ADELAIDE FOOTBALL CLUB

SUPPORTING CHILDREN

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About Us 4

Charter 5

Chairman’s Report 6

Board Members & Staff 7

Community Programs 8

2017 Charity Partners 10

Fundraising 12

Financial 16

CONTENT

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About us CharterTHE FOUNDATION SUPPORTS 6 KEY COMMUNITY PROJECTS:

SCHOOLS

40,000+ school children educated

1,650+ participants

800+participants across

4 targeted programs

11,500+ participants

200+ individual visits

$134,000+ distributed

MULTICULTURAL

INDIGENOUS

FEMALE ENGAGEMENT

CROWS CARE

CHARITY PARTNERS

THE CROWS CHILDREN’S FOUNDATION EXISTS TO SUPPORT CHILDREN IN OUR COMMUNITY THROUGH HEALTH, EDUCATION AND WELFARE PROGRAMS.“To ensure the future of our community, we must begin by investing in our most valuable assets today, our children,” – Crows CEO Andrew Fagan.

Since the Foundation was established in 2005, over $1.5M has been raised to support those less fortunate through a host of children’s charities.

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Chairman’s Report Board Members

This fantastic result brings the total amount that the Foundation has donated to children in need to $1,416,607.

2017 saw a further investment by the Foundation to support all Adelaide Football Club Community Programs.

It is our goal to be fully funding all community work by 2020.

Fundraising and sponsorship support has enabled the Foundation to make a significant contribution to the Community.

Fundraising success has continued with another successful Nepal Base Camp Expedition with special thanks to Macquarie Bank for their dollar matching, the 7th Redline Classic, George’s intimate dinner and now Crows Foundation Children’s Lottery and Gala Auction resulting in increased revenue.

Garry Winter CHAIRMAN

Bob Foord* DIRECTOR

Kate Thiele DIRECTOR

Katrina L Webb DIRECTOR

Kyle Hartigan DIRECTOR

Nigel Smart DIRECTOR

Matthew Clarke DIRECTOR

Thank you to DECD for their support of the Growing with Gratitude Program, NAVAL Group for providing seed funding to our Female Engagement Programs and the ongoing support of DPC of our Indigenous Programs.

I’d also like to thank our Board and the Adelaide Football Club Board for their ongoing support and faith in the continual evolution of the Foundation.

Thanks also to the players for their attitude and dedication to supporting children in need, via group fortnightly hospital visits, special visits of children to training sessions, private one on one moments etc – this support is priceless to families involved. In particular I would like to thank Kyle Hartigan who is the player representative on our board and leads from the front in garnering the support of the Crows players.

The Foundation has supported a range of children’s charities, sporting clubs, schools and individuals via the donations of signed merchandise, memorabilia and appearances, to help each organisation raise much need funds. This is in addition to the cash amounts donated by the Foundation and listed above.

We have proudly partnered this year with Kick Start for Kids and Canteen and have had a significant impact on their programs.

Garry Winter, Chairman

I AM VERY PLEASED TO REPORT THAT DURING 2017 THE FOUNDATION PROVIDED OVER $134,240 OF GRANTS TO CHILDREN IN NEED IN SOUTH AUSTRALIA AND BEYOND.

*Vale Bob Foord. Much loved Board Director Bob Foord passed away suddenly in December 2017. He was a greatly respected and generous South Australian who served on Boards in the sporting, tourism and not-for-profit sectors. Bob was a passionate Crows Supporter who made a significant contribution to the Club over a long period.

