Nurturing the Early Years

Survival and Growth inEarly Childhood Education-

Gurgaon PerspectivePooja Goyal, Founder Director Intellitots

Practitioner’s Perspective• The following presentation is perspective on the preschool market at large and

Gurgaon as a micromarket with is very own nuances and idiosyncrasies. • This can be used as a springboard to get the discussion with Pooja, Co-founder of

Intellitots. She is available at pooja@intellitots.in

Pooja Goyal at the Early Childhood Education conference, organized by Times of India in Gurgaon

Education- An exciting spaceA lot of educational pedagogies, curriculum and processes have their roots in the industrial revolution era.

Education was geared towards preparing individuals for the industrial era, being able to memorize, write neatly, maintain account books.

After 50 years as we are operating in the thick of information age, our needs have changed. There is a declining value of a college degree. 40 years back if you went to a good college and got a degree you would be assured a secure job for the rest of your life. Not anymore. In China, some estimate that about 30% of college grads to not get jobs. BTW the situation is the same in the US, UK and India.

Technology: has brought about a sea change in the way we produce information and consume information. Classrooms are being rapidly impacted by that.

So education has to evolve and change. Therefore it is an exciting space for edupreneurs. Now if you look at India as a market

Intellitots champions – Learning by Doing

“The Victorians were great engineers. They engineered a [schooling] system that was so robust that it's still with us today, continuously producing identical people for a machine that no longer exists.” — Sugata Mitra

Preschool Segment Growth in India

2008 20120

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20

30

40

50

60

16

54

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36%

• The preschool segment is growing at a remarkable speed. • Indian Education industry is worth $80bn and growing continuously at 13% per annum where as Preschool segment continues to grow at ~ 30%

“ Education is increasingly not so much about knowing the

right answers to a set of questions, but more about continually questioning the answers. Therefore asking the right questions is the first and most

important step.”

Dr. M. M. Pant

Paradigm Shift

Gathering information Using information effectively

Rote Learning

Means to earn your living

Question and Experiment

Reach your full potential

Monolithic Curriculum and Instruction

Customized Assessment, curriculum and instruction

Then Now

Changing Expectations from Preschools

• Prepare children for the competitive World of K-12

• Child Care as nuclear families proliferate and both parents work long hours

• Cater to the unique learning needs of each child

Gurgaon- A unique ecosystem A Micromarket characterized by

- Rapid Growth of the City- Government Policies- A uniquely heterogeneous parent

body- Opportunity for schools to scale

About Gurgaon – The city with the third highest per capita income in India

Home to 250 Fortune 500 companiesThe population under the age of six is 202,000 and in Delhi it is 2 million.

Government Policies

• School Land Allocation - One of the few cities where nursery school sites have been allocated ahead of time. On the one hand, it increases the barriers to entry and on the other it increases the cost of business.

• Preschool Regulation is round the corner – This will impact because the land allocation has already been done.

A Unique Parent Body

• High Disposable Incomes• Mix of well travelled, highly educated

discerning parents to nouveau riche aspiring the best for their children

• Education as a commodity to be bought (might be because of supply demand imbalance)

• Lack of time/Parents as managers

Collaboration in the Preschool fraternity is extremely important to take advantage of this

rapidly growing and changing segment and deliver on our responsibility as the first institution the child is introduced to .

About Pooja Goyal

Pooja leads strategy, business development and marketing at Intellitots. She has worked extensively to develop worldclass learning oriented programs and products for the early years. She is a children’s book author, a singer, a mother of two adorable girls and above all an educationist with a passion for impacting the early years.

Pooja is an engineer from IIT Delhi and has done her MBA from INSEAD, France. Pooja is a serial entrepreneur and having worked and lived in the US, Europe and India, she blends a successful track record at companies like Adobe Systems and Palm with her passion for education in the early years.

Pooja GoyalFounder Director

About IntellitotsIntellitots is a leading provider of early education and preschools, employer-sponsored child care and educational advisory services in Delhi NCR. Intellitots has been awarded the Education Excellence Award for Fastest Growing Early Education brand in Delhi NCR and is a partner of corporations like Fortis Healthcare. Intellitots strives to • Drive excellence in early childhood care and education• Support families through strong partnerships• Collaborate with employers to build family-friendly workplaces

Intellitots Day Care SolutionsSafe, Healthy and Stimulating World for children

Intellitots Preschool The school of choice for discerning parents

Intellitots- Enrichment Programs

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