Susannah Fox at Einstein College of Medicine October 2013

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@SusannahFox @PewResearch The Who, What, Where, When & Why of Health Care Social Media

Transcript of Susannah Fox at Einstein College of Medicine October 2013

@SusannahFox @PewResearch

The Who, What, Where, When & Why of Health Care Social Media

@SusannahFox @PewResearch

How do we know that social media is important to health care?

U.S.: 91% own a cell phone

U.S.: 63% of cell phone owners use mobile internet

U.S.: 85% use the internet

• Based on reported annual household income

• Categories collected: <10k, 10-20k, 20-30k, 30-40k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+

• Around 10-20% of respondents typically don’t report (or don’t know) income

• Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural

What do we mean by “lower income”?

• 85% of U.S. adults are internet users

• 70% of U.S. adults have some sort of high-speed home internet connection (DSL, cable, FIOS, etc)

Which means that…

• 15% of U.S. adults do not go online from any device/location (Group 1)

• 15% of U.S. adults go online, but do not have broadband at home (Group 2)

National averages:

Internet use & broadband by income

1

2

U.S.: 78% of internet users watch or download online videos

U.S.: 7 in 10 internet users have a profile on a social networking site

Worldwide: 86% Own Cell Phones

Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.

% Own a cell phone

Use of Social Networking Sites

70

68

63

*Respondents who do not use the internet.Based on total sample. “Don’t know/Refused” not shown.

@SusannahFox @PewResearch

What does this have to do with health care?

U.S.: Clinicians are central, but still a node on an information network

39% of U.S. adults are caregivers

U.S.: 45% of adults live with chronic conditions

• 25% high blood pressure

• 13% asthma, bronchitis, emphysema, or other lung conditions

• 11% diabetes

• 7% heart disease, heart failure, or heart attack

• 3% cancer

• 16% any other chronic problem or condition

• 24% live with 1 condition; 20% live with 2+ conditions

• 80% of adults living with 1 condition have internet access, compared with 61% of those living with 2+ conditions

U.S.: Different sources for different information

@SusannahFox @PewResearch

What does the future hold?

Web 2.0: “When the web began to harness the intelligence of its users.” – Tim O’Reilly

@SusannahFox @PewResearch

Michael Pollan:

Eat food. Not too much. Mostly plants.

@SusannahFox @PewResearch

7-word wisdom contest:

Call mom. Let her talk. Don’t argue.

@SusannahFox @PewResearch

My advice to Health 2.0:

Recruit clinicians. Let e-patients lead. Go mobile.

@SusannahFox @PewResearch

My advice to you:

Listen in. Share your wisdom. Encourage others.

Thank you!

Susannah Fox

Pew Research Center

[email protected]

@SusannahFox

Reports, data sets: pewinternet.org

Blog: susannahfox.com