SUPPORT MEDIADevelop an understanding of the advantages and disadvantages of support media.

Stealth Marketing• Wasn’t “the Greatest Movie Ever Sold” a great example• Examples of companies using stealth marketing

Outdoor Advertising Categories

Outdoor Advertising• Wide coverage of local markets• Frequency• Geographic flexibility• Creativity• Ability to create awareness• Efficiency• Effectiveness• Production capabilities

Negatives on Outdoor• Waste coverage• Limited message capabilities• Wearout• Cost• Measurement problems• Image problems

On the road again….

Additional Out of Home Media• Aerial Advertising• Mobile Billboards• Instore Media• Misc Outdoor Media• Transit Advertising• Terminal Posters

Promotional Products

YellowPages• Wide availability• Action orientation• Costs• Frequency• Nonintrusiveness

• Market fragmentation• Timeliness• Lack of creativity• Lead times• Clutter• Size requirements

Movie Theaters• Preshow• Lobby and Snackbar• Posters

Product Placement• Movies and Television• ET and Reese’s Pieces• Tom Cruise Risky Business Ray Ban Wayfarer• Ban Aviator Top Gun• Oakleys in Mission Impossible II

Inflight Advertising• Inflight Videos• Inflight Radio• Inflight Magazines• Inflight Catalogs

Sports Park Advertising• High technology• Part of the overall experience• Ads on Players? Discussion