STAFFLouise McDonald – Crows Children’s Foundation ManagerJason Lehmann – Community Programs ManagerNigel Osborn – Community Programs Officer Brooke Jeffs – Community Programs Officer Brayden Kirk – Community Programs OfficerChelsea Randall – Community Programs Officer Female FootballBlayke Lane – Community Programs Trainee Riley Thorne – Community Programs Trainee Madison Hurley – Female Football TraineeAndrew McLeod – Indigenous ProgramsRachael McLeod – Indigenous ProgramsEddie Hocking – Indigenous ProgramsMark Mueller – Indigenous ProgramsCecile Saidi – Multicultural Liaison Officer

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COmmunity Programs

Crows in SchoolsGrowing With Gratitude aims to improve the mental health, thoughts and habits of Primary School children, developing an attitude of gratitude by promoting kindness, mindfulness and happiness by focusing the Growing with Gratitude ‘5 Habits of Happiness’. On average 1 in 4 people will experience anxiety in their lives and suicide is the leading cause of deat in 15 - 24 year olds in Australia. Positive psychology is longitudinally proven to reduce anxiety and building a child’s resilience and coping mechanisms will make a difference for years to come.

Nearly 400 South Australian schools have participated in the program since its inception.

In 2017 our achievements were:SCHOOLS: 141METROPOLITAN: 85COUNTRY: 56STUDENTS: 39.988 Thank you to DECD for their ongoing support. We value the opportunity to make a real difference in the community.

Australia Post AFL Community CampThe AFL Community Camp held in Port Augusta was a highlight of 2017. Port Augusta in SA’s Mid-North is in the heart of the Adelaide Football Club’s Next Generation Academy Zone with an abundance of talented youth and an incredibly valuable supporter base.

Players facilitated over 40 visits and clinics at schools stretching from Port Broughton, through Port Pirie, Port Augusta and right up to Hawker in the state’s Northern Flinders region. Players engaged with students at their schools, with most schools coordinating Q&A

sessions, classroom visits, autograph sessions and of course a kick and catch with the players. A total of 10,500 students got the opportunity to meet and mingle with their idols over the 2-day camp.

The Crows Players also conducted a super clinic at Port Augusta’s Central Oval, which saw over 400 students attend and participate in the fun-filled activities. The AFL Community Camp Dinner was also held at the Central Oval, which catered for over 300 guests and raised money for the Spencer Gulf Football League.

CBA Player AppearancesEach year, the Crows players complete 6 AFL game development appearances to promote and grow the game at a grassroots level. Each of the 8 SANFL Club Zones are supported with over 270 appearances taking place at 48 different venues across the year. Around 5,800 junior footballers were seen during the 2017 visits from different footy backgrounds including female football, junior football clubs, school football, Auskick and multicultural and indigenous teams.

IN 2017 65,000 children were engaged with the Adelaide Football Club through our Community Programs.

Multicultural Crowsin 2017, the AFC launched the Multicultural Focussed Footy Program in alignment with the Crows Next Generation Academy Zones (Glenelg, North Adelaide, Sturt and Central District). Over 1100 Year 6/7 students from 14 schools participated in the 4-week program, which teaches students the footy basics with a mix of classroom and outdoor activities.

Following the program, schools were encouraged to participate in the NGA Zone Carnivals, held in each of the Academy zones. 550 students participated across 5 carnivals, which included a trip down to Glenelg’s Country Zone in the state’s South-East. From each of the zone carnivals the winning school team earned the opportunity to compete in the AFC NGA State Championship, which was won by St Augustine’s Parish School from the Central District FC zone.

In 2018, the Foundation plans to vastly expand the it’s reach in to SA’s multicultural communities. The club has employed a Multicultural Liaison Officer to engage at a community level and build relationships with the many, growing cultural groups in South Australia.

Female EngagementIn 2017, following the excitement of the inaugural AFL Women’s competition, the Adelaide Crows community team is a proud to have supported female football at grass roots level reaching 11,481 female participants across 214 schools and through 15 female specific engagement events. Crows AFL players Chelsea Randall and Anne Hatchard work fulltime in the community team and have developed and delivered promotional female football clinics and six football carnivals for girls known as the Crows Cup, the concept behind these was to provide a fun and safe introduction to football and a positive experience with the Adelaide Football Club.

Indigenous ProgramsLed by Andrew and Rachael McLeod, in 2017 the McLeod Centre of Excellence delivered 4 programs in support of Indigenous Youth.

