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    APROJECT REPORT

    ON

    JHONSON & JHONSON

    SUBMITTED BY:

    SURAJ KUMAR

    Rita Dangre

    (Faculty of IIMP)

    Masters in Marketing Management

    INDIRA INSTITUTE OF MANAGEMENT, PUNE

    (2011-2013)

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    CONTENTS

    Chapter No. Title Page No.

    1 Introduction

    2 Corporate office

    3 Sector Analysis

    4 Sales turnover

    5 Market capitalization

    6 Product profile

    7 Businessstrategy

    8 Growth path

    9 SWOT analysis

    10 CSR

    11 Innovation

    12 News

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    INTRODUCTION

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    Company profile

    .

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    Global Presence

    200+ Operating Companies

    57 Countries Around the World

    175+ Countries Product Sales

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    Johnson & Johnson

    is managed for long-termsuccess and stability

    sales up 6.7% to $50.5 billion

    earnings up 22.4% to $ 10.4 billion

    2005 Financial Results:

    investment in R&D reached $6.3 billion

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    JHONSON &JHONSON

    Type Private (BSE & NSE)

    Founded in 1886 , Edward Mead Johnson,

    Headquarters New Brunswick, New Jersey

    Key people Robert Wood Johnson I

    Products HEALTH PRODUCT

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    ABOUT COMPANY

    Our CompanyCaring for the world, one person at a time... inspires and unites the people ofJohnson & Johnson. We embrace research and science - bringing innovative ideas,products and services to advance the health and well-being of people. Employees

    of theJohnson & Johnson Family of Companies work with partners in health careto touch the lives of over a billion people every day, throughout the world.

    Our Family of Companies comprises: The worlds sixth-largest consumer health company The worlds largest and most diverse medical devices and diagnostics company The worlds fifth-largest biologics company And the worlds eighth-largest pharmaceuticals company

    We have more than 250 operating companies in 60 countries employingapproximately 118,000 people. Our worldwide headquarters is in New Brunswick,

    New Jersey, USA.

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    Our Credo ValuesThe values that guide our decision making are spelled out in Our Credo. Put

    simply, Our Credo challenges us to put the needs and well-being of the people weservefirst.

    Robert Wood Johnson, former chairman from 1932 to 1963 and a member of theCompanys founding family, crafted Our Credo himself in 1943, just before

    Johnson & Johnson became a publicly traded company. This was long beforeanyone ever heard the term corporate social responsibility. Our Credo is more

    than just a moral compass. We believe its a recipe for business success. The factthat Johnson & Johnson is one of only a handful of companies that have flourished

    through more than a century of change is proof of that.

    View the video to learn more about Our Credo and how it lives in theJohnson & Johnson Family of Companies today. Explore its history on our blog,

    Kilmer House, named for Dr. Frederick Barnett Kilmer, the first scientific directorof Johnson & Johnson.

    Our Management ApproachJohnson & Johnson is a company of enduring strength. Weve been privileged to

    play a role in helping millions of people the world over be well and stay wellthrough more than a century of change. As the science of human health and well-being has grown, weve been able to grow along with it. Even more important,weve helped shape and define what health and well-being means in every day

    lives. Our products, services, ideas and giving now touch the lives of at least one

    billion people everyday.

    We credit our strength and endurance to a consistent approach to managing ourbusiness, and to the character of our people. We are guided in everything we do byOur Credo, a management document authored more than 60 years ago by Robert

    Wood Johnson, former chairman from 1932 to 1963, and by four strategic

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    principles.

    The Promise of Health Care

    As a member of the global health care community, we have a responsibility to

    advance quality health care and work with others to help shape effective health

    care systems. We believe the best systems put the needs of individuals first, offer

    access to health care coverage, and provide support to help people remain healthy,get early diagnoses and receive quality care when needed.

    Issues Affecting Health Care SystemsNo two countries have the same health care systems, and local customs and

    cultural values often play a role in how different health systems balance the

    demands of providing care with those of cost, access, choice, quality and medical

    advances. Learn more about some of the challenging issues facing health care

    systems around the world

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    Product Quality & Safety

    The quality and safety of our companies products is our top priority. Quality and

    safety policies drive every step of product design, manufacturing and marketing

    across our businesses. Our commitment to safety continues after products reach the

    marketplace.

    QualityOur quality systems aim to ensure our products perform the way they are supposed

    to and meet all regulatory requirements.

    Ingredient and Product SafetyProduct quality and safety start with the design of our products to ensure they

    match requirements. Materials and ingredients are checked against requirements toensure purity, safety and efficacy. Finished products also undergo thorough safety

    assessments.

