Survey Research Results

Sharon Gotter

November 19, 2002

2002 Survey 603 interviews

Field work late October, 2002

55 questions (including demographics)

15 minutes to complete each telephone interview

± 3.9% margin of error

Location of Respondents

0.0% 10.0% 20.0% 30.0% 40.0%

Jefferson County

St. Charles County

Madison County

St. Clair County

St. Louis City

St. Louis County

Franklin County

Monroe County

Priority of Local Challenges Priority of Local Challenges (%’s = very high priority)(%’s = very high priority)

1998 1999 2000 2001 2002

EconomicDevelopment

60.0% 60.0% 55.3% 65.9% 63.7%

EnvironmentalProblems

48.8% 54.1% 50.7% 53.0% 48.8%

Traffic andCongestion

56.8% 58.7% 56.3% 57.1% 56.9%

Fighting UrbanSprawl

30.9% 26.8% 29.8% 30.1% 27.0%

Seriousness of Environmental Issues (%’s = Very and moderately serious problem)

‘98 ‘99 ‘00 ‘01 ‘02

Lack oflandfillspace

46.7 42.1 51.6 39.7 45.6

Waterpollution

45.0 43.3 45.2 36.6 43.1

Poor airquality

54.1 57.7 58.1 49.2 58.2

Inadequaterecyclingprograms

54.0 47.6 44.9 45.0 43.9

Noisepollution

40.4 35.3 37.7 33.4 32.8

Pollution Prevention Terminology (%’s = Very & somewhat familiar)

‘98 ‘99 ‘00 ‘01 ‘02RideSharing 73.8 78.7 73.1 70.5 70.3

Orange AirQuality Day - 76.4 76.2 75.7 83.3

Smog 81.2 85.8 86.5 85.6 82.4Clean AirPasses 17.3 24.7 37.9 46.0 40.1

Red AirQuality Day 78.4 79.6 81.6 80.6 83.4

Familiarity with Daily Air Quality Information

1998 1999 2000 2001 2002VeryFamiliar

17.3% 25.5% 30.1% 24.0% 33.2%

SomewhatFamiliar

52.8% 45.3% 43.2% 45.9% 43.1%

Not VeryFamiliar

19.1% 17.2% 16.6% 20.2% 14.9%

Not At AllFamiliar

10.3% 11.9% 9.6% 9.9% 8.6%

TotalFamiliar

70.1% 70.8% 73.3% 69.9% 76.3%

Total NotFamiliar

29.4% 29.1% 26.2% 30.1% 23.5%

Familiarity with Daily Air Forecasts

2000 2001 2002

Very Familiar 34.9% 31.0% 38.3%

Somewhat Familiar 43.0% 46.9% 44.1%

Not Very Familiar 14.4% 13.9% 11.4%

Not At All Familiar 7.6% 8.3% 8.6%

Total Familiar 78.0% 77.8% 82.4%

Total Not Familiar 22.0% 22.2% 17.4%

Source of Daily Air Quality Information

1998 1999 2000 2001 2002

Television 66.6% 71.4% 78.8% 76.3% 78.3%

Radio 8.1% 7.7% 7.6% 6.1% 8.6%

Employer 0.7% 0.5% 0.2% - -

Dept. ofTransportation

6.1% 6.0% 4.3% 6.5% 7.3%

Newspaper 4.0% 3.3% 2.3% 3.0% 2.0%

Science CenterOverpass

2.7% 2.6% 1.7% 3.3% 0.8%

Other/DK 4.5% 4.5% 5.1% 2.0% 2.8%

Television Station - Heard Daily Air Information

1998 1999 2000 2001 2002

KSDKchannel 5

22.0% 27.3% 33.1% 29.0% 29.9%

KMOVchannel 4

29.1% 29.6% 36.1% 30.0% 28.2%

KTVIchannel 2

5.0% 8.0% 10.4% 10.9% 15.1%

KDNLchannel 30

1.0% 0.8% 1.2% 0.2% ---

KPLRchannel 11

- - 0.7% 1.0% 0.5%

Not asked 37.7% 27.1% - 22.5% 20.7%

Don’tKnow

4.5% 5.9% 18.5% 6.5% 5.8%

Station You Think of When You Hear “Air Quality”

1999 2000 2001 2002

KSDK channel 5 36.1% 33.1% 31.5% 36.5%

KMOV channel 4 35.6% 36.1% 34.4% 32.0%

KTVI channel 2 10.6% 10.4% 13.1% 18.4%

KDNL channel 30 0.8% 1.2% 1.0% ---

KPLR channel 11 1.0% 0.7% 1.5% 1.0%

Don’t Know 15.5% 18.5% 18.6% 13.1%

Aware of Red or Orange Air Quality Days

1998 1999 2000 2001 2002

Always 17.6% 15.7% 20.9% 17.4% 21.9%

Usually 34.1% 35.5% 35.9% 32.1% 35.7%

Sometimes 27.9% 27.6% 25.3% 30.8% 26.0%

Rarely 11.6% 12.3% 10.9% 11.1% 9.8%

Never 8.3% 8.3% 6.6% 8.1% 6.0%

Has Daily Air Quality Caused Change in Behavior?

