Surfing on the Innovation hype curve: Time to explore ... · IoT in agriculture –real world...
Transcript of Surfing on the Innovation hype curve: Time to explore ... · IoT in agriculture –real world...
Surfing on the Innovation hype curve:
Time to explore business models for agtechon the innovation trigger
Grigoris Chatzikostas
Head of Business Development Department
BioSense Institute
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Brussels, 11.05.2017.
2Agenda
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Next steps
Technologies in
focus - IoT
Technologies in
focus – Big Data
Technologies in
focus - BlockchainInnovation hype
curve
Trends/Investments
in AgriTech
BioSense Institute at
glance
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BioSense Institute at glance
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We cannot feed today’s world with yesterday’s agriculture!
In 1900 one farmer produced enough
food for 10 people. Today one farmer
feeds over 120 people.
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BioSense Vision – Agriculture of the Future
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Business development department
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Capacity Building
Strategic Planning
Deliverables preparation
Project Management
Contacts and partnerships
New project proposal
preparation
Business Development
BDD
Project implementation
Performance monitoring
Project administration
Call identification
Consortium establishment
Proposal writting process
Challenge indentification
Implementation schedule
Funding
Investment readiness program
Internal and external trainings
PA4ALL
Mentoring
Selection of start-ups
Initiatives, calls
Start-up mentoring
Technology watch
Ecosystem building
Project reporting
Consortia meetings
External / interal communication
Accelerator
34 projects with 40+M€
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H2020 KATANA
H2020 KATANA
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Selection and
funding scheme
Peer-2-peer evaluation
Reward crowdfunding
Equity crowdfunding
Technology
Marketplace for PA Services
IoT Platform for reaching consumers
Toolbox for the design of
functional foods
Supporting
services
Matchmaking facility
Training program
Lean start-up approach
H2020 KATANA – 1ST PHASE RESULTS
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40
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12 8 7 4 1 2 1 1 1 2 1 10
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30
40
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1 2 3 4 5 6 7 8 12 14 15 20 26 35
Tota
l nr.
of
team
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Nr of team mebers
NUMBER OF TEAM MEMBERS
Female; 38%Male;
62%
GENDER BALANCE
KATANA Consortium
countries69%
Non KATANA Consortium
countries31%
Applications from KATANA Consortium countries
H2020 KATANA – 1ST PHASE RESULTS
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15
18
45
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6
10
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3
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Distribution & retail
Food processing
Primary Production
Food quality analyses/food processing monitoring
Increasing farming efficiency
New ways of purchasing food
Novel food products
Personalised Nutrition and Health
Waste/bio-cascading and stream valorization
Shelf-life
Smart farming technologies
Fields of application of the selected projects
H2020 KATANA - NEXT PHASE
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Pitch Evaluation Bootcamp EvaluationFunding and
Services
2 minute
pitch as a
qualificati
on for next
round
Peer-2-Peer
evaluation,
without
external
evaluators
Mentoring;
Webinars;
Customer-focused
business modelling
training;
Matchmaking facility;
Consortium building
Reward
crowdfunding
KATANA additional
services:
Investment
readiness program;
5 webinars;
Export promotion
e-learning training
courses;
Equity
crowdfunding.
H2020 Smart-AKIS
Smart-AKIS
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Reports on needs of farmers from France, Germany, Greece, Netherlands, Serbia, Spain and UK.
Report on factors hindering the adoption of Smart Farming in Europe.
An inventory of directapplicable solutions from thelarge stock of researchresults and commercialapplications.
Smart Farming Technologies
Farmers community
Online Smart Community
Platform InventoryNetworking area
Innovation hubs7 hubs Transnational
workshops
https://smart-akis.com/SFCPPortal
Smart-AKIS – 1st year findings
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https://smart-akis.com/SFCPPortal
Platform indicators: search box
Ranking of TRL searched – TRL9
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Trends/Investments in AgriTech
What do newspapers say about agriculture?
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Investments in Agriculture (2016)
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Source: AgTech Investing Report – Year in review 2016, January 31, 2017
• Agtech investment dropped 30%in 2016 year-over-year afterexponential growth for threeconsecutive years, but remainsabove 2014 levels.
• The pullback in funding reflecteddeclines in bioenergy, dronetechnology and food deliveryinvestment.
• It follows a 10% decline across theglobal venture capital marketsafter record-breaking highs in2015 for both the global VCmarkets ($141bn) and the agtechsector.
Where are investors placing their bets?
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1. Big Data and analytics2. Food security and tracebility3. Biologics4. Optimization hardware5. Sensors and connectivity6. New-crop technology7. Autonomous equipment
Top priorities
Source: BCG-AgFunder survey, October 2016
Innovation hype curve
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Ryan Rakestraw, Venture Principal at Monsanto Growth Ventures, PrecisionAg Vision event, October 2016
Innovation hype curve
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Ryan Rakestraw, Venture Principal at Monsanto Growth Ventures, PrecisionAg Vision event, October 2016
Blockchain
IoT
Big Data
Blockchain in Agriculture
Blockchain – opportunities&challenges
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Outcomes from the Blockchain summit, 23rd of February
Opportunities in the field of:
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Securing and simplifying
commodity management
Simplify and de-risk
trade finance
Provenance
Challenges while addressing these opportunities
Ability to identify and verify not just people but also
other actors in the supply chain such as
machinery, trucks, and IoT devices.
