Survey Gifing...1.How many people does your company employ? Percent Less than 10 10 to 49 50 to 99...
Transcript of Survey Gifing...1.How many people does your company employ? Percent Less than 10 10 to 49 50 to 99...
Co mplet io n Rat e: 100%
Complete 207
T o t als: 207
Response Counts
1. How many people does your company employ?
Per
cent
Less than 10 10 to 49 50 to 99 100 to 499 500 to 999 1,000 or more0
5
10
15
20
25
30
35
Gifing
Survey
Value Percent Responses
Less than 10 3.9% 8
10 to 49 9.2% 19
50 to 99 13.0% 27
100 to 499 32.9% 68
500 to 999 19.3% 40
1,000 or more 21.7% 45
T o t als: 207
2. Which of the following best describes the function of your team atwork? Select all that apply.
Per
cent
Digital marketing Traditionalmarketing
Internalcommunications
Public Relations Event Planning0
20
40
60
80
100
Gifing
Value Percent Responses
Digital marketing 100.0% 207
Traditional marketing 44.0% 91
Internal communications 41.5% 86
Public Relations 38.6% 80
Event Planning 36.7% 76
3. Which of the following do you use as part of your clients' marketingstrategy? Select all that apply.
Per
cent
Facebook ads Google ads Print media Live events GIFs Chatbots0
20
40
60
80
100
Gifing
Value Percent Responses
Facebook ads 80.7% 167
Google ads 80.2% 166
Print media 69.6% 144
Live events 58.9% 122
GIFs 32.4% 67
Chatbots 28.0% 58
4. Would you consider using GIFs as part of your clients' marketing strategy?
100% Yes100% Yes
Value Percent Responses
Yes 100.0% 140
T o t als: 140
5. Which channels are you using to publish GIFs? Select all that apply.
Gifing
Per
cent
Social medias Advertising E-mailing Blog/WebSite MessengerFacebook
Other (pleasespecify)
0
20
40
60
80
100
Value Percent Responses
Social medias 89.6% 60
Advertising 71.6% 48
E-mailing 68.7% 46
Blog/WebSite 64.2% 43
Messenger Facebook 56.7% 38
Other (please specify) 1.5% 1
6. What do you think about this GIF concept?
Gifing
53% Amazing! I want to be acustomer right now.53% Amazing! I want to be acustomer right now.
41% I like it. I would certainly bea customer.41% I like it. I would certainly bea customer.
6% I will not be a customer.6% I will not be a customer.
Value Percent Responses
Amazing! I want to be a customer right now. 52.7% 109
I like it. I would certainly be a customer. 41.1% 85
I will not be a customer. 6.3% 13
T o t als: 207
7. Why wouldn't you be a customer?Gifing
gifsor
professionalresonateworkad
associate
attraction
brands
business cheesy
child
commoncompany
connectioncontents
createculturecurry
custom
delivering
demographic display drake
emotional
8. What do you think about this stock video concept?
38% Amazing! I want to be acustomer right now.38% Amazing! I want to be acustomer right now.
52% I like it. I would certainly bea customer.52% I like it. I would certainly bea customer.
10% I will not be a customer.10% I will not be a customer.
Gifing
Value Percent Responses
Amazing! I want to be a customer right now. 37.7% 78
I like it. I would certainly be a customer. 52.2% 108
I will not be a customer. 10.1% 21
T o t als: 207
9. Why wouldn't you be a customer?
videosfit
cheesy market
professional
weird
actedacting
actual aggressive audience
background
cigar
cigarsclientele
clips
closer create
cringed
cringey custom
demographicdumb
edit
embarrassing
10. Do you prefer GIFs or videos for your marketing needs?Gifing
67% GIFs67% GIFs
33% Videos33% Videos
Value Percent Responses
GIFs 66.7% 138
Videos 33.3% 69
T o t als: 207
11. What format do you prefer in marketing strategies?Gifing
45% Story45% Story
24% Square24% Square
30% Landscape30% Landscape
Value Percent Responses
Story 45.4% 94
Square 24.2% 50
Landscape 30.4% 63
T o t als: 207
12. All of our GIFs and videos would be available for download in high-definit ion. Isit important for you to be able to download GIFs and videos in lower quality, readyto post on social networks?Gifin
g
73% Yes73% Yes
28% No28% No
Value Percent Responses
Yes 72.5% 150
No 27.5% 57
T o t als: 207
13. If you visit our new platform today, what kind of GIFs and videos would you belooking for? Gifin
g
funnygifs
videosrelated
or
good
gif people
video
comedy
health
healthcare attention
brand
high
platform
product
professional
reaction
story
amazing
customers exciting
familyfun
14. How much would you be willing to pay for a GIF?
Per
cent
Less than $10 $10 to $24 $25 to $49 $50 to $100 More than $1000
5
10
15
20
25
30
Gifing
Value Percent Responses
Less than $10 29.0% 60
$10 to $24 28.0% 58
$25 to $49 24.6% 51
$50 to $100 12.1% 25
More than $100 6.3% 13
T o t als: 207
15. How much would you be willing to pay for a video?
Per
cent
Less than $10 $10 to $24 $25 to $49 $50 to $100 More than $1000
5
10
15
20
25
30
Gifing
Value Percent Responses
Less than $10 20.3% 42
$10 to $24 22.7% 47
$25 to $49 26.1% 54
$50 to $100 19.8% 41
More than $100 11.1% 23
T o t als: 207
16. How would you prefer to pay for access to our platform?
68% Monthly subscription68% Monthly subscription
32% Purchase credit packs32% Purchase credit packs
Value Percent Responses
Monthly subscription 68.1% 141
Purchase credit packs 31.9% 66
T o t als: 207
Gifing
17. How much would you be willing to pay for a monthly subscription to thisplatform? To find the GIFs and videos you need?
Per
cent
Less than $50 permonth
$50-$150 permonth
$151 to $300 permonth
$301 to $500 permonth
More than $500per month
0
5
10
15
20
25
30
35
Value Percent Responses
Less than $50 per month 23.4% 33
$50-$150 per month 34.8% 49
$151 to $300 per month 29.8% 42
$301 to $500 per month 7.1% 10
More than $500 per month 5.0% 7
T o t als: 141
18. Our stock platform will launch in January 2020. Would you like to be notified?
Gifing
68% Yes68% Yes
32% No32% No
Value Percent Responses
Yes 67.6% 140
No 32.4% 67
T o t als: 207
Gifing