Ready Set Crow

The Ready Set Crow Program, supported by the Australian Government’s Remote School Attendance Strategy, provides boarding school opportunities to secondary students (7 communities) from the APY Lands and Far West Coast (2 communities).

The RSC Project, in partnership with Wiltja Residential, encourages students and their families to experience

short term stays in Adelaide, with transitional support and guidance provided by both the AFC and Wiltja teams. Students experience life in a metropolitan high school, at Wiltja Boarding, and participate in leadership and mentoring sessions at the Adelaide Football Club.

In 2017, 147 students visited Wiltja Residential whilst being supported and mentored by our Ready Set Crow Team.

102 attended as part of a Short Term Visit (5 days).

69 attended as part of a Trial visit (2 weeks).

33 students received Intensive Case Management (ICM) support.

The RSC Team also conducted 9 visits to the APY Lands & 6 visits to the Far West Coast.

Indigenous Youth Leadership ProgramThe Indigenous Youth Leadership Program supports students in year 10 with improved school attendance, SACE completion, leadership development, employment opportunities and future pathways.

In 2017, 26 students from 5 schools, all completed their Cert 2 in Business qualification, over a series of 4 camps. Thank you to Carey Training for their support.

13 additional IYL students (from 2016) also attended & finished the qualification.

Future Leaders ProgramThe Future Leaders Program provides mentoring and educational support to students in years 11 and 12.

Future Leader students are provided with the opportunity to further their studies by completing a Certificate III

in Business, receiving credits towards their South Australian Certificate of Education, of up to 30% of their SACE requirements.

In partnership with Carey Training, students receive weekly educational support and leadership skill development promoting employment opportunities.

11 Students completed the Cert III qualification and 2 additional students (2016) also attended & finished the qualification.

McLeod Challenge The McLeod Challenge is a 9-a-side football competition for children in years 7, 8 and 9. A challenge was held in Alice Springs on Friday 17th of November 2017.

120 students participated forming 11 teams in a knowkout carnival.

Winning Teams: Boys - Yirara Black / Girls - St Phillips.

The Metro Challenge had over 200 students involved from 23 schools across Adelaide.

The Grand Final winners for the Girls: Henley High/Roma Mitchell Secondary College

The Grand Final winners for the Boys: Wiltja.

This match was played on Adelaide Oval in the lead up to our Indigenous Round.

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2017 Charity Partners

Kickstart for Kids The Crows Children’s Foundation has partnered with Kickstart for Kids in 2017 to help the organisation provide up to 40,000 breakfasts weekly to local school children to ensure they don’t start the day hungry.

The not-for-profit organisation runs breakfast, lunch and mentoring programs in SA schools and also provides basic clothing and healthcare needs to improve education outcomes for children experiencing hardship.

Making sure every child eats a daily breakfast is one of the simplest ways to improve their health, behaviour and school performance.

The Crows Children’s Foundation has donated $100,000 in value to help fund and promote Kickstart’s programs.

Kickstart for Kids is constantly in need of food supplies, as each week they go through approximately:• 500 packets of cereal• 1 tonne of fruit• 2,000 loaves of bread• 8,000 sandwiches• 3,500 tubs of yoghurt• 1,800 eggs• 250 jars of breakfast spreads

Fans were invited to bring a jar of spread to our St Kilda game and Kickstart for Kids CEO Ian Steel said he was grateful for the support of the Crows community.

“Having breakfast is such a simple thing that many of us take for granted, but a lot of South Australian kids don’t get breakfast at home and it makes a huge difference to their day,” Steel said.

“It takes $25 per week to fund the breakfast program for a single school, and just over $1,000 for an entire year, so every little bit of help goes a long way.”

Kick Start for Kids is always looking for volunteers to help run their programs, please support if you can.