1998 1999 2000 2001 2002

A Lot 10.3% 9.2% 10.9% 9.8% 10.6%

Some 36.9% 30.7% 32.0% 27.0% 31.7%

Not Very Much 20.9% 25.5% 19.0% 23.3% 25.5%

Not At All 29.7% 33.8% 37.9% 39.2% 31.8%

A Lot/Some 47.2% 39.9% 42.9% 36.8% 42.3%

Not Very Much/Not At All

50.6% 59.3% 56.9% 62.5% 57.3%

Air Pollution in St. Louis1999 2000 2001 2002

Grown worse 38.9% 32.9% 32.8% 35.2%

Same 35.5% 41.2% 39.6% 39.5%

Gotten better 17.5% 18.4% 20.5% 17.4%

Other/DK 8.0% 7.5% 7.1% 8.0%

Methods to Improve Air QualityActions Improve

A LotTotal Improve

‘01 ‘02 ‘01 ‘02

Carpool towork

60.6% 60.5% 90.1% 90.0%

Ride the busor MetroLink

63.2% 52.7% 89.1% 83.9%

Not top offgas tank

27.0% 29.9% 62.9% 65.7%

Not fillinggas tankbefore 7:00pm

15.7% 15.9% 45.0% 48.4%

Methods to Improve Air QualityActions Improve

A LotTotal Improve

‘01 ‘02 ‘01 ‘02Not usingcharcoallighter fluidto barbecue

25.5% 21.7% 63.4% 54.2%

Use water-based paints

31.1% 29.9% 63.9% 63.7%

Postponemowing thelawn on redor orange airquality days

40.2% 34.8% 77.0% 67.3%

Change Daily Habits ifRed or Orange Day

1999 2000 2001 2002

A Lot 10.3% 12.9% 9.8% 12.3%

Some 36.9% 30.5% 29.3% 32.5%

Not VeryMuch

20.9% 22.2% 23.0% 20.6%

Not At All 29.7% 33.8% 37.9% 34.2%

A lot/some 47.2% 43.4% 39.1% 44.8%

Not very/notat all

50.6% 56.0% 60.9% 54.8%

Does Air Pollution Affect your Health?

2000 2001 2002

A Lot 27.0% 25.0% 24.4%

Some 13.2% 15.4% 19.4%

Not Very Much 2.6% 6.0% 3.8%

Not At All 1.5% 1.5% 1.2%

Other/DK 0.7% - 0.2%

Not asked 55.0% 52.2% 51.1%

How does Pollution Affect Health of People With Respiratory Problems?

2000 2001 2002

A Lot 38.6% 42.4% 43.0%

Some 2.2% 2.0% 3.2%

Not Very Much 0.0% 0.2% 0.2%

Not At All 0.2% 0.0% 0.0%

Other/DK 0.7% --- ---

Not asked 58.4% 55.5% 53.7%

Effects of Air Pollution

Effect of Air Pollution on People

Hard to breathe 14.8%

Affects health 7.0%

A lot 6.5%

Affects lungs 4.3%

Effect of Air Pollution on Environment

A lot 27.9%

A little 10.3%

Is harmful 7.8%

Not good for animals, plantsor people 5.0%

(open ended question)

Primary Reason for Changing Habits

1999 2000 2001 2002

Healthreasons

29.1% 32.0% 32.1% 36.0%

Prevention 12.9% 7.1% 7.3% 9.3%

Other/DK 12.9% 1.0% 2.7% 5.6%

Not asked 56.7% 59.1% 57.9% 49.1%

Persuasive Statements about Air Pollution (%’s = Very and Somewhat Persuasive)

1998 2002If air pollution gets worse, it could leadto increased regulations on businesses.

77.2% 70.8%

Ground level ozone can causecoughing, wheezing, headaches...

91.3% 86.2%

Residents and businesses might leavethe region for areas with cleaner air,which would hurt the local economy.

73.1% 72.8%

Persuasive Statements about Air Pollution (%’s = Very and Somewhat Persuasive)

1998 2002Children are most affected by airpollution.

83.2% 81.3%

On days of high ozone, more people goto hospital for respiratory problems.

85.4% 80.1%

Air pollution is really harmful toelderly.

95.6% 94.2%

On high ozone days, people withrespiratory problems are forced to useadditional medication.

88.2% 88.1%

Reason to be Concerned about Air Quality (open-ended)

Response %

Health reasons 33.1%

Children 14.1%

For the future 8.9%

Hard to breathe 7.8%

Like to breatheclean air

4.6%

Familiarity with Clean Air Passes

2000 2001 2002Very 7.6% 7.1% 7.8%

Somewhat 20.5% 25.5% 23.9%

Not Very 19.5% 24.0% 22.6%

Not At All 51.7% 43.0% 45.3%

Totalfamiliar

28.1% 32.6% 32.7%

Total notfamiliar

71.2% 67.0% 67.9%

Interest in Clean Air Passes2000 2001 2002

Veryinterested

7.1% 8.1% 8.8%

Somewhatinterested

13.9% 16.4% 19.1%

Not veryinterested

15.7% 15.6% 15.1%

Not at allinterested

61.9% 59.6% 55.9%

Totalinterested

21.0% 24.5% 27.9%

Total notinterested

77.6% 75.2% 71.0%

Public Transportation’s Effect on Air Quality

2001 2002Very positive 23.3% 24.2%Somewhat positive 52.5% 43.0%No effect 6.8% 8.6%Somewhat negative 8.4% 11.9%Very negative 5.1% 5.8%Other/DK 3.8% 6.5%

Total Positive 75.8% 67.2%Total Negative 13.5% 17.7%