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NEW PRODUCT

LAUNCH

GROUP 4

PRODUCT NAME: SUREFIT NUTRITION BAR

TAG LINE: Keeps you Surely fit

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Background

Current Scenario

India- Diabetes Capital

Fast paced lifestyles and eating habits

Indian Branded Snacking Segment worth Rs

3000 crore

The health snack segment is at 450 crore

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Place

(Distribution Channel)Manufacturer

Carriage & Forwarding

Wholesaler

Retailer

Customer

Consumer

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Promotion

Provide vending machines at school ,colleges,

shopping malls, multiplexes, stadium etc.

Tie ups with gyms like Gold Gym, Talwalkars, etc

Sponsorship at Common Wealth Games 2010

Typical Amul style Hoardings at public places

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MARKET SEGMENTATION

Geographic variablesGeographic variables 1.1. Metropolitan Cities, major cities of theMetropolitan Cities, major cities of thestates, and towns.states, and towns.

Demographic variablesDemographic variables 1.1. Gender: Both Male and FemaleGender: Both Male and Female

2.2. Income: Middle & High class consumerIncome: Middle & High class consumer

3.3. Occupation: working professionalOccupation: working professional

Psychographic variablesPsychographic variables 1.1. Personality : Adventurous, sportyPersonality : Adventurous, sporty

2.2. Lifestyle : Spends money on buyingLifestyle : Spends money on buying

health conscious foodhealth conscious food

3.3. Attitude: Health consciousAttitude: Health conscious

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Armed Forces (workout)Diabetics and Calorie

conscious (Sugar Free)

Young Working

Professionals

Experimental and more

buying power (regular)

WE ARE TARGETING

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POSITIONING

The Healthy Chocolate

Regular: For Executives, a Handy healthy chocolate (meal substitute

while running between meetings)

Workout: For Armed Forces, a High nutrition food acting as instant

source of energy

Diet: Low calorie

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DIFFERENTIATION

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DIFFERENTIATION

Distinguish product offerings

Taste

healthy chocolate snack Price

penetrative prices

Utility serves one & all

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Caloriecontent

Sure fit

calories 400

carbohydrate 87

protein 4.5

fat 4.5

fiber 0.0

Cadburys dairy milk

calories 525cals

carbohydrate 57g

protein 7.5g

fat 29.8g

fiber 0.7g

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Caloriecontent

Sure fit

calories 400

carbohydrate 87

protein 4.5

fat 4.5

fiber 0.0

Nestle kit kat

calories 507 cals

carbohydrate 62g

protein 5.9g

fat 26.1g

fiber 0.0g

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Caloriecontent

Sure fit

calorie 400 cals

carbohydrate 87g

protein 4.5g

fat 4.5g

fiber 00g

Lays classic potato chips

calorie 150

carbohydrate 10

protein 10

fat 10

fiber 0.0

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