SurveyMonkey Audience

Best Design Practices

What makes a great survey project?

Characteristics of good survey design● Setting clear objectives

● Creating your survey questions to answer your objectives

● Using SurveyMonkey resources to collect data

Why is good survey design important?

To ensure high quality data● Avoid biasing respondents

● Getting the right answers

What's the benefit?● To help make your analysis process easy

Step 1: Where to start?

Write your research goals first.● Choose no more than 3 goals

What's the benefit?● Better surveys

● Shorter surveys

● Faster analysis

Real life example: A Small Business Owner

Customer Objectives● Understand how consumers research cars before buying

● Learn more about consumer purchasing behavior

Real life example: Cosmetics Company

Customer Objectives● Understand how affluent women consume beauty content

● Gauge how affluent women purchase beauty products

Step 2: Getting started

Write up to 3 questions per objective.

What's the benefit?● Useful data

● Shorter surveys

Writing your survey

Use simple and concise language:Ambiguous question

Instead ask

Writing your survey

Provide fully inclusive answer options

Step 3: Utilize SurveyMonkey resources

Use Question Bank developed by our team ofsurvey methodology experts

SurveyMonkey resources

Import questions

Customize questions

SurveyMonkey resources

Import survey templates

Real life example: A Small Business Owner

1st objective● Understand how consumers research cars before buying one

Example of survey question:

Real life example: A Small Business Owner

2nd objective● Learn about consumer purchasing behavior

Example of survey question:

Real life example: Cosmetics Company

1st objective● Understand how affluent women consume beauty content

Example of survey question:

Real life example: Cosmetics Company

2nd objective● Gauge how affluent women purchase beauty products

Example of survey question:

An on-demand group of millions of respondents ready to take your surveys

What's SurveyMonkey Audience?

New Feature: buy a targeted audience

Purchase an Audience from your own account

How do I buy an audience?

Select criteria, confirm and pay

Questions & Answers● How long should my survey be?● What are your thoughts on the use of matrix questions?● How do I know I'm asking the right questions?● What do I do if I want people to review or look at my website

before taking the survey?● I want to use open-ended questions allowing respondents to

freely respond, do you recommend this?

Follow SurveyMonkey AudienceEmail us at audience@surveymonkey.com or visit www.audience.surveymonkey.com

Stay tuned for an email from us containing a recording of this presentation!