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    Standards for Responsible External

    Manufacturing

    Beyond our companies own manufacturing, we also rely on other firms to produce

    finished goods and ingredients. The Johnson & Johnson Standards for Responsible

    External Manufacturing help us select partners who operate in a manner consistent

    with our values, and they help our manufacturing partners understand our

    expectations.

    Safety of Products in theMarketplaceOur companies ensure that products are used appropriately by monitoring safety

    information and identifying potential safety issues. We also work to educate health

    care professionals on the appropriate use of prescription medicines and medical

    devices, and help people understand how to use health care products wisely.

    Environmental Safety

    We are committed to environmentally responsible operations and work withregulatory authorities around the world to ensure that the environment is protected.

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    Consumer Health Care

    Each day, millions of people of all ages in homes around the world use productsfrom one or more of our consumer health care companies. These products keepbabies clean and comfortable, hold allergy symptoms in check, help heal wounds,reduce fevers, relieve muscle pain, prevent sunburn, and tame the urge to smoke.

    Each one of our consumer health businesses embraces cutting-edge science to

    create products that are doctor-recommended, helping you and your family to bewell and stay well. As a result, our consumer companies produce many of theworlds most trusted brands.

    Our consumer companies are organized into seven major business franchises.

    Baby CareA leader in baby skin and hair care with products trusted by moms and hospitalsfor more than 115 years. Along with a growing line of family skin care products,

    this business unit includes the JOHNSON'S brand with products sold in morethan 100 countries around the world.

    Skin & Hair Care

    Specializing in bringing science to the art of beauty via innovative technologiesacross a spectrum of consumer and professional needs with science-basedplatforms that include clearskin, anti-aging, skin of color and sun care.

    Topical Health Care

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    Offering superior, scientifically proven products from beloved brands in wound

    care, itch relief, pain relief and germ protection to heal, relieve, and protect soindividuals and families can keep doing the things they love.

    Oral Health Care

    Offering oral health products that help you clean 100 percent of your mouththrough a brush-floss-rinse regimen as well as whitening products that deliver abrighter, more beautiful smile.

    Womens Health

    Innovative women's health brands that address the personal health and femininehygiene needs of our consumers.

    Over-The-CounterMedicines

    Marketing a broad range of well-known andtrusted over-the-counterproductsaround the globe, including pain relievers, allergy medicines, anti-diarrhealmedicines, antacids, nasal decongestants, as well as medicines for coughs andcolds.

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    Nutritionals

    Marketing innovative nutritional products such as sweeteners, milk supplementsand dietary supplements around the world while giving people the ability toactively manage their own health.

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    Market CapitalizationWere proud to be recognized by important organizations and publications for themany ways we have embraced diversity as a part of the cultures of our Family ofCompanies. This recognition includes:e United Nations awarded Johnson & Johnson the 2011 Humanitarian of the Yearard for our leading role in its Healthy Mother, Healthy Child initiative.

    hnson & Johnson continues to be a member company of the FTSE4Good Index,e responsible investment index calculated by global index provider FTSE Group.hnson & Johnson was ranked #2 byDiversityInc magazine on its

    010DiversityIncTop 50 Companies for Diversity list.orking Mothermagazine has named Johnson & Johnson one of the Top 100mpanies for Working Mothers every year since the list was initiated 25 years

    o.rrons magazine, in 2010, ranked Johnson & Johnson #2 in the World's Mostspected Companies list, a survey of top investors to rank the world's largestmpanies on strength of management, business strategy, ethical business practices,mpetitive edge, shareholder orientation, and consistent revenue/profit growth andne of the Best Places to Work by the Human Rights Campaign.

    hnson & Johnson was ranked #3 on the Global 100 list and #4 among Americas0 largest corporations on Newsweeks 2010 published environmental rankings.Leaders throughout the Johnson & Johnson Family of Companies have also beenrecognized through the years for their contributions and initiative in the area ofdiversity and inclusion.

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    Recent Products

    Whether it's analgesics or baby care, endoscopic surgery or interventionalcardiology, oral care or wound care, the Johnson & Johnson Family of Companiesmake products that help people live healthier lives.

    Below is a select list of some of our products introduced in the past 12 to 18months.

    Consumer Products

    AVEENO AGELESS VITALITY ElasticityRecharging System Day SPF 30

    Clinically proven to improve skins vitality in four weeks with increased firmness,smoother skin texture, reduced appearance of wrinkles or diminished look of agespots.

    AVEENO NOURISH+ Hair Care Collection

    ACTIVE NATURALS Wheat Complex formulas are proven to target and fortifytheweakest parts of hair, restoring it in just 3 washes.

