Smartup summit, August 9th 2014, Suomenlinna

what we think offutures and smart tech

We asked you

1. What are the five most promising startups in the field of cutting consumer and resource use right now?

2. Organize following smartup categories from most promising to least promising- Collaborative consumption (Making better use of current resources e.g. ridesharing)- New distribution systems for ecological food, transportation and housing (Providing quicker market deployment for more ecological technologies, e.g. a web-shop for solar cells)- Radically more ecological consumer products in the fields of food, housing and transportation (EV-cars, plant based food, etc.) - Behavior change through information feedback (gamification, pricing, metering and so forth) - Services in the urban context (smart city applications, urban agriculture, online-o!ine-hybrid shops)

3. What are the key drivers of smartups for the next two years?

4. Considering smartups, what are the key technologies in the next five years?

5. What industries or markets are smartups likely to disrupt next?

6. What is the biggest barrier to deployment of energy smart technologies and applications

The most promising startups

Categories that are most interesting

We agree that collaborative consumption is something very interesting

Categories that are most interesting

As for distributional systems our views di"er the most.

WHich categories are we missing?- Ventures to provide an ecosystem, as e.g. finance.

- Identify the fastest growing consumer facing startups. Big funding rounds are a good indicator ;-)

- Tools for driving user adoption (could be covered by behavioral change category)

- Resiliency technologies (e.g., disaster preparedness/recovery, mesh/peer-to-peer networks)

- Green building Energy storage, Alternative fuel and energy sources

- Data/logistics - One of the most important things about Uber is how it can get enough data to make a marketplace where supply and demand are at an equilibrium.

Key drivers of smartups

Question:Which drivers are we missing here?Is this all?

industries to be disrupted

Housing

Use of housing

Electricity

Heating

Maintenance

Use of space

Consumer goods

Summer housesUse Purchase

Electricity

Building

Transport

Activities available

TravelsAt home Ingredients

Availability LogisticsDiet

Preparation

RestaurantsHolidays

Choosing housing

Size

Not to build Not to buildTo build

Location

Renovation

No carCar

ChildrenFreetimeCommuting

Transport

Consumption Food

RIDESHARING!SERVICES

SHARING!ECONOMY

Consumption

Form of heating

ECOEFFICIENT!TECHNOLOGIES!FOR!

SUSTAINABLE!HOUSING

COHOUSING!SERVICES

1:100

GAMIFICATION!OF!SUSTAINABLE!LIFESTYLES

A++SUSTAINABLE!LIFESTYLE!

CONSULTATION

NEW!DISTRIBUTION!CHANNELS

HD20 Mpix

Decision tree

Key technologies

Smart phones

sharing platforms

Big Data

Smart buildings

sensors

biggest Barriers

- Regulation and incumbent power are bundled.- Applying the lean startup process that develops products together with customers at fast iterations is key. - We need to focus as much on how demand is created, not only on how the supply of innovation is fostered. - Develop better programs to pilot new technologies that can lead to procurement by larger entities (utilities, gov'ts, etc)- Accelerate and test technologies in countries where they are open to a new market opportunity and share learning amongst others

Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki

kiitos.