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$50,000

$100,000

$150,000

$200,000

$250,000

16/1715/1614/1513/1412/1311/1210/1109/1008/0907/0806/0705/06

$102

,396

$113

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601

$61,

685

$63,

072

$214

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$170

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$1,416,607

CanTeen

The Foundation partnered with CanTeen to produce the ‘Stronger Me’ program aimed to develop practical skills to assist young people impacted by cancer to live a healthier life, emotionally and physically. The program focused on the teaching and application of important practical skills shown to improve young people’s biopsychosocial wellbeing (e.g. nutrition, exercise, and emotional wellbeing). Currently the Stronger Me program is the only life skills program nationally that provides CanTeen members with the opportunity to spend time with industry experts in the fields of exercise, nutrition, mindfulness, wellbeing, and effective use of social media.

In all 34 young people (12-17 years of age) who were members of CanTeen participated in the program. Mentors and volunteers consisted of industry professionals including Crows players (5), fitness trainers (2), yoga instructor (1), dance instructor (1) development staff (2), social media/networking experts (2), motivational speakers (2) and chef/dietitians (2) lending their expertise to the program.

Asthma FoundationCrows Captain, Taylor Walker, is an Ambassador for the Asthma Foundation and we were pleased to partner with them on their 2016 ‘Tackling Asthma’ campaign, helping to raise $25,000 for children’s asthma education in 2017.

Crows CareA major role of the Crows Children’s Foundation is to manage the many requests received daily to support our community. Donations of many footballs, guernseys, posters and get well cards as well as regularly hosting disadvantaged children at games wherever we can.

Crows senior coach Don Pyke helped to make Angus Bond’s Make-A-Wish come true in April 2017 when the nine-year-old was given the opportunity to help take the team’s main training session at Adelaide Oval.

Angus has an extremely rare incurable bone marrow disease requiring regular blood transfusions since he was a baby.

Equipped with his own whistle and dressed head to toe in Crows training gear, Angus participated in parts of the training session and shadowed Pyke for other parts as he led the team through drills.

“When he heard the day was going to happen he was incredibly excited for about three months. He went to water a little bit when he got here, just a bit anxious around the big guys as he’s not overly big himself, so he’s walking with giants. But he’s warmed up and he’s loving it.

“He’ll talk about this for years – it’s an amazing experience for him.” Jeff Bond, Angus’s father.

Angus and his family also attended the Crows’ clash with Richmond at Adelaide Oval, with Angus delivering the ball on to the field before the match and visiting the rooms post match to celebrate the win.

Ethan needed a little brightening up and came to the Club to meet the team and especially his favourite player Sam Jacobs – who he thinks he looks like with the same hair!

Wyatt and Phresswell wrote a letter to Eddie letting him know how much he inspired them, Eddie invited the twin boys out to training and they even ended up being mascots for our Indigenous Round – not bad for their first game of footy and running out onto Adelaide Oval!

ScholarshipsDing Akur was granted our first Next Generation Academy Scholarship to assist him in his sporting and academic career. Fleeing war ravaged Sudan, 10 years ago, Ding was introduced to football by a neighbour having only played soccer before. Ding dreams to play AFL and has great ruckman potential. The Foundation has granted him $2000 to assist with schooling, travel and football fees and equipment. The Next Generation Academy has 40 members from multicultural and Indigenous backgrounds.

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Fundraising

Redline Cycling Classic – October 30 to Nov 1 Crows Assistant Coach Matthew Clarke and Ambassador and Olympic cyclist Annette Edmondson took part in the 2017 Redline Classic bike ride to raise funds for the Crows Children’s Foundation.

Former Tour Down Under winner and pro cyclist Pat Jonker was also part of the group of 14 riders who departed from Adelaide Football Club for the fundraiser.

Across three days the riders travelled from Adelaide to Victor Harbour, Strathalbyn and through McLaren Vale.

The ride, which has been conducted annually since 2011, raised over $35,000 to support SA children in need. Special thanks to Stephen Sanders for continuing to support our work and orchestrating this great event for the 7th year in succession.

Riders: Patrick Jonker, Charlie Walsh, Tracey Green, Tony Siebert, Craig Hornibrook, Andrew Cooke, Warren Porteous, Belinda Matijevic, Chris Stewart, Rupert Bax, Daryl Whitwell, Michael Lloyd, Nick Briner, Michael Lentakis, Terry Sullivan, Russell Spencer and David Baker.