    AVEENO NOURISH+ STYLE Collection

    http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')http://wopen%28%27http//www.aveeno.com/hair-care/products')http://wopen%28%27http//www.aveeno.com/hair-care/styling')http://wopen%28%27http//www.aveeno.com/hair-care/styling')http://wopen%28%27http//www.aveeno.com/hair-care/products')http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')http://wopen%28%27http//www.aveeno.com/facialcare/vitality%20')
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    The AVEENO NOURISH+ STYLE Collection, formulated with ACTIVE

    NATURALS Wheat Complex, helps repair damage while controlling style forhealthy-looking, in-control hair with life.

    AVEENO POSITIVELY NOURISHINGSoothing 24-Hour Body Moisturizer

    Vanilla and Chamomile provide a sense of relaxation for your senses while theACTIVE NATURALS Nourishing Oatmeal formula is clinically shown to lock-in moisture all day long.

    AVEENO POSITIVELY NOURISHINGHydrating Body Wash

    Natural fig and shea butter coat the skin to offer moisturizing and cleansingbenefits while delightfully engaging the senses.

    JOHNSONS NATURAL Baby Lotion

    Combines 99% naturally derived ingredients and over 100 years of trusted baby care knowledge to gently moisturize delicateskin to pure baby softness. Simply made with ourALLERFREE fragrance to

    meet our BEST FOR BABY NATURALS Standard,JOHNSON'S

    NATURAL Baby Lotion moisturizes for 24 hours, to leave skin feeling soft allday.

    http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing%20')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing%20')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing%20')http://wopen%28%27http//www.aveeno.com/skincare/products/positively-nourishing%20')
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    JOHNSONS NATURAL Baby Shampoo

    Combines 98% naturally derived ingredients and over 100 years of trusted babycare knowledge to gently cleanse hair to leave it smelling fresh and feeling soft.Simply made to our BEST FOR BABY NATURALS Standard, this NO MORETEARS formula baby shampoo is as gentle to the eyes as pure water andcontains our ALLERFREE fragrance.

    JOHNSONS NATURAL HEAD-TO-TOEFoaming Baby Wash

    Combines 98% naturally derived ingredients and over 100 years of trusted babycare knowledge to gently cleanse delicate skin and hair to pure baby softness.Simply made to our BEST FOR BABY NATURALS Standard, this NO MORETEARS formula baby wash is as gentle to the eyes as pure water and containsour ALLERFREE fragrance.

    http://wopen%28%27http//www.johnsonsbaby.com/naturals%20')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals')http://wopen%28%27http//www.johnsonsbaby.com/naturals%20')
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    1886 to 1910

    1886

    Three brothers, Robert Wood Johnson, James Wood Johnson and Edward MeadJohnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S.

    1917 to 1943

    1921

    BAND-AID Brand Adhesive Bandages, invented by employee Earle Dickson in1920, go on the market. They are the first commercial dressings for small woundsthat consumers can apply themselves.

    1954 to 1980

    1954

    JOHNSON'S Baby Shampoo with NO MORE TEARS formula enters themarket as the first mild and soap-free shampoo designed to be gentle enough toclean babies' hair but not irritate their eyes.

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    1985 to 2011

    Johnson & Johnson is a founding partner in Safe Kids Worldwide, the first nationaland then global campaign to reduce accidental childhood injury. By 2008, thecampaign helps reduce the death rate for unintentional injury in children ages 14and under in the U.S. by 45 percent.

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    Programs & Activities

    Throughout our companies, a wealth of programs and activities support our beliefthat a diverse, inclusive culture is essential to business success. Following is asampling of these activities.

    Affinity GroupsAffinity groups are voluntary, employee-driven groups that typically focus on a

    shared interest. These groups provide support and networking opportunities suchas mentoring, community outreach, career development and cultural awarenessactivities.

    Mentoring ProgramsMany Johnson & Johnson companies offer formal or informal mentoring programsto expand opportunities and support development of a diverse workforce. Anumber of our affinity groups offer programs that match up new members of ourwork community with experienced leaders who serve as mentors.

    Diversity UniversityRecognizing that education is essential for obtaining the benefits of diversity, wehave established the Johnson & Johnson Diversity University. Diversity Universityis a dynamic online resource designed to help employees understand and valuedifferences and the benefits of working collaboratively to meet our Credocommitments and business goals.

    Office of Diversity & InclusionOur Office of Diversity & Inclusion was established to foster recognition of our

    unique backgrounds, talents and abilities as an important competitive advantagewithin Johnson & Johnson companies. The leader of this office reports directly tothe CEO of Johnson & Johnson. The Office of Diversity & Inclusion helps developstrategies to achieve the global diversity vision, helps our operating companiesshare and leverage their best diversity practices, and reports to the Board ofDirectors and the Executive Committee on diversity within our companies.

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    Frequently Asked Questions

    Here are a few frequently asked questions about diversity.

