[Survey] Vietnamese female drinking behaviours
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Transcript of [Survey] Vietnamese female drinking behaviours
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Women’s drinking behaviours in Vietnam -Strong peer pressure of drinking alcohols among female
Survey information
< Women’s custom of drinking >• Sample size: 492 samples• Respondent criteria: Female, 18-29 years old• Conducted time: July 29st - August 30st 2015
< Men’s custom of drinking, Men’s thinking about women’s drinking >• Sample size: 308 samples• Respondent criteria: Men, 18-29 years old• Conducted time: August 5th-6th 2015
< Custom of drinking within women who often drink >• Sample size: 32 samples• Respondent criteria: Female, 18-29 years old• Conducted time: August 5th-6th 2015• We asked women who answered everyday or 2 - 4 times a week
about frequency of drinking
Executive Summary
< Women >• 50% drink alcohol less than once a month• 72% drink one beer outside, women don’t drink much• I am worried about my health ( 43% ) , Women should
not drink alcohol ( 41% ) are main reasons of not drinking
• Special occasion(56%) is the main purpose of drinking
< Men >• 23% drink alcohol less than once a month• 12% never drink alcohol• 71% think women should not so much drink alcohol• 78% think women pretend that they cannot drink
Characters of people who often drink
< Women >• 60% women rarely drink, which is much less than men
• Most of the female drink 1 bottles of beer only
• Health concern, and the traditional opinion of “female-should-not-drink” are the main reasons
• For women, drinking alcohol at home alone is not common
• 78% female are asked to do bottle-up regularly
• 77% of men think that it is not good that women drink alcohol so much
• 78% of men think women pretend that they cannot drink, while 88 % of women pretend that they cannot drink even they can
Respondent profile (Women)
18 - 19
20 - 24
25 - 29
15%
36%
49%
Age
50%
37%
7%6%
Area
Ho Chi Minh HanoiCan Tho Da nang
Respondent profile (Men)
18 - 19
20 - 24
25 - 29
19%
33%
48%
Age
22%
20%
4%3%
51%
Area
Ho Chi Minh Hanoi Hai Phong
Can Tho Others
How often do you drink alcohol ?
60% women rarely drink. The ratio is much less than men
Never
Less than once a month
Once a month
Two or three a month
Once aweek
2-4 times a week
Every day/Almost every day
12%
23%
12%
25%
15%
9%
4%
19%
41%
13%
14%
6%
5%
2%
Women Men
< Women >How many beers do you drink?
1 beer only are the common answers regardless of the places
More than 7
6 -7
4 - 5
2 - 3
1
1%
2%
7%
25%
65%
2%
1%
7%
18%
72%
In house Outside
< Women >How many beers have your drunk the most in your life, at one time?
More than 10
8 - 9
6 - 7
4 - 5
2 - 3
1
0% 5% 10% 15% 20% 25% 30% 35%
7%
3%
9%
18%
31%
33%
Women do not drink so much, for 64% have drunk less than 3 bottles of beer
< Women >What is the reason that you do not beer so much
Others
Having things to do
Caring about diet
Allergy
Parents pressure
Drinking is bad behavior
Concern in motorbike drive
Bad taste
Dislike to be out of control
Safety concern
Dislike to get drunk
Women should not drink alcohol
Worring about health
6%
5%
6%
7%
12%
20%
23%
23%
31%
32%
35%
41%
43%
Health concern, and the traditional opinion of “female-should-not-drink” are the main reasons
< Women >Why and when do you drink alcohols?
I just like alcohol
Others
Fatigue recovery
Making dishes delicious
Relaxing
Relieving stress
Making enjoyment
I will drink when everyone is drinking
Making communication easy
Special occasion (Birthday, Wedding etc.)
0% 10% 20% 30% 40% 50% 60%
2%
4%
9%
13%
14%
18%
19%
20%
27%
56%
Special occasion (e.g wedding) are the main events for female to drink
< Women >What is your favorite alcohol?
Beer
Cocktai
l
Red wine
Rice w
ine(Nep M
oi etc.
)
Champag
ne
Others
VodkaRum
White
wine
Whisk
y
Tequila
Brandy
Gin
54%
23% 22%
14% 11% 9% 7% 6% 6% 6% 3% 3% 2%
Beer is the most popular with 54% of popularity
< Women >Where do you often drink alcohol ?
Restaurant gathers the most popularity with 53%
Restran
t
House
Street v
endor resta
urant
Bar
Others
Beerclub
ClubPark
53%
39%
29%
12% 9% 8% 6%2%
< Women >How often do you drink alcohol at home alone?
Never
Less than once a month
Once a month
Two or three times a month
Once a week
2-4 times a week
Almost every day
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
29%
46%
6%
5%
6%
5%
3%
For women, drinking alcohol at home alone is not common
Do you think the guys who drink many drinks “cool”?
Men = 29% think cool, Women = 14% think cool
No Yes I don't care
77%
14%9%
49%
29%22%
Women Men
< Women >About bottle-up
78% are asked to do bottle-up regularly
Always7%
Most of the times15%
Occasionally51%
Rarely21%
Never6%
How often are you asked to do bottle-up when you go drinking?
Making everyone drunk
Never do that
Making game more exciting
Peer pressure
Making the atmosphere better
2%
7%
9%
23%
60%
Why do you do bottle-up ?
How do you like bottle-up culture in Vietnam?
34% of women, 41% of men are negative about it
I don't like it
I don't really like it
Average
I like it
I really like it
19%
22%
37%
12%
9%
8%
26%
40%
18%
8%
Women Men
Do you think "Women should not drink so much" ?
Men=totally agree ( 46%), agree(31%)Women (drinkers) =totally agree(19%), agree ( 31%)
I totally agree it
I agree it
Avarage
I disagree it
I totally disagree it
46%
26%
17%
7%
5%
19%
31%
25%
22%
3%
Women who often drink Men
Most of men is with the conservative idea about women drinking alcohols
I think it is Vietname tradition that women
should not drink
I do not put with women drinking so much
alcohols
29 歳 会社員
27 歳 自営業
Do you think "Women should not drink so much" ?
– Opinions from guys
Gap in drinking alcohols
78% of men think women pretend that they cannot drink
88 % of women pretend that they cannot drink even they can
Always28%
Often22%
Sometimes38%
Rarely9%
Never3%
Have you ever pretend that you cannot drink
alcohol
Always22%
Often20%
Sometimes 36%
Rarely 13%
Never9%
Do you think ladies pretend they cannot drink alcohol?To Men
To Women
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