Surveys of Media Access and Consumer Attitudes on Copyright Mike Palmedo & Jimmy Koo March 2011...

Surveys of Media Access and

Consumer Attitudes on Copyright

Mike Palmedo & Jimmy KooMarch 2011

Photo (cc) Irish Typepad (bit.ly/huMnIf)

• What are some original sources for data that we should be investigating that we have not investigated so far?

• What Big Questions should we be asking? • What are helpful New Ways to ask questions about

media access?• What can we learn about methodologies used by

others?

infojustice.org/surveys

Questions to guide us in expanding and interpreting sources for original data

• 11 Consultancy or Polling Firms (17 studies)Bear Sterns; Convergence Consulting Group; Envisional; Ernst & Young; Forrester; Ipoque; IPSOS; Pew; Solutions Research Group; Synovate; Zogby

• 12 Content Industry Groups or Companies (15 studies)BASCAP; BSA; CCIA; ESA; IFPI; IIPA; MPAA; Nokia; RIAA; UK Music; Warner Music Group; World Association of Newspapers

• 7 Academic SourcesBentley College; Dahaher, et. al.; Deajean; Katz; Png; Rutter & Bryce; University of California

• 4 Government EntitiesBritish Library; Consumer Focus (UK); Nigerian Copyright Commission;

• 2 NonprofitEFF; EU Kids Online; Dutch Organisation for Applied Scientific Research


Sources of 46 documents on how people access media & their views on copyright


Synovate study of internet use in England, France, and Germany (2008) Question: Which of the following activities do you regularly use a computer for at home, whether for business or personal use?

Question: “Do you do the following activities at least monthly?”


Forrester survey of internet use among US adults (2007)


Nokia survey of internet use by 16-35 year olds in 17 countries (2007)


Estimates of music piracy vary widely from study to study

• 8% of British adults have used the internet “in the past 12 months” to “file share music - eg Limewire, Bittorrent, etc” (Consumer Focus, 2010)

• 15% of “online adults admitted to downloading or sharing files using peer-to-peer or BitTorrent.” (Pew, 2008)

• 12% “say they download music from file-sharing Web sites.” (Zogby, 2007)

• 58% of Brazilians 'use peer to peer to access/share music' (Word Association of newspapers)

• 89% of college-bound US high school seniors “admitted to illegal downloading during the past six months (Bentley College, 2004)


Different ways that surveys measure or report people downloading without paying


UK Music: Reasons For and Against File Sharing for British 14-24 Year Olds (2009)

Reasons Given for File Sharing

Reasons Given for Not File Sharing

Question: Why did you start or download more music?


IFPI: Reasons for downloading without paying by US 36-50 year olds (2008)


IPSOS: Justifications for downloading software on campus (2003)


TNO (2009): Percentage of file sharers in the Netherlands who…


“Research from Harris Interactive in 2009 among 3,400 online consumers in the UK highlighted that nearly one in four P2P file-sharers (24%) typically spend nothing on music, while also finding an overlaps of legal and illegal downloading among some file sharers.”

- IFPI Digital Music Report, 2010

IFPI: 76% of British P2P File-Sharers Also Purchase Music (2010)


Times per year Dutch consumers buy music after downloading for free

Source: TNO. Ups and Downs.2008.


Times per year Dutch consumers buy movies after downloading for free



Times per year Dutch consumers buy games after downloading for free



Warner Music Group classification of users (2010)


Forrester - Classification of U.S. Internet Users (2007)


Forrester - Classification of U.S. internet users, by generation (2007)


Envisonal – An estimate of infringing use of the internet (2011)


Ipoque: Measuring types of traffic on the web (2009)

• British Library Study– 93% of respondents (researchers) think that access to online materials

should be the same as for books– 87% believe researchers should be able to use exceptions and fair

dealing in the digital age

• Consumer Focus, 2010– 82% of (British) respondents agree that “Copyright law should achieve

a fair balance between the interests of artists and consumers”– 80% agree that UK copyright law should be updated now that we have

digital technologies


Surveys reporting opinions on copyright for digital materials


University of California study of faculty opinions on publishing (2007)

"When submitting your work for publication in any venue, how important toyou are the following factors? ... Low or no subscription costs to readers."

• 64% believe creators should have control over their own work• 52% get ‘ideas and inspiration’ for their work by searching

online• 47% agree that “file-sharing services are bad for artists

because they allow people to copy or use an artist’s work without getting permission or compensating the artist.”

• 43% agree that “file-sharing services aren’t really bad for artists, since they help to promote and distribute an artist’s work to a broad audience.”


Pew survey of musicians and artists’ views on copyright and do

Thank you.

Surveys online at: infojustice.org/surveys

Please send additional surveys, data, reports,

feedback, etc. to [email protected]

Photo (cc) Irish Typepad (bit.ly/huMnIf)

Surveys of Media Access and Consumer Attitudes on Copyright Mike Palmedo & Jimmy Koo March 2011...

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Transcript of Surveys of Media Access and Consumer Attitudes on Copyright Mike Palmedo & Jimmy Koo March 2011...