    What is the Johnson & Johnson Global Diversity & Inclusion

    Vision?To maximize the global power of diversity and inclusion to drive superior businessresults and sustainable competitive advantage.

    How will the Johnson & Johnson companies achieve this vision?By developing skilled, high performance workforces that are reflective of thediverse global marketplace. By fostering inclusive cultures that embrace ourdifferences and drive innovation to accelerate growth. By working with businessleaders to identify and establish targeted market opportunities for consumers acrossdiverse demographic segments. By cultivating external relationships withprofessional, patient, and civic groups to support business priorities.

    Why is Johnson & Johnson focusing on diversity?Excellence in global diversity will ensure our ability to meet the demands of a

    changing world with a vision worthy of our Credo values and our commitment tobe the leader in health care across the globe. When we achieve our GlobalDiversity & Inclusion Vision, diversity becomes one of our most importantcompetitive advantages.

    Isnt diversity the same as the U.S. Equal Employment Opportunity

    and Affirmative Action efforts?While our U.S. Equal Opportunity and Affirmative Action Programs are related toand support our diversity initiative, the diversity focus is a global concept that

    helps make our work environments supportive of the success of all employees,creating environments that are attractive to diverse applicant pools. It makes us anemployer ofchoice. As we look outward, it ensures that we respect andunderstand our customers both here in the United States and throughout the world.

    Isnt diversity focused primarily on the U.S?Though the elements of diversity can vary, the challenges and opportunities arising

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    from differences among customers and employees present global issues. Eachcountry is experiencing demographic and societal trends that indicate the need forincreasing our diversity awareness and skills.

    How is global diversity defined at Johnson & Johnson?Across the Johnson & Johnson Family of Companies, global diversity is defined asa variety of similar and different characteristics among people including age,gender, race, religion, national origin, physical ability, sexual orientation, thinkingstyle, background and all other attributes that make each person unique.

    Do all differences matter? What if Im not in a diverse area?

    The relevance of differences varies depending on the context, situation and

    country. For example, individuals could be of the same ethnicity and gender, yet

    their education, age and family status may differ significantly. These dissimilarities

    may impact how the individuals relate to one another. Two very important

    principles of diversity are that we do not exclude people based on differences and

    that we do not allow differences to adversely impact our business decisions.

    How does the broad definition affect us as employees?

    The broad definition includes all of us. It recognizes that we all have differences

    and similarities. Some of those differences are obvious some not so obvious. Some

    hold more importance to us than others. The intent is to help us understand and

    remove barriers that any of us may face due to our differences, and to leverage the

    advantages our diversity offers.

    Is diversity a Program?

    No, diversity is not a program or series of events. Its an ongoing strategic process

    that supports the ethics and business objectives of Johnson & Johnson

    companies. It is essential for our continued success as an organization.

    Does your diversity initiative have the support from the top of the

    organization?

    It has support from our chairman and CEO, the Executive Committee, and senior

    leadership throughout the enterprise. In fact, our chairman has mandated

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    excellence in diversity, created a Global Office of Diversity and Inclusion, which

    reports directly into him, and has provided resources to ensure that the Office of

    Global Diversity and Inclusion achieves its vision.

    What is required of managers regarding diversity?

    Every manager is responsible for creating a workplace that is supportive of

    employees and allows them the opportunity to succeed to the full extent of their

    potential. Managers must educate themselves about diversity and combine that

    knowledge with good management practices to ensure excellence in recruiting,

    developing, promoting and retaining a diverse and inclusive workforce.

    What is expected of an associate?

    Every associate plays an important role in the success of diversity at the

    Johnson & Johnson companies. Our diverse workforces require that all employees

    help create an inclusive environment by demonstrating respect for one another,

    being sensitive to differences and valuing the contributions of our co-workers.

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    Medical Devices & Diagnostics

    The Johnson & Johnson Family of Companies comprises the worlds largest andmost diverse medical devices and diagnostics company.

    Advanced Sterilization ProductsAdvanced Sterilization Products is a leader in infection prevention and markets afull range of innovative sterilization, disinfection and hand hygiene products thatsafely and effectively meet the needs of healthcare providers and patientsworldwide.

    Animas CorporationAnimas Corporation is dedicated to making diabetes management easier throughproduct innovation, exceptional customer support and customized educationprograms. Our mission is to improve the lifestyle of our patients, reduce the long-term morbidity of the disease and lower health care costs.

    Cordis CorporationCordis Corporation is a worldwide leader in the development and manufacture ofinterventional vascular technology. Through the company's innovation, research

    and development, Cordis partners with physicians worldwide to treat millions ofpatients who suffer from vascular disease.

