Survey Says: Consumers want Omega-3 Fish Oil

Corporate Profile

Omega Protein, Inc Headquarters- Houston, Texas

• Omega Protein is North America’s leading processor of marine protein and the world’s largest processor of fish oil.

• Vertically integrated from catch through production of OmegaPure.

• Omega Protein owns 40 fishing vessels and 38 spotter planes.

• $19 million state-of-the-art fish oil refinery produces OmegaPure from menhaden caught in U.S. waters.

• OmegaPure Technology and Innovation Center (OPTIC) established in 2006 for product development.

• Publicly traded on the New York Stock Exchange (OME).

Omega Protein, Inc.

Sustainability

Omega Protein is committed to:

• Protecting the menhaden population and never compromising the natural spawning cycle

• Maintaining less than 1% by-catch

• Working with the U.S. Department of Commerce, the Atlantic States Marine Fisheries Commission and the International Fishmeal and Fish Oil Organization

Omega Protein is certified sustainable by Friend of the Sea, an organization dedicated to preserving the marine habitat.

• 1st to be directly approved by FDA as a GRAS food ingredient

• Odorless and taste-free• Not a genetically-modified food. • Made from a single species• Certified Kosher by the Orthodox Union• Non-Allergenic

EPA 12-15%

DHA 10-14%

EPA + DHA 25-27%

Total Omega-3 Fatty Acids 32-37%

OmegaPure Menhaden Oil®

Patent-pending combination of MeadowPure™ flaxseed and OmegaPure fish oil - containing all three forms of Omega 3 – ALA, EPA, and DHA

OmegaBits are flavourful bits made from concentrated ingredients enhanced with OmegaPure menhaden fish oil- available in in sweet and savoury flavors

Other Delivery Systems Available

Source: Packaged Facts: Omega-3 Foods and the U.S. Food and Beverage Market, March 2007

* These numbers include ALA, EPA, and DHA

Retail Sales of Omega-3 Enhanced Products

100.00400.00

820.00

1,399.70

2,000.20

2,716.00

3,517.00

4,168.00

4,793.005,229.00

5,673.00

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Mill

ion

s o

f D

olla

rs

EPA and DHA Win in Sales

Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009

$1,610,000

$1,685,000

$1,642,000

$1,531,000

$1,495,000

$1,276,000

$1,106,000

$1,832,000

$2,426,000

$3,062,000

$3,734,000

$4,397,000

Projected Sales

10% 32% 58%

9% 21% 70%

0% 20% 40% 60% 80% 100%

Omega-3 fatty acids

Fish oil

Not at all healthful Neither Somehwhat/Extremely healthful

Consumer Attitudes Toward Fish Oil and Omega-3

Source: IFIC Foundation Food and Health Survey: Consumer Attitudes Toward Food, Nutrition, and Health, International Food Information Council (IFIC) Foundation. 2008

Omega-3 fatty acids are the ONLY type of fat more consumers rate healthy than unhealthy.

Nutritionally Desirable Nutrients

0%

5%

10%

15%

20%

25%

30%

35%

40%

Calcium Omega-3 Fatty Acids Antioxidants B-Vitamins Vitamin D

1996 1998 2000 2002 2004 2006

Source: 2007 HealthFocus Trend Report

Strong Efforts to Consume Omega-3 and Fish Oil

48% of consumers surveyed are looking for omega-3 enhanced foods

49%

46%

36%

35%

33%

26%

26%

22%

19%

Calcium

B Vitamins

Vitamin D

Fiber

Antioxidants

Omega-3

Potassium

Fish Oil

Folic Acid

Strong Efforts To Consume

48% of consumers

Source: FMI U.S. Consumer Report, 2008 and Gallup 2007 Study of Nutrition Knowledge and Consumption

Expected Health Benefits of Omega-3

Base: 927 adult Internet users aged 18+ who buy any products that contain omega-3

Improved Health Risk

% of Surveyed

Reduced risk of heart attack 80 Reduced risk of stroke 59 Improved cognitive (brain) function 57 Cancer prevention (such as breast, colon and prostate cancer) 51 Reduced depression and anxiety 30 Improved visual function 30 Not sure 9 Other 7

Source: Mintel/Greenfield Online 2008

Internet users surveyed purchase omega-3 because they believe omega- 3 will have these health benefits.

R&D Executives Pick Omega-3 for Formulations

Source: Prepared Foods 2006, 2007, 2008, Research and Development Exec Survey

Top Ten Ingredients for Formulations

Nutrient % of Executives

2006

% of Executives

2007

% of Executives

2008

Antioxidants 56% 55% 60%

Organic 50% 55% 53%

Omega-3 52% 52% 52%

Dietary Fiber 51% 54% 49%

Calcium 48% 32% 36%

Probiotics 25% 37% 34%

Whole Fruits 31% 33% 33%

Vitamins 40% 27% 33%

Prebiotics 18% 33% 31%

Consumers Choose to Purchase Omega-3 Enhanced Foods

1. Relying more on preventative health and diet practices

2. Expanding aging population

3. Rising health care costs leads to healthful foods

4. Lack of available pharmaceuticals

5. Growing concern about obesity and weight management

6. Increasing awareness and concerns about mental well-being

7. Better health and quality of life

Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2nd Edition. Packaged Facts. January 2009