Survey on international whiskey consumption
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Survey on International Whiskey Consumption Study type Geography Sample Size Target Group Tracker Brazil 100 completes per wave General population from small cities
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Transcript of Survey on international whiskey consumption
Survey on International Whiskey Consumption
Study type
Geography
Sample Size Target Group
Tracker Brazil
100 completes per wave General population from small cities
What was the research problem?
A leading beverage company wanted to target respondents from smaller cities like – Recife, Porto, Alegre, Fortaleza, Salvador, Brasilia, Goiana who consumed whiskey in the last 1 month.
How did Borderless Access solve the problem?
Special recruitment approach was used, as the client required respondents from smaller cities, this was done to ensure an even-split by cities as per clients’ requirements
Incentives were increased to Boost the response rate
Achieved the required completes as per the stipulated timeline with desired quota splits
What were the challenges?
The responses from smaller cities are usually low and the IR dropped from 17 to 8 percent while in the field
The client required an even split by cities and there was no scope of quota relaxation
Outcome
The requested completes were delivered within the stipulated timeline. Additional waves of this tracking study were proposed.
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