STUDY TYPE

Adhoc

Geography

Sample Size

Target Group

Australia

400 Potential SUV purchasers

in the next 12 months

Survey on SUV owners & purchasers

What was the research problem?Sports utility vehicle market (SUV) is one of the most rapidly growing markets in automobile sector today. With a growing demand to provide the best of experiences in terms of comfort and technology, a leading SUV manufacturer reached out to us to determine the potential buyer’s preference of SUV’s across Australia. Requirement also specified the standard quota such as – brands, regions, models, etc.

How did Borderless Access solve the problem?With access to over 69,000 respondents in Australia, borderless access advocated a choice- based conjoint study where we started targeting owners amongst general population. We sampled at a higher rate utilizing our panel counts and monitored progress at regular interval. Based on the outcomes, we sampled accordingly. To on-board the respondents with the surveys, we sent out regular invite texts and pre-screeners.

We were successfully able to monitor and identify key areas of buyers’ interests using our targeted surveys.

Outcome:We uncovered some of the most intriguing insights which could potentially increase the SUV sales of the manufacturer. The results justified the client’s requirements to ensure consumer demand and the perspective for new auto-selling model remain vigorous.

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