Survey on frequent travelers
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Survey on Frequent Travelers sample only India, China & Brazil 1200 completes per market Business or leisure travellers who have travelled at least 3 times by air within last 12 months Study type Geography Sample Size Target Group
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Transcript of Survey on frequent travelers
Survey on Frequent Travelers
sample only India, China & Brazil 1200 completes per market
Business or leisure travellers who have
travelled at least 3 times by air within
last 12 months
Study type Geography Sample Size Target Group
What was the research problem?A Leading airline company wanted to unravel the travel trends of consumers who have frequented the same airline for at least 3 times in a year. The objective of the client was to understand the perspectives of regular users and improve the infrastructure and its offerings for the customers.
What were the challenges?As the requirements were very specific, splitting the audience by the type of travel- international or domestic and the purpose of travel – leisure or business was a daunting task.
Borderless Access carried out extensive research on this topic by synthesizing information from our robust panel. Through our profilers, we split panelists into ‘Travel’ category. This panel gave us over 50% of completes. For the remaining quota, we targeted respondents (Senior Executives) from the B2B panel, who are likely to travel internationally for business.
How did Borderless Access solve the problem?
‘Travel’ category.Senior Executives
With an undisputed access to a large community of respondents, we were able to segment and target surveys resulting in quality delivery of results with full completes. Our comprehensive strategy to process client requirements gave us a positive feedback from the client.
OutcomeWith an undisputed access to a large community of respondents, we were able to segment and target surveys resulting in quality delivery of results with full completes. Our comprehensive strategy to process client requirements gave us a positive feedback from the client.
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