    DePuy, Inc.DePuy Inc. develops and markets products under the DePuyOrthopaedics, Inc.;DePuy Spine, Inc.; Codman &Shurtleff, Inc.; and DePuyMitek units.

    Ethicon, Inc.Ethicon has been a leader in surgical sutures (stitches) for more than 100 years.

    The company has expanded its expertise into wound management and women'shealth and urology. Four business units operate separately under the Ethiconumbrella and share the synergy of being not only part of Ethicon, but of Johnson &Johnson as well.

    Ethicon Endo-Surgery, Inc.Ethicon Endo-Surgery develops and markets advanced medical devices for

    http://www.sterrad.com/http://www.sterrad.com/http://www.animascorp.com/http://www.animascorp.com/http://www.cordis.com/http://www.cordis.com/http://www.depuy.com/http://www.depuy.com/http://www.ethicon.com/http://www.ethicon.com/http://www.ethiconendo.com/http://www.ethiconendo.com/http://www.ethiconendo.com/http://www.ethicon.com/http://www.depuy.com/http://www.cordis.com/http://www.animascorp.com/http://www.sterrad.com/
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    minimally invasive and open surgical procedures. It focuses on procedure-enablingdevices for the interventional diagnosis and treatment of conditions in general andbariatric surgery, as well as gastrointestinal health, gynecology and surgicaloncology.

    Johnson & Johnson Vision Care, Inc.Johnson & Johnson Vision Care, Inc., the worlds leading manufacturer ofdisposable contact lenses, is committed to transforming the world's vision. Sinceits inception, it has strived to increase awareness of the importance of vision andvision care and to provide the world's most exceptional vision correction options inthe contact lens field.

    LifeScan, Inc.LifeScan, Inc. is a leading maker of blood glucose monitoring systems for home

    and hospital use. The company is dedicated to improving the quality of life forpeople with diabetes through its OneTouch Products.

    Ortho-Clinical Diagnostics, Inc.Ortho-Clinical Diagnostics, Inc. is a leading provider of high-value diagnosticsolutions for the global health care community. Committed to developing the mostadvanced tests for early detection or diagnosis of disease, the company bringsproducts to market that provide timely information and help to facilitate bettermedical decisions.

    Virco BVBAAs a research-based biotechnology company, Virco applies advanced technologiesto improve the diagnosis and management of infectious diseases. A pioneer in thefield of HIV-1 drug resistance testing, Virco is dedicated to improve the quality oflife for patients.

    http://www.acuvue.com/http://www.acuvue.com/http://www.lifescan.com/http://www.lifescan.com/http://www.orthoclinical.com/http://www.orthoclinical.com/http://www.vircolab.com/http://www.vircolab.com/http://www.vircolab.com/http://www.orthoclinical.com/http://www.lifescan.com/http://www.acuvue.com/
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    Pharmaceuticals

    Our pharmaceuticals companies offer medicines that treat many of the world'smost serious and widespread diseases. In 2010, we invested $4.4 billion inpharmaceutical research and development for new medicines to treat these andmany other diseases. Its all part of our commitment to helping you and theones you love lead longer, healthier lives.

    The Pharmaceutical segment's broad portfolio focuses on unmet medical needsacross several therapeutic areas: oncology; infectious disease; immunology;neuroscience; cardiovascular and metabolism.

    It includes products in the anti-infective, antipsychotic, cardiovascular,contraceptive, dermatology, gastrointestinal, hematology, immunology,neurology, oncology, pain management, urology and virology fields

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    Perspectives on Medical Innovation

    Research advances have led to more accurate diagnoses, less invasive treatments,shorter hospital stays, fewer side effects and longer lives. But research anddevelopment is not enough to guarantee new and better therapies in the future. Toensure that research continues, investments are needed by both private and publicentities. It is critical that companies conducting medical research operate in anenvironment that encourages and rewards investments in progress that addressesunmet medical needs.

    Investing in Medical Progress

    New or improved treatments can help to improve and save lives. Continuinginvestments in research and development are essential if we want tomorrows careto be even better.

    The Value of Innovation in New Products Approaches for Accessing New Medical Advances

    The Environment for Medical Progress

    Medical progress also depends on policies that encourage research. Strongintellectual property and data protection laws, accurate ways to evaluate theeffectiveness of new treatments, robust and efficient regulatory and approvalprocesses, as well as adequate and fair reimbursement are all importantcomponents of an environment that encourages innovation.

    http://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/value-of-innovation-in-new-products.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/value-of-innovation-in-new-products.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/approaches-for-accessing-new-medical-advances.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/approaches-for-accessing-new-medical-advances.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/approaches-for-accessing-new-medical-advances.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/value-of-innovation-in-new-products.pdf
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    Wellness, Prevention & Health

    EducationThe promotion of healthy lifestyles and the prevention of disease through lifestylechanges holds great promise for improving the health of people today and in thefuture. Johnson & Johnson supports many efforts to promote health and wellnessand reduce preventable diseases.

