SURVIVAL GUIDE

TIN ERISPE / DIGITAL STRATEGIST / FULL STACK DESIGNER

INTERNET OF PEOPLEto the

FIRST OF ALL,PLAY BY

THREE RULES

RULE #1

YOU ARE NOT A COMMODITY

#TREND

Rising above Commoditization

RULE 1

Market the experience before you market the product.

RULE #2

ANSWER ONEBIG QUESTION

WHAT’S IN IT FOR ME?

#TREND

Interesting gets shared

RULE 2

Everything is a form of self-expression. Will talking about you make them look good?

RULE #3

TELL YOURSTORY

A SPEC LIST IS NOT A STORY

#TREND

Emotions, baby.

RULE 2

Stake your claim, and live up to the promise.

MAKE YOUR { }LOOK

COOL

COMMUNITYUSERS

RETAILERS

CONSISTENCY IS NECESSARY.

BUT WHY?WHY ALL THIS EFFORT?

BECAUSE...

STORIES NOW PRIMARILY TRAVEL FROM PERSON TO PERSON.

AND IT TRAVELS,FASTER THAN EVER.

WHERE EVERYONE IS A FREAKIN’ PUBLISHER?

HOW DO YOU THRIVE IN A MEDIA

PERCEPTION = REALITY

( A gross oversimplification of the new marketing! )

DON’T TALK AT THEM, TALK TO THEM.

NOW HERE COMES YOUR STRATEGY

LET’S AGREE ON THIS:

NOTICES YOU

TAKES ACTION

NOTICES YOU

TAKES ACTION

TRADITIONAL MARKETING DIGITAL MARKETING

The challenge is to get a fan who will tell

his friends.

The challenge is to be incredibly selective, to find that small audience who might care.

HOW CAN THIS BE DONE?

THE VALUE OF 1%

-Varsity player

-Basketball fan

-Spontaneous, thrill-seeker, live-the-

moment person

-Always on a lookout for shoes and eat-

all-you-can deals.

-Usually in trouble with academics not

because he isn’t bright, but because he

easily gets bored with discussions.

MEET DREW

WHAT WOULD DREW DO?

WWDD:

Where in the internet does he hang out often?

What kinds of posts will he likely share or comment to?

What promos and campaigns will he find interesting?

What will make him tell his sporty friends about you?

WHAT I CAN HELP YOU WITH :

1. Digital marketing tools

2. Strategy / Sales Funnel Optimization

3. Campaign ideas & execution

4. Your own landing page/ website/ online store

WHAT’S THE ROI OF

DIGITAL MARKETING?

WHAT’S THE ROI OFYOUR

MOTHER?

And lastly...

Everyone has a plan until you get punched

in the mouth.

-Mike Tyson

Thank You!

TIN ERISPE / DIGITAL STRATEGIST / FULL STACK DESIGNER