SURVEY ON RETAILERS

James Thomas

more outlet , Kayamkulam

Themes of survey: Team pricing

Loss Leader pricing

Bundling

Cash discount

Volume discount

Product Categories: Groceries

Beverages

Snacks

Baby Products

Groceries Team pricingManagement team fixes a uniform price

for all grocery items through all more outlets over kerala.

Drumstick Rs.30 / kg

Capsicum Rs.78 / kg

Loss leadership pricing There is no loss leadership followed

BundlingThere is no bundling packages for

groceries .

 

Cash discount Special cash discounts are provided on

Tuesdays and Saturdays and seasonal discount offer are also available upto rs.15 / kg.

Volume discount No special volume discounts for

groceries.

Beverages

Team pricingManagement team fixes a uniform price

for all beverage items by more through all more outlets over kerala.

Feasters fruit squash Rs.99

Feasters flavour powder Rs82 / .5 kg

.Loss leadership pricingThere is no loss leadership followed .BundlingThere is no bundling packages for

beverages. Cash discount

Tropicana mixed fruit juice

25 22(discount price)

Juice lekhi 50 35(discount price)

Volume discount

Cococola 2ltr bottle 2 qty 98(discount price)

Snacks Team pricingManagement team fixes a uniform price

for all snacks items by more through all more outlets over kerala

Feasters chinese balls Rs.30Feasters hot and sour noodles Rs32

Loss leadership pricingThere is no loss leadership followed. .BundlingThere is no bundling packages for

beverages. Cash discount

Feasters biscuits Rs.36 Rs.32(discount price)

Volume discount

Feasters chinese balls 2 qty Rs.55(discount price)

Baby Products Team pricingManagement team fixes a uniform price

for all baby items by more through all more outlets over kerala

More choice Rs.50

Loss leadership pricingThere is no loss leadership followed

.Bundling Johnson n johnson Rs.500

Baby powder

Towel

Baby lotion

Baby cream n soap

Cash discount

Volume discount No special volume discounts for baby

products.

Pampers diaper medium

Rs.275 Rs.273(discount price)