    Preventing Disease, Managing IllnessComprehensive health care includes preventing disease as well as treating sicknessand managing chronic conditions through life. Programs that encourage preventionand disease management and those that provide effective incentives are vital topromoting good health.

    Prevention and Wellness Disease Management Role of Incentives and Rewards in Remaining Healthy

    Promoting Health Education

    An important part of getting and staying healthy is being able to understand andcommunicate with your doctor and engage in your health decisions. We work tohelp educate people about health care issues and how to use the resources andservices available to them.

    Health Care Information and Health Literacy Health Disparities

    http://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/prevention-and-wellness.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/prevention-and-wellness.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/disease-management.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/disease-management.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/role-of-incentives-rewards.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/role-of-incentives-rewards.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-care-information-and-health-literacy.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-care-information-and-health-literacy.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-disparities.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-disparities.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-disparities.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/health-care-information-and-health-literacy.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/role-of-incentives-rewards.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/disease-management.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/prevention-and-wellness.pdf
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    Employee Health & Wellness

    Johnson & Johnson began offering health & wellness programs more than 20 yearsago in the U.S. and is now expanding these efforts worldwide. Learn about ourcommitment to employee health and wellness programs.

    Protecting Our PeopleCareers

    Accountable Business PracticesTo help ensure that we conduct business according to the values embodied in OurCredo, we have policies that define what we expect of the people within theJohnson & Johnson Family of Companies throughout the world. We provide ouremployees with comprehensive systems that support ethical behavior andcompliance with laws and regulations.

    Our Business Conduct Policies

    Our policies give clear direction on how to act according to our business values, aswell as the laws and regulations where our companies operate around the world.Employees are required to follow the laws and regulations of the countries wherethey do business.

    Learn more:Our Credo ValuesCorporate Governance

    Policy on Business Conduct

    http://www.jnj.com/connect/caring/employee-healthhttp://www.jnj.com/connect/caring/employee-healthhttp://careers.jnj.com/careers/global/work_environment/index.htmhttp://careers.jnj.com/careers/global/work_environment/index.htmhttp://www.jnj.com/connect/about-jnj/jnj-credo/http://www.jnj.com/connect/about-jnj/jnj-credo/http://www.investor.jnj.com/governance/corporate-governance.cfmhttp://www.investor.jnj.com/governance/corporate-governance.cfmhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/policy-on-business-conduct.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/policy-on-business-conduct.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/policy-on-business-conduct.pdfhttp://www.investor.jnj.com/governance/corporate-governance.cfmhttp://www.jnj.com/connect/about-jnj/jnj-credo/http://careers.jnj.com/careers/global/work_environment/index.htmhttp://www.jnj.com/connect/caring/employee-health
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    U.S. Health Care Compliance

    Privacy and Confidentiality

    Our Credo

    Responsible Sales and Marketing

    Our policies for responsible selling, marketing and interacting with healthprofessionals require that our employees act according to the laws of the countries

    where we do business and comply with applicable industry codes of behavior.

    Transparency in Our Business

    Activities

    Our primary goal is to make life-changing, long-term differences in human healthand disease management through the products and services we provide. Thepatients and professionals who rely on our products place their trust in thereliability of our clinical research, the rigor of our scientific publications, theindependence of professional education we fund and the integrity of ourrelationships with health care professionals.

    Our companies work to prevent real or perceived conflicts of interest that mayarise from relationships between companies and health care professionals.

    Consistent with our ongoing commitment to ensure ethical and transparentinteractions with medical professionals, we regularly review and update ourpractices that guide interactions with health care professionals, institutions andother stakeholders in the health care system.

    http://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/the-right-course.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/the-right-course.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/privacy-and-confidentiality.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/privacy-and-confidentiality.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/company-pdf/our-credo.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/company-pdf/our-credo.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/company-pdf/our-credo.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/privacy-and-confidentiality.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/the-right-course.pdf
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    Funding to Health Care

    Professionals

    We believe in greater transparency regarding the relationships between health carecompanies and physicians. We are committed to begin voluntarily disclosingpayments made to physicians by its U.S. pharmaceutical and medical device anddiagnostics companies.

    Johnson & Johnson was one of the first large health care companies to support thePhysician Payments Sunshine Act, which was incorporated into the federal PatientProtection and Affordable Care Act of 2009. On June 30, 2010, our U.S.commericial pharmaceuticals companies began voluntarily disclosing paymentsmade to physicians during the first quarter of 2010. Under the Patient Protectionand Affordable Care Act, this type of disclosure is not required until 2013.

