Town Strategy: Macclesfield - Macclesfield local information
Support for Town Centres - Local Government Association · Small Business Saturday Keep it Local...
Transcript of Support for Town Centres - Local Government Association · Small Business Saturday Keep it Local...
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Support for Town Centres
Mandy WalkerGroup Manager
Infrastructure & Regeneration
Rachel BaconnetTeam Leader
Town Centres & Tourism
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Background
• WCC & Town Centres
• Member engagement
• Challenges
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Introduction
• Town Centres & Tourism Team
• TCs Action Plan
• Warwickshire Towns Network
• Civic Crowdfunding
• Digital High Street
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Meet The Team
Rachel Baconnet – Team Leader
Catherine Marks – Programme Manager (Transforming Nuneaton)
Audrey Brown – Project Manager (Crowdfunding Lead)
Aaron Corsi - Project Manager (Digital High Street Lead)
Laura Taviner – Tourism Officer
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TCs Action Plan
• Support economic growth in Town Centres
• Partnership
• Infrastructure
• Place-Making
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Partnership…
• Districts & Boroughs
• Business Improvement Districts (BIDs)
Rugby; Leamington Spa; Stratford-upon-Avon
Nuneaton BID Feasibility
• Town Groups and Partnerships
• National – ATCM; FSB; LGA
• Regional - CWLEP; Chamber; West Mids Combined Authority
• Internal - Town Centres Prosperity Group
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…Partnership
• Warwickshire Towns Network
• Brand identity
• Supporting towns to support themselves
• Improved collaboration between towns
• Improved collaboration between businesses
• Not just WCC – town groups/ reps are part of the network
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Infrastructure
• MasterplanningTransforming Nuneaton
Leamington Vision
Atherstone Masterplan
Stratford – Shakespeare Birthplace Trust
Warwick Masterplanning
Rugby
• Digital InfrastructureTown Centre WiFi
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Place-making…
• Support to retailers & town centre stakeholders• Training programme
Digital Skills
Attracting & Retaining Customers/ Footfall
Partnerships
• Marketing & PR
Small Business Saturday
Keep it Local Warwickshire
Town Promotional Videos & Case Studies
Social Media
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…Place-making
• ResearchThe role of Cinemas in town centres
Town Centre business centre viability
Town Centres Digital Healthcheck
• Capital Funding for Town Centre Civic ProjectsSpacehive
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• Warwickshire Placemaking FundA capital fund for projects which will enhance, improve, and enliven the town centres across Warwickshire
• Civic Crowdfunding Platform - Spacehive
• Maximising our investment - £134,000
• Encouraging grass routes/ community engagement and support
• Connects great project ideas to the people, local authorities, businesses and grant-makers ready and willing to fund them
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Digital High Street
• Changing consumer behaviour & expectations
• Shopping/ browsing/ immediate information
• Support to retailers – Training Programme
• Support to town centres - free public WiFi
• GeoSense
• Loughborough University Research Project
• Status of digital infrastructure & presence
• Digital skills capabilities of Place-makers and Retailers & Service sector
• LGA Behavioural Insights Programme
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Thank youContact:
Town Centres & Tourism TeamInfrastructure & Regeneration
Transport & Economy
01926 412818
www.warwickshire.gov.uk/towncentres
www.facebook/keepitlocalwarks
@WarksTN