Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling
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Transcript of Supriya Uchil - Past the Initial Flywheel: What Companies Can Learn About Product Scaling
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Past The Initial FlywheelWhat companies can learn about product scaling?
Supriya Uchil
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Supriya UchilChief Product Officer
at Rentalcars.com since Oct 2016
ScotchChief Product Officer
at Uchil Household since March 2014
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Grew up in lovely India
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Arrived in the USA
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Worked for a number of startups in San Francisco
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Creating product at Amazon10 Years
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Start up years
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�Why Rentalcars.com?
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Which city should I pick?
Seattle Manchester
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• Third largest online retailer in the world (PCLN)
• Sister to Booking.com
• Product Centric Company - very open to change
• Truly global - 50K different locations, 900 suppliers in 163 countries
• 1500 employees across London, Manchester, Sofia, Barcelona, Fukuoka.
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Initial Flywheel
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Your effective flywheel
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REVE
NUE
Birth DeathTIME
Yourintendedpath
🍹🍻🍷Whyyoudrink!
Youractualpath
Your company’s growth
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Working super hard hoping for a different outcome
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Your Board of directorsYour Customers
Your partnerYour dog
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Are you exploring all opportunities?
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Do you know when to give up?
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Category expansion
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International expansion
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Strategy
• Wikipedia: a plan of action designed to achieve a long-term or overall aim
• Michael Porter: choosing a unique and valuable position rooted in systems of activities difficult to match (not operational efficiencies)
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Can you intent test your strategies?
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What does the horizon of success look like?
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Expand from 7 to 20-30 year horizon
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Are you creating a company or a legacy?
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Thank you for listening.Supriya Uchil - [email protected]
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Any questions?