    Listed below are the links to these reports from the various Pharmaceutical andMedical Device & Diagnostics operating companies within the Johnson & JohnsonFamily of Companies.

    Pharmaceutical Companies

    Learn more

    Janssen Pharmaceuticals, Inc.

    Janssen Biotech, Inc.

    Janssen Therapeutics, Division of Janssen Products, LP

    Patriot Pharmaceuticals, LLC

    Medical Device & Diagnostics

    Learn more

    Animas Corporation

    http://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttps://www.hcctransparency.com/animashttps://www.hcctransparency.com/animashttps://www.hcctransparency.com/animashttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.janssentherapeutics.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparency
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    ASP

    Biosense Webster

    Codman

    Cordis

    DepuyMitek, Inc Depuy Spine, Inc

    Ethicon, Inc.

    Ethicon Endo-Surgery

    Johnson & Johnson Health Care Systems Inc.

    LifeScan

    Ortho Clinical Diagnostics

    Therakos

    Veridex, LLC

    The Vision Care Institute, LLC Vistakon

    Clinical Trial Registration and Results

    We post results of controlled clinical studies, regardless of their outcomes, online

    at ClinicalTrials.gov. Our researchers are committed to publishing results that arescientifically or medically important, including results that affect the registration orutilization of a Company product, as well as results from discontinued clinicalresearch.

    For more information:ClinicalTrials.gov

    Funding for Professional Education

    https://www.hcctransparency.com/asphttps://www.hcctransparency.com/asphttps://www.hcctransparency.com/bwihttps://www.hcctransparency.com/bwihttps://www.hcctransparency.com/codmanhttps://www.hcctransparency.com/codmanhttps://www.hcctransparency.com/cordishttps://www.hcctransparency.com/cordishttps://www.hcctransparency.com/mitekhttps://www.hcctransparency.com/mitekhttps://www.hcctransparency.com/sphttps://www.hcctransparency.com/sphttps://www.hcctransparency.com/ethiconhttps://www.hcctransparency.com/ethiconhttps://www.hcctransparency.com/endohttps://www.hcctransparency.com/endohttps://www.hcctransparency.com/jjhcshttps://www.hcctransparency.com/jjhcshttps://www.hcctransparency.com/lifescanhttps://www.hcctransparency.com/lifescanhttps://www.hcctransparency.com/ocdhttps://www.hcctransparency.com/ocdhttps://www.hcctransparency.com/therakoshttps://www.hcctransparency.com/therakoshttps://www.hcctransparency.com/veridexhttps://www.hcctransparency.com/veridexhttps://www.hcctransparency.com/vision_care_institutehttps://www.hcctransparency.com/vision_care_institutehttps://www.hcctransparency.com/Vistakonhttps://www.hcctransparency.com/Vistakonhttp://messege%28%27http//www.clinicaltrials.gov')http://messege%28%27http//www.clinicaltrials.gov')http://messege%28%27http//www.clinicaltrials.gov')https://www.hcctransparency.com/Vistakonhttps://www.hcctransparency.com/vision_care_institutehttps://www.hcctransparency.com/veridexhttps://www.hcctransparency.com/therakoshttps://www.hcctransparency.com/ocdhttps://www.hcctransparency.com/lifescanhttps://www.hcctransparency.com/jjhcshttps://www.hcctransparency.com/endohttps://www.hcctransparency.com/ethiconhttps://www.hcctransparency.com/sphttps://www.hcctransparency.com/mitekhttps://www.hcctransparency.com/cordishttps://www.hcctransparency.com/codmanhttps://www.hcctransparency.com/bwihttps://www.hcctransparency.com/asp
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    We recognize our responsibility to support health care professionals in their pursuitof current education so they may provide the best patient care possible. OurPharmaceutical and Medical Device & Diagnostics companies in the U.S. disclosethe nature and volume of grants they make for professional education.

    Listed below are the links to these reports from the various Pharmaceutical andMedical Device & Diagnostics operating companies within the Johnson & JohnsonFamily of Companies.

    Pharmaceutical Companies

    Learn more

    Janssen Pharmaceuticals, Inc.

    Janssen Biotech, Inc. Janssen Therapeutics, Division of Janssen Products, LP

    Patriot Pharmaceuticals, LLC

    Medical Device & Diagnostics

    Learn more

    Animas Corporation

    ASP

    Biosense Webster

    Codman

    Cordis

    DepuyMitek, Inc

    DePuyOrthopaedics, Inc.

    Depuy Spine, Inc Ethicon, Inc.

    Ethicon Endo-Surgery

    Johnson & Johnson Health Care Systems Inc.

