoning our single-disciple mindsets and setting aside the conventions and crutches that’ve made us who we are.

JeffFaulknerJeff Faulkner is an award winning brand, web and UX Creative Director/Designer



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ABOUTPaul van der Laan lives and works in The Hague and is founding partner of Bold Monday.

He has been a tutor at the KABK Type & Media course since 2002 and enjoys giving workshops and lectures abroad. He has designed a diverse collection of typefaces including Flex, Feisar, Chalet Comprimé and many custom fonts for worldwide clients such as Audi, Autodesk, NBCUniversal, WDR and VPRO.

LECTURE: FUTURE OF LEARNING, LEARNING FOR FUTURETypeCooks Paul van der Laan and Erik van Blokland will critique your typecooker sketches on stage, on the big screen. They will taste, deconstruct and roast your best half baked drawings. Earn prizes! gain valuable insight!

Website: www.boldmonday.com

Paulvan der LaanFounding partner of Bold Monday


ABOUTShoko Mugikura is a Japanese designer based in Berlin. Alongside working on book design projects, she is running the type design studio Just Another Foundry with Tim Ahrens.

Her special interest is the historical develop-ment of multi-script (Japanese and European) typography.

LECTURE: VERTICAL? HORIZONTAL?When setting a piece of text in Japanese, this is a question a designer constantly has to ask themselves. Using both orientations is something so normal for us Japanese that not many of us even stop to wonder why this is possible or when and how it all started.

Shoko Mugikura explains how two orientations are used in contemporary Japan, and the intriguing history behind it: it has an inseparable connection with the introduction of bilingual typography with Latin script.

ShokoMugikuraRuns the type design studio Just Another Foundry


Website: www.justanotherfoundry.com


ABOUTNadine Chahine is currently working as an Ara-bic Specialist for Linotype and Monotype Imag-ing. She has a BGD in Graphic Design, an MA in Typeface Design from the University of Reading, and is a PhD candidate at Leiden University. She taught Arabic type design at universities in Dubai and Beirut.

She has won the Dean’s Award for Creative Achievement from AUB and two Awards for Excellence in Type Design from TDC in 2008 and 2011.

LECTURE: ENGAGING WITH THE MIDDLE EASTBrand consistency across different scripts and cultures is a challenge that every brand manager knows. So how does one maintain the same identity in a script that runs in a different direction?

Every culture and script bring to the table a new set of expectations. Nadine Chahine’s talk will fo-cus on how to establish dialogue with the Middle East while taking a look at design trends and cultural considerations that need awareness.

Website: www.jessicahische.is

Website: www.linotype.com

NadineChahineAward winning Leba-nese type designer

LECTURE DETAILSFridayTypo show, 5:00 pm

ABOUTJessica Hische is best known for her personal projects Daily Drop Cap and the Should I Work for Free? flowchart.

Just five years out of college, she’s been named one of Print Magazine’s New Visual Artists and an ADC Young Gun, one of Forbes 30 under 30 in Art and Design, and currently serves on the TDC board of Directors. She has been profiled in many publications, has traveled the world speaking about lettering and illustration, and has probably consumed enough coffee to power a small nation.

LECTURE: UNITING NERDS THROUGH TYPOG-RAPHYJessica Hische makes a living with something spe-cial: she is a letterer. Whereas graphic designers increasingly focus on type, only few understand and appreciate the difference between lettering, calligraphy and type design.

In her presentation Jessica Hische will explain, how she accidentally found her way into lettering, and inspire her listeners in the process.

JessicaHischeA letterer and illustrator



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ABOUTHe met Lupi in 1999 at the KABK (Royal Acad-emy of Art) of The Hague. At the end of 2005 they moved to Barcelona and in 2007 founded TwoPoints.Net with the aim to do exceptional design work. Work that is tailored to the client’s needs, work that excites the client’s customers, work that hasn’t been done before.

