SUPPLY CHAIN STRATEGIES OF RELIANCE FRESH

8/8/2019 SUPPLY CHAIN STRATEGIES OF RELIANCE FRESH

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SUPPLY CHAIN STRATEGIESOF RELIANCE FRESH

PRESENTED BY:- SMRUTI RANJAN SAHOO SHIBA SANKAR BEHERA



B ACKGROUND RETAIL IS THE FASTEST GROWING SECTOR IN

INDIAN ECONOMY.

RELIANCE FRESH IS A PART OF RELIANCE

INDUSTRIES LIMITED (RIL).RELIANCE FRESH INTENDED TO BRING QUALITY

FRESH FOOD TO THE CUSTOMERS AT ANAFFORDABLE PRICE.

THIS WAS TO BE ACHIEVED THROUGH ANINTEGRATED SUPPLY CHAIN PROCESS AND WITHEFFICIENT DELIVERY OF VALUE TO THE CONSUMERS.

ENCOURAGING RESPONSE FROM THE PUBLIC ANDTHE BUYERS.



CURRENT SUPPLY CHAIN DIAGRAM OF

RELIANCE FRESH

LOCAL FARMERS

COLLECTION CENTRES LINKED WITH CONSORTIUMS

RELIANCE FRESH OUTLETS



PLANNING TO COMMISSIONRURAL BUSINESS HUBS

CONTRACT FARMING VENTURESCONTRACT FARMING OPERATIONS

CITY PROCESSING CENTERS

CITY DISTRIBUTION CENTRES



CONT .RURAL BUSINESS HUBS-1600

CONTRACT FARMING VENTURES-2000 ACRES INKARNATAKA

CONTRACT FARMING OPERATIONS-HARYANA ANDMAHARASTRA

SET UP MORE WARE HOUSES ACROSS THE STATES

SET UP MORE THEN 60 DISTRIBUTION CENTRES ACROSSTHE COUNTRY



COMPARSION B ETWEEN SCM

INDIA AND USAINDIA

FARMER

CONSOLIDATORCOMMISSION AGENT

TRADER

COMMISSION AGENT

WHOLESALERRETAILER

CONSUMER

VALUE DESTROYED

USAFARMER

WHOLESALERRETAILER

CONSUMERVALUE CREATED



FINDINGSIN EFFICIENT SUPPLY CHAIN IN

INDIA FOR FRESH PRODUCT

THERE IS WESTAGES IN TRANSIT

THROUGH RETAIL INDUSTRY FOODMARKET IN INDIA IS GROWINGRELIANCE RETAIL IS ONE OF THEM.



CONCLUSIONTHE SCM STRATEGY OF RELIANCE FRESH HELPS TO

REDUCE THE INTERMEDIARIES

IT HELPS TO REDUCE THE WESTAGES IN TRANSIT

THE COMPANY HAS ITS OWN LOGISTICS

The current scm system and the plans of scm

enables reliance fresh one of the best supply chainmanagement system in india.

SUPPLY CHAIN STRATEGIES OF RELIANCE FRESH

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