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Susan K. Hardy Atlanta, GA 30350 C: 770.296.9286 H: 770.604.3361
[email protected] www.linkedin.com/in/susanhardy @susanhardy96
OVERVIEW Are you looking for an experienced and award winning Sales Leader/Manager who has extensive
experience selling complex enterprise sales in a variety of industries? Look no further. Susan Hardy’s
successes include experience in Education/Curriculum/eLearning sales, Sales Training, Management
and Consulting in Technology and Software Sales and as a Hospitality Sales Manager. She regularly is a
top performer who consistently exceeds annual quotas/goals and is highly respected by her colleagues
and competition. She will strengthen your team with her customer first philosophy, entrepreneurial
approach, creativity, innovative mindset, & extremely strong work ethic. Her diverse yet complimentary
experiences make her a natural choice for your vacancy or vertical you wish to expand.
AREAS OF EXPERTISE & NOTEWORTHY PROFICIENCES Project Management
Business Development
Accurate Sales Forecasts and Budgets
Product Launch / Open new markets
Hire, Supervise, Coach and Develop Teams
Develop Curriculum: Workshops & Seminars
Sales & Product Training (internal & external)
Multi-state territory and time management
Event Planning: Trade Shows/Exhibits, Fundraisers
Consistently exceed quotas and goals
Sales Award winner (repeatedly)
Polished and Comfortable Public Speaker
Hunter Mentality
Energetic, smart, quick learner & self-starter
Salesforce, Oracle CRM, Microsoft Office
Enterprise Complex Sales (B2B, B2C and SaaS)
EDUCATION Master of Business Administration (MBA) – Pepperdine University Malibu, CA
Bachelor of Arts (BA), Communications Studies – University of California, San Diego (UCSD) La Jolla, CA
PROFESSIONAL EXPERIENCE HIGHLIGHTS
Delta Education/School Specialty, Inc., Nashua NH 2013-Present & 1996-1999
Encyclopædia Britannica Educational Corporation Chicago, IL 1992-1996
Regional Sales Manager Jan 2013 – Present*
Regional Sales Manager 1994 – 1999*
District Sales Manager 1992 – 1994* (part of the original FOSS launch team)
*Two Employers, same Product: In 1996, EBEC sold the FOSS distribution rights to Delta Education; the Sales Team went with the sale
Sell and train educators on the award winning Inquiry based curriculum: Full Option Science System (FOSS)
and its cloud-based technology component FOSSweb.com. Additionally sell/train the Delta Science (DSM)
curriculum along with numerous STEM, Robotics and other science/math catalog items in a large multi-state
territory. Hire, train and supervise staff of trainers. Create annual and quarterly territory sales budgets and
marketing plans; consistently outperform quotas (top 5-10%) & other measurable goals while keeping
expenses at or below budget. Create state and district-level correlations to curriculum. Manage curriculum
adoption process from start to finish. Lobby and work closely with various State Departments of Education
personnel. Plan and lead pre-sale workshops, seminars, trade shows and other marketing events (local,
state and regional). Design, coordinate, implement and lead post-sale staff development for customers.
Work closely with Inside Sales Team. Customers are private, charter, public school districts, after school
programs and Higher Education Teacher Programs. Complex Enterprise sales cycle.
Selected Delta Education & EBEC Achievements:
Salesperson of the Year, numerous wins
President’s Club, numerous wins
Million Dollar Ring (1st Female recipient)
Notable over quota: 320%, 195%, 177%, 150%
Appointed to EBEC’s selective “Intern” program
(1 year special projects committee)
Consistently ranked as a top salesperson
Rookie of the Year
Shattered EBEC company records
Distinguished as EBEC’s greatest overall revenue
from 1 salesperson (1st 4 years sales > $10 Million)
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Susan Hardy 770-296-9286 pg. 2/2
BidPal Network, Indianapolis, IN Sept. 2010 – Oct. 2012 Area Director
Hired by start-up (SaaS) company to launch cutting edge auction automation software to Non-Profit
Organizations for use at their fundraising events. Successfully opened brand new territory and created strong
brand recognition. Prospected, sold and consulted with National and Local chapters of numerous Non-Profit
organizations in assigned region. Provided fundraising consulting services to help improve fundraising efforts
for customers and potential customers. Supervised technology, on-site personnel and event operations team
during the client’s fundraising events. Recruited, hired, trained and managed a staff of 30+. Planned,
promoted, implemented and led numerous sales presentations and seminars. In less than 2 years, grew my
brand new territory from launch to #2 in the company, surpassing well established larger territories and won
awards for my renewal rates. Called on C-Level Decision Makers, Board of Directors and many others.
Appointed to first ever “CEO Council” and on while on Council initiated new pricing models to be make
company more competitive in the marketplace. Additionally suggested potential new industry partners, helped
plan and facilitate marketing strategies as well as future product development plans.
Selected BidPal Achievements:
#1 in division (of 9), 2011 & 2012
95% renewal rate, loyal customer base
Exceeded quota by 10% in 1st year
70% increase in 2nd year sales (over year 1)
“Area Director of the Quarter”
#1 in total annual presentations, 2011
#1 up-selling ancillary products, 2011
#2 revenue company-wide (of 16), 2012
#2 annual sales contests (of 16) 2011, 2012
The Boutique Armoire, Atlanta, GA Jan. 2005- Aug. 2010 Entrepreneur/Owner/Director of Sales
Created twice-yearly, 3-day designer children’s seasonal sale grossing $75,000 per event. Solicited and
partnered with national children’s clothing manufacturers and local merchants to sell their overstocks.
Recruited, trained and scheduled 35+ recurring volunteer staff members for each event. Forecasted and
budgeted all aspects of the event. Performed Project Management and Event Operations Logistics such as
revenue projections, labor/staffing needs, venue selection, and merchandise displays for 150+ consignors and
their merchandise. Produced all marketing, direct mail and email campaigns. Exceeded financial projections.
Selected Boutique Armoire Achievements:
Finalist “Best Consignment Sale” Atlanta Franchised second location, 2007
PRIOR EXPERIENCES (MOSTLY DEPARTMENT HEAD/MANAGERIAL ROLES)
Hilton Garden Inn, Director of Sales: Valencia, CA Opened brand new hotel, hired, managed, trained staff of
3, negotiated corporate room rates, sold/ planned corporate, meetings/events and leisure group functions
Sea Venture Cruise Line, Regional Sales Manager: Start-up cruise line calling on Travel Agents
Laser Travel Network, Sales Manager: Leased technology tool to Travel Agents to help increase leisure sales
Hyatt Hotels, Reservations Manager: Los Angeles International Airport Taught Hyatt’s “Reservations Selling
System” course quarterly to all Rooms Division staff members. Originally hired as a line Reservations agent,
promoted to Assistant Manager in 3 months and Department Head 3 months later, supervising a staff of 6)
VOLUNTEER SERVICE & PROFESSIONAL AFFILIATIONS HIGHLIGHTS
Civic: Professional:
Spartan Nation PTO, North Springs High School FL/GA/NC & SC Science Supervisor/Leadership Assns
College Fair Committee, 2016-2017 FL/GA/NC & SC Science Teacher Assns
Spartan Spectacular Event Chair, 2013-2015 GA Educational Representatives Assn Board of Trustees, Fundraising Chair, 2013-2015 Assn of Fundraising Professionals
“Go West MARTA” Community Leadership Team
Habitat for Humanity
References upon request