Besides commissioned design work they teach regulary since 2005 and direct since 2009 the Postgraduate Degree in »Applied Typography« at the Elisava School of Design in Barcelona.

LECTURE: IT’S ALL ABOUT THE PROCESS OR HOW TO MAKE A TORTILLA DE PATATADesign now has a voice, is part of a message. The process in between sender and receiver has become visible. Design is not about visualizing a single message anymore, it is about creating a process, a methodology, a system, a vocabulary.

In this talk Lupi Asensio and Martin Lorenz of TwoPoints.net will show some of their recent proj-ects and explain how they cooked them… it’s all about the process!

ABOUTAfter 13 years of freelancing as an illustrator and graphic designer, Stefan changed over to SPIEGEL in 1996 and has been designing its cover since, becoming head of the department responsible for the title page in 2000.

Kiefer lives and works in Hamburg and, like many other designers, is also inspired in his creative work by music: he is the drummer in the SPIEGEL work band THE MIRRORS and plays groove jazz as DJ DisCover.

LECTURE: IN THE RED FRAMEWeek for week the new challenge of making a graphic statement on political and contempo-rary happenings with the SPIEGEL front page; always with the aim of presenting a not yet visualised idea unusually and provocatively – whether typographically, photographically or illustratively. Stefan Kiefer, in charge of the SPIEGEL title page for 12 years now, provides insights into his work with the red SPIEGEL frame.

StefanKieferCover designer for SPIEGEL magazine


MartinLorenzFounder of TwoPoints.Net with Lupi Asensio


Website: www.spiegel.de

Website: www.linotype.com Website: www.twopoints.net

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talkAttendees of typo berlin 2013 can use

three ways of interaction:

ONE

Score the talks

(immediately after each lecture)

TWO

Rate the conference as a whole

(with the chance of winning a ticket for

TYPO Berlin 2013)

THREE

Watch the videos of the presentations

(online at www.typotalks.com/berlin)


Sustainability is not just about “Eco”

or “Bio”. Everybody has a few things

that resist removal. Things that remain

and sustain fashion and progress.

Here are some examples of things

people submitted as beloved true

somethings that persist and sustain.

Sutainable Examples | Nachhaltige Beispiele

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sustainable designThe philosophy of designing physical

objects, the built environment, and services

to comply with the principles of social,

economic, and ecological sustainability.


Places to goThings to see

ght

Sights of Berlin | Berliner Seehenswürdigkeiten

Places to goThings to see

museums

eat out

Museum Island

DDR Museum

Jüdisches Museum (jewelery)

Bauhaus Museum

A Cabana(Homestyle)

AlpenStueck(Austrian & South German Classics)

Anna Blume(Cafe & Florist)

Mauer Park(Flea Market)

Alexanderplatz(Shopping mall)

Potsdamer PlatzArcaden(shopping mall)

Berghain/Panorama Bar

Salon Zur Wilden Renate

Yaam

Chez Jackie

Kultureforum Potsdamer Platz(Film at dusk)

Grunewald (Forest)

Berlin Wall(Checkpoint Charlie)

shopping

night life

tourist

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Ashoka(Indian Resteraunt)

Curry 36(Sausage & Fries)

Kulturforum

Gemaldegalerie

B5 Center(Oulet shopping)

Wilmersdorfer Strasse (Outdoor Mall)

Kurfürstendamm(Outdoor Mall)

Altes Europa

Zu Mir oder Zu Dir

Juction Bar

Photoautomaten (black & white photobooths)

Bike Rental

Philharmonic

Zoologischer

contacttypo berlin on facebook

typo berlin on twitter

(hashtag: #typo13)

typo berlin on flickr

(hashtag: # typo13)

Organization:

FontShop AG

Bernd Rudolf

Chief Operating Officer

Bergmannstraße 102

10961 Berlin

Sustain Conference Program

Documents

Transcript of Sustain Conference Program