    LifeScan

    Mentor Worldwide, LLC

    Ortho Clinical Diagnostics

    http://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.mddtransparency.com/animashttp://www.mddtransparency.com/animashttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/Biosense_Websterhttp://www.mddtransparency.com/Biosense_Websterhttps://www.mddtransparency.com/codmanhttps://www.mddtransparency.com/codmanhttp://www.mddtransparency.com/cordishttp://www.mddtransparency.com/cordishttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuyspinehttp://www.mddtransparency.com/depuyspinehttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/depuyspinehttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/cordishttps://www.mddtransparency.com/codmanhttp://www.mddtransparency.com/Biosense_Websterhttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/animashttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.janssentherapeutics.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparency
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    Therakos

    Veridex, LLC

    The Vision Care Institute, LLC

    Vistakon

    Support for Educational Programs and Materials

    Charitable Giving

    Pharmaceutical Companies

    Learn more

    Janssen Pharmaceuticals, Inc.

    Janssen Biotech, Inc.

    Janssen Therapeutics, Division of Janssen Products, LP

    Patriot Pharmaceuticals, LLC

    Medical Device & Diagnostics

    Learn more

    Animas Corporation ASP

    Biosense Webster

    Codman

    Cordis

    DepuyMitek, Inc

    DePuyOrthopaedics, Inc.

    http://www.mddtransparency.com/therakoshttp://www.mddtransparency.com/therakoshttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/educational-programs-and-material-support.pdfhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/educational-programs-and-material-support.pdfhttp://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.janssentherapeutics.com/transparencyhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.mddtransparency.com/animashttp://www.mddtransparency.com/animashttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/Biosense_Websterhttp://www.mddtransparency.com/Biosense_Websterhttps://www.mddtransparency.com/codmanhttps://www.mddtransparency.com/codmanhttp://www.mddtransparency.com/cordishttp://www.mddtransparency.com/cordishttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuyorthopaedicshttp://www.mddtransparency.com/depuy_mitekhttp://www.mddtransparency.com/cordishttps://www.mddtransparency.com/codmanhttp://www.mddtransparency.com/Biosense_Websterhttp://www.mddtransparency.com/asphttp://www.mddtransparency.com/animashttp://www.patriotpharmaceuticals.com/patriotpharmaceuticals/transparency.htmlhttp://www.janssentherapeutics.com/transparencyhttp://www.janssenbiotech.com/transparencyhttp://www.janssenpharmaceuticalsinc.com/transparencyhttp://www.jnj.com/wps/wcm/connect/JnJ.Com%20Development/development/pdf/views-positions-pdf/educational-programs-and-material-support.pdfhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/therakos
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    Depuy Spine, Inc

    Ethicon, Inc.

    Ethicon Endo-Surgery

    Johnson & Johnson Health Care Systems Inc.

    LifeScan Mentor Worldwide, LLC

    Ortho Clinical Diagnostics

    Therakos

    Veridex, LLC

    The Vision Care Institute, LLC

    Vistakon

    Sustainability Goals and Reporting

    Our long-term environmental goals serve as a roadmap for Johnson & Johnson tobecoming one of the most environmentally responsible companies in the world.We report our progress each year in a Sustainability Report that coversenvironmental goals, business and social performance and charitable programs.

    http://www.mddtransparency.com/depuyspinehttp://www.mddtransparency.com/depuyspinehttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/therakoshttp://www.mddtransparency.com/therakoshttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/vistakonhttp://www.mddtransparency.com/veridexhttp://www.mddtransparency.com/therakoshttp://www.mddtransparency.com/ocdhttp://www.mddtransparency.com/mentorhttp://www.mddtransparency.com/lifescanhttp://www.mddtransparency.com/jjhcshttp://www.mddtransparency.com/endohttp://www.mddtransparency.com/ethiconhttp://www.mddtransparency.com/depuyspine
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    reference1.www.google.com

    2.www.jhonson&jhonson.com

    3.www.ask.com

    4.www.guruji.com

    http://www.google.co.in/search?hl=en&sa=X&ei=rmcqT_mdOcb5rAeT65nXDA&ved=0CCIQBSgA&q=reference&spell=1&biw=1024&bih=573http://www.google.com/http://www.google.com/http://www.jhonson%26jhonson.com/http://www.jhonson%26jhonson.com/http://www.jhonson%26jhonson.com/http://www.jhonson%26jhonson.com/http://www.ask.com/http://www.ask.com/http://www.guruji.com/http://www.guruji.com/http://www.guruji.com/http://www.ask.com/http://www.jhonson%26jhonson.com/http://www.google.com/http://www.google.co.in/search?hl=en&sa=X&ei=rmcqT_mdOcb5rAeT65nXDA&ved=0CCIQBSgA&q=reference&spell=1&biw=1024&bih=573
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    THANK YOU