Survey Monkey Response Analysis

8/12/2019 Survey Monkey Response Analysis

1/9

Survey Monkey response analysis


2/9

Questions asked in survey:


3/9

100% of the respondents said that they enjoyed the video and they would

watch it again. This implies that the video was engaging and helped to

promote the song/artist.

90% of people said that the video held their attention. This

suggests that our combination of storyline, camera work, editing

and mise en scene was effective in creating an emotionally

engaging and interesting piece.

The majority of my respondents were from the 18-24 age range. This is

generally the target audience for our music video. By receiving feedback from

this demographic we can see whether we have been successful in creating a

video that will appeal to people of this age. This will confirm whether we have

effectively understood the needs and wants of our target market or not.

55% of respondents were actually male. Our music video wasnt

particularly aimed at men due to the large focus on the romantic

story line and damsel in distress character type. However it will be

very interesting to see how they felt about the music video and

whether it appeals to both genders.


4/9

The respondents recognised

some of our key themes within

the video including love,

emotionally provoking imagery,

large use of outdoor space and

strong visuals. This shows thatwe have, to an extent, achieved

what we hoped. Several

mentioned that they liked the

colours throughout the video,

we intended to use lots of

natural, fresh organic colourings

for the outside scenes andwarm, cosy, rustic colourings for

the indoor scenes. The fact that

the audience picked this out as a

feature they liked shows that

using natural, bright and warm

colours is picked up on and

helps to make media products

visually pleasing. One

respondent commented on how

the choice of imagery was

relevant to the story and kept

within the theme. This shows

that we created a piece witheffective continuity.

One respondent commented on the song. This shows that our video

effectively promotes the track and compliments it well. This could

make the respondents want to find out more about the artist and

listen to other songs by them. This suggests that we were successful inselling the artist.


5/9

I asked this question to gain an

understanding of how the audience

viewed the female protagonist. This

would inform me whether our

intentions for her representation were

successful or not. In general the

responses all linked well with how we

wanted the protagonist to be

perceived. Many agreed that she was

a dreamy character which fits in with

our themes of love, romance and the

fairy tale like feel of the story line. The

innocence that we wanted to portray

was well received and recognised by

the audience. This shows that ourintentions for her costume, make up

and characterisation worked well in

correlation with the location, lighting

and track to suggest her innocence.

The fact respondents have described

her as lost, confused and intrigued

suggests how our incorporation of

arrows has helped to create the

feeling of a journey of self discovery

lead by her optimism and confusion.

Her confusion and the fact she is

intrigued suggests an adventurous and

hopeful nature which adds depth to

the story line.

The fact the respondents felt that our protagonist was positive, hopeful,

determined and optimistic shows how we have slightly challenged the

stereotype that women are completely reliant on men to be happy. The fact

that she goes out to find what will make her happy has been recognised by the

audience which suggests our intentions were successful in the sense of

representation of women.


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58% of the respondents said that the storyline

was their favourite feature of the music video.

This suggests that we were successful in creating

a strong narrative that was still engaging even

without the performance element that is

common to music videos. 42% recognised the

editing and location as an aspect they liked most.This implies that the location helped to create

visually pleasing imagery and strengthened the

story. 28% said they liked the camera work,

lighting and characters. All of these aspects

helped to make the piece engaging and

aesthetically pleasing for the audience. O%

recognised costume or props as an aspect that

they particularly liked. This is likely due to thefact the costumes werent anything special, they

were just normal, every day clothes. If I was to

change anything about the process I would have

taken more time over choosing costumes to

ensure that they complimented the other aspects

of the music video. However the normal day to

day clothes created a naturalistic interpretationof your average girl. There wasnt really any

obvious props used either, apart from the

belongings in the bedroom that again created a

naturalistic setting for the female protagonist.

However they werent particularly show

stopping, they were quite subtle and so Im not

surprised they weren't recognised as a favourite

aspect.


7/9

Several respondents agreed that

the camera work and editing was

good but rushed in places. I would

agree with this response as

looking back on the finished

product, some shots did look tooquick making it difficult to focus

on what is happening. Particularly

in the forest section. To improve

this we would elongate some

shots to ensure smooth

transitions between the footage.

The audience recognised the

different shot types and styles

which suggests that our piece

appeared dynamic and

interesting. One respondent said

they liked that the camera work

and editing was in directcorrelation with the storyline. This

suggests that our piece was quite

fluid in relation to continuity

between camera work/editing

and the story line helping them to

compliment each other.


8/9

Several agreed that the main

weakness of our music video was that

some shots were too rushed which

made the video appear jumpy. To

improve this we would elongate

shots, use slower fades to preventtransitions looking too rushed or

jumpy. I feel that some of the focus

pulls were lost in editing as to make

the footage in time with the music I

think some of these were cut of too

soon. Therefore some images would

have looked out of focus for no

reason. To improve on this we wouldensure that either focus pulls are

faster and smoother or are not cut too

short. I agree that the male characters

costume could be improved, if I was

to shoot the video again I would take

more consideration over his costume

to help create strongercharacterisation. This in turn may

have helped to distinguish the first

relationship more. In hind sight and

after analysing the feedback I feel

more footage should have been

included of the first relationship in the

form of a flashback. This would help

to make the relationship clearer.


9/9

Overall, from my audience feedback, I have learned that the editing and camera

work could be improved to make the video smoother and less jumpy. Elongating

shots and using slower transitions would help to prevent this in future. This way,the music video would be more aesthetically pleasing and easy to watch. My

audience feedback has informed me that our intentions of character

representation and story line were achieved and the audience enjoyed these

aspects. The feedback also shows that the location and lighting really

accentuated the story line and video making it more appealing and engaging. The

fact that our music video didnt feature a performance element didnt come up as

a problem which implies that our narrative was strong enough to carry the music

video through without featuring a performance.

Survey Monkey Response Analysis

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