New standards and governance models must
be developed
Adaptation of existing organizations, systems
and processes to the fundamentally different
market structures
Transparency overall will have an unknown impact
on market structures and behaviors
Blockchain – opportunities in agriculture (1/2)
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Supply chain intelligence needed!
Improved product tracking
• Product tracking
Retailers
Consumers
When everything claims to be handmade and eco, what can
we trust?
Blockchain – opportunities in agriculture (2/2)
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Fair pricing and decreased transaction fees
• Efficient financing
Minimizing Human Error
Better finance for the developing countries
Efficient farm management
• Smart farm contracts
• Data monitoring
• Land registry The village Kolionovo, Russia, has become the first in the world
to integrate Blockchain technology into its farming business and
agriculture management
Blockchain in agriculture – real world examples
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Core business: sensors development for monitoring of crop health and recording results in a blockchainFocused on: long-range wireless networkSlogan: Build the business, not the network!Business Model: Filament’s platform connect physical objects and existing networks into “wider networks and applications” – making smart farm technology into reliable infrastructure.
Blockchain in agriculture – real world examples
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Slogan: Look beyond the label! Know more, buy better!Business Model: Provenance provides buyers – in the format of a real-time data platform witha fully transparent record allowing the end user to see each step of the journey the product has taken: where it is, who has it, and for how long
Core business: Improvement of the traceability of food and providing concrete proof of its originFocused on: Public, secure and all-inclusive information from the food supply chain
Provenance is now experimenting with proving the supply chain of the tuna industry in Indonesia being
delivered to Japanese restaurants
Blockchain in agriculture – real world examples
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Core business: decentralized community-supported agriculture platform, using the blockchain to tokenize shares and encourage engagement in local food economies Focused on: creating new forms of community property ownership, collaborative labourrelationships, and locally oriented alternative economiesBusiness Model:
Big-data in agriculture
Business Model Investigation: Big-Data
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Big Data – opportunities in agriculture
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Development of new seed traits Precision Farming Food Tracking Effect on Supply Chains
Four main areas where big data can be used in the food chain
Big Data in agriculture – real world examples
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Core business: Digitalization of fields with automatic EFRs Focused on: Smart decision makingSlogan: Your data. Real-time. Anytime.Business Model:
Big Data in agriculture – real world examples
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Core business: independent and unbiased℠, farmer-to-farmer agronomic information network.The Network's mission is to improve the livelihood of farmers by making data useful andaccessibleFocused on: Smart decision makingSlogan: Conceived by Farmers, Built by Innovators, and Improved Together.Business Model: FBN utilizes data science and machine learning to provide members withunbiased and unprecedented insights about each of their fields, powered by billions of datapoints from the network. Standard plan for 1 year - $600
IoT in Agriculture
Source: Schmid Ag Technology
Market potential
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Source: Venture Scanner IoT Report Q1 2017, April 2017
IoT in agriculture – real world examples
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Core business: building devices and creating algorithms in the cloud that provide detection and prediction of real-world events that will enable the industrial internet of thingsFocused on: health tracking platform for dairy cowsSlogan: Intelligent Dairy FarmingBusiness Model: Pricing couldn’t be simpler, €7.5 /sensor / month (ex vat), no extra fees
Included in pricing:
•Ida Sensor
•Ida base station
•Upgrades always included
•Maintainance and support
•Damaged sensor replacement
IoT in agriculture – real world examples
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Core business: Maps generation for crop stress identification and digital elevation models of the field.Focused on: complete aerial analytics packageSlogan: Drone. Data. Decisions.Business Model: Pricing: $12.175 for complete package (3DR Drone, Sony R10C camera, gimbal, hard case, 3 batteries; 1 year Site Scan license; 1 year Success Services)
Coming next
H2020 IoF2020
IoF2020 – Open Call
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Winter 2018
When?
All legal persons
eligible for Horizon
2020 funding
Who?
∑ 6.000.000 €;
100.000 – 300.000
€ for beneficiaries
How much?
platform-based
evaluation system
(FRACTALS)
by a panel of
independent
experts
Selection?
Clear description of the
business challenge
Contributing to at least
one AgriFood challenge
Clear IoT challenge
Technology applied at
least at TRL 5
Target for TRL 7 or 8
End users as partner in
the proposal
Requirements?
H2020 DIATOMIC
DIATOMIC – Open Call
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Open call 1 – spring 2018
Open call 2 – winter 2018
When?
Technology
users/adopters and
technology providers in
microelectronics
Who?
∑ 3.000.000 €;
70.000 – 200.000 €
for beneficiaries
How much?
platform-based
evaluation system
by a panel of
independent
experts
Selection?
Clear description of the
business challenge
Business model needed
Field: Microelectronics
End users as partner in
the proposal
Requirements?
BioSense Accelerator
BioSense Accelerator
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Hosting
Corporate
Accelerator
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Speed
up
time
to
market
Expand
talent and
idea pool Grow
competiti
ve
advantage
Thank you for your kind attention!
Grigoris Chatzikostas
BioSense [email protected]
http://www.biosens.rs/46