Crows Trek Nepal Breathtaking scenery, a fascinating cultural experience and a rewarding personal challenge sums up the 2017 Mt Everest Base Camp Trek for the Crows Children’s Foundation which 12 trekkers embarked on in October and November.

Crows players Kyle Hartigan and Sarah Perkins were part of the group, contributing to raising $55,000 to further the Foundation’s work helping kids in need.

$20,000AUD will be donated to support the redevelopment of a school the trekkers visited, flattened in the 2015 earthquake, in conjunction with teacher education, focussing on ‘taught not trafficked’.

Perkins said the trek was one of the best experiences of her life.

“It’s a once-in-a-lifetime opportunity to do a trek like that and raising money for a great cause like the Foundation made it even more special,” she said.

Thank you to our trekkers and fundraisers: Kyle Hartigan, Sarah Perkins, Katrina Webb, Tara Bria, Emma Cole, Benjamin Carter, Shaun Pollock, Joshua Crawford, Julian Ross, Garry Winter and Marie Winter.

Particular thanks go to Macquarie Bank for dollar matching the fundraising efforts of Kyle Hartigan’s and Leon Chia’s AFC Inner Sanctum Dinner.

Georges on Waymouth Crows Cook OffTaylor Walker, Rory Sloane, Kyle Hartigan and Richard Douglas donned the aprons, cocktail shakers and kitchen utensils for the annual Crows Cook-Off to raise funds for the Crows Children’s Foundation.

Held on Monday, August 14 at Georges on Waymouth, one of Adelaide’s most renowned dining destinations, the players assisted staff in preparing and serving a three course meal and drinks for 50 guests.

Close to $20,000 was raised, with premium auction items including Penfolds Millenium Grange and Crows memorabilia being highly sought.

Community AwardCongratulations to Eddie Betts.

The Club had no shortage of worthy candidates who deserve acknowledgment for their generous service in the community this year we congratulate the entire playing group for their efforts.

Eddie is no doubt one of our, if not our, most popular player amongst children.

As a result it is Eddie the kids want to meet, send a letter to, get an autograph from, visit at training, request he visit them in hospital. Eddie is always 100% committed to helping where he can with all of these requests, he replies to letters, he encourages kids strongly to be good in school, education is very important to him. On several occasions this year he has hosted Indigenous children at trainings and provided much needed inspiration and hope to those living in challenging situations.

But Eddie has also taken the next step and is in the final stages of establishing his own Eddie Betts Foundation, which will fund scholarships for Indigenous Youth to board at Immanuel College, he is currently funding two students with a goal to grow this to 10 each year. Eddie attends school dinners, mentors, assists with funding for their sporting achievements and provides tickets to the footy.

Eddie also visited Fiji last November to help rebuild a kindergarten for the Cohuna community in remote Fiji, this kindy has since been renamed the Eddie Betts Kindergarten. Eddie and his family visited the region the year previous and learnt that the kindy had been flattened in the 2015 cyclone and pledged to return to help. The family will also visit again this year to work on another school project.

Eddie’s positive energy, attitude and grace shown this year truly deserves to be awarded the Crows Children’s Foundation Community Leadership Award in 2017.

The Adelaide Football Club

Last but not least we would be remiss not to acknowledge the fantastic ongoing support of the Adelaide Football Club.

The AFC have this year donated $50,000 to support our work. This annual contribution results in the Foundation being in a position to support our community with up to $100,000 of funding every year.

The AFC also underwrites all community programs, guaranteeing their delivery until the Foundation builds itself to be in a position to be funding close to $1.5M each year in community programs.

This $50,000 donation is in addition to the Club covering all administrative costs of the Foundation and providing players to support events and promotions which is invaluable to all involved.

As a Club we also distributed over 100 Captain Coach signed footballs, 50 team signed guernseys and over 200 Pre-signed Footballs in support of charitable causes, schools and clubs and countless donations to individuals to brighten the lives of those facing challenges.

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