Supply Chain Process of SQUARE Group of Ltd. of Bangladesh

8/17/2019 Supply Chain Process of SQUARE Group of Ltd. of Bangladesh

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An Assignment on

The Supply Chain Process of SQUARE Group of Ltd. of angladesh.

Submitted To

rig Gen !d "ahurul Alam #Retd$

Course Teacher Of

Human Resource Management (MGT 5503)

Preared !"

Grou#$

!atch% &&'

Serial %ame &' %o. Program

(). Syed *a+le &mam !, !A

0$ Md Hea *ddin M# M!'

03 Md +mam Hossain M# M!'

0& Habibur Rashid !ubu M# M!'

05 S"fuah ',am Samrat M# M!'

1



AC-%/LE'GE!E%TS

-irst of a .e .oud i/e to than/ the amight" 'ah because of successfu cometion of

this assignment e .oud i/e to than/ our honorabe Teacher rig Gen !d "ahurul

Alam0 for ro1iding us .ith the oortunit" to .or/ on ro2ect and gain a rea ifeeerience e aso than/ a our grou members 4 friends .ho insired us 4 heed us

to buid confidence and ut us in a dee concentration to carr" on our course .or/ and

suorted us at the end .ith great eceence e ast" .oud i/e to eress our

areciation to our &nternational &slamic Uni1ersity Chittagong #'ha2a Campus$ and .e

are e1entua" gratefu to the *ni1ersit" and its eceence that .or/s for education

encourages us and creates /no.edge as /no.edge is o.er

SQUARE Group of Ltd. of angladesh

&%TR'UCT&%

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6ffecti1e" integrating the information and materia fo.s .ithin the demand and su"

rocess is .hat su" chain management is a about ' su" chain management s"stem

(SCMS) is user#interfaced and designed to ro1ide information and information rocessing

caabiit" to suort the strateg" oerations management ana"sis and decision#ma/ing

functions in an organi,ation7s su" net.or/ SCMS ro1ides high 8uait" ree1ant and

time" information fo. that effecti1e" suorts decision#ma/ing for in1entor" reenishment

caacit" acti1ation and for s"nchroni,ing materia fo.s at a tiers .ithin the su" chain +n

recent "ears there ha1e been some efforts on designing an efficient information s"stem for

su" chain management9 but man" of them ha1e ed to faiure The three main uroses of

this aer are to (:) identif" SCMS and its characteristics ($) introduce and categori,e critica

faiure factors (C--s) for SCM and SCM+S and (3) in1estigate the eanator" o.er of these

C--s on the erformance of su" channe rocesses erformed through SCMS

Su" chain management s"stem (SCMS) is the o1ersight of materias information and

finances as the" mo1e in a rocess from suier to manufacturer to .hoesaer to retaier to

consumer Su" chain management in1o1es coordinating and integrating these fo.s both

.ithin and among comanies +t is said that the utimate goa of an" effecti1e su" chain

management s"stem is to reduce in1entor" and Communication is the transmission of

information from one grou or indi1idua to another !usiness communication is 1er"

essentia no. da"s to ma/e contacts .ith eoe and for trading hene1er a business .ants

to ma/e a good business roosa or introduce a ne. concet communication a"s a 1er"

big roe Communication aso hes in the con1e"ing of message among the different

emo"ees or customers of the organi,ation Communication hes to direct emo"ees to

attain their goas .ithout an" misunderstanding or confusion This aer discusses the

different roes of su" chain management different roe 4 .a"s of su" chain

management The stud" aso tried to find out .hat is the robem and shortage of S;*'R6<s

su" chain management s"stem to imro1e themse1es

R&G&% * T3E ASS&G%!E%T

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This reort has been reared to ma/e a stud" on An overview of the SQUARE =imited of

Bangladesh as a art of the fufiment of assignment re8uired for the cometion of the M!'

rogram (3rd semester) of the business facut" of +nternationa +samic *ni1ersit" Chittagong

The reort .as reared under the suer1ision of rig Gen !d "ahurul Alam0 Lecturer of

&nternational &slamic Uni1ersity Chittagong0 'ha2a e are 1er" much than/fu to him for

assigning such t"es of ro2ect .or/

4ECT&5E * T3E ASS&G%!E%T

The Main Ob2ecti1e of the stud" are to earn ho. to reare an assignment Our honorabe

course teacher assigns us to reare this assignment so that is the 2obs mar/et .e can erform

effecti1e" and aso enighten the good.i of our *ni1ersit" as .e as our teachers Other

ob2ecti1es of this assignment are%

Su" chain

Oerations rocess

>istribution oic"

Communication rocess

-orecasting Panning

O1er1ie. of su" chain management Cororate oerationa resut

The Process of +nformation Sharing and +ts !arriers etc

ac2ground of SQUARE

SQUARE toda" s"mboi,es a name ? a state of mind !ut its 2ourne" to the gro.th

and roserit" has been no bed of roses -rom the incetion in :@5A it has toda" burgeoned

into one of the to ine congomerates in !angadesh S8uare Pharmaceuticas =td the

fagshi coman" is hoding the strong eadershi osition in the harmaceutica industr" of

!angadesh since :@A5 and is no. on its .a" to becoming a high erformance goba a"er

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SQUARE the most inno1ati1e coman" in !angadesh ioneered eorts of medicine from

the countr" bac/ in :@AB The" ha1e aso been acti1e in eorting other harmaceuticas and

this is one of the main reasons for their success and their increased credibiit" as a coman"

The founding chairman of this high" inno1ati1e coman" .as Samson H Cho.dhur" .ho

died in $0:$ Mr Samson H Cho.dhur" .as abe to ut together S8uare .ith three of his

friends +t .as then aroriate" named S8uare because it .as started b" four friends

6ecuti1e management of the coman" is ed b" the managing director The eecuti1e

manager has a di1ersified roe in that the" an the segment ans for each di1ision .ithin

S8uare S8uare reai,es that the" o.e a certain ortion of their success to their sharehoders

The" rotect their caita and this ensures the highest gro.th for assets and it increases their

otentia for future success S8uare<s emo"ees are .hat ma/e u the bac/ bone of this u

and coming coman" The" are aso the oerationa strength of the coman" S8uare stri1es

to comensate their emo"ees .ith ac/ages that gi1e them saar".ages bonuses

ao.ances and retirement benefits

S8uare .or/s hard to ha1e a coman" that is de1oid of maractice and is socia" a.areThe" a1oid an" /ind of beha1ior that is corrut for the en1ironment or dishonest to societ"

This is a socia" and en1ironmenta" a.are coman" that a.a"s oerates at the highest of

mora standards The" a.a"s reort to their sharehoders and the" stri1e for eceent

go1erning in a areas of the coman" The" 1ie. business as a means to gain materia and

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cutura .e# being This eads to a buid#u of .eath and mora integrit" This is art of the

norma socia and economic rocess that the .ord faces dai" through ci1ii,ation

The" ma/e it their goa to ro1ide their customers .ith the highest 8uait" heathcare

roducts that the" ossib" can This ensures good benefits to their sharehoders and

sta/ehoders The" aim to retain their ob2ecti1es that the" ha1e free" stated in their mission

Recent" S8uare has etended their ser1ices to e1en a broader area and are eected to

continue their successfu ath

'E*&%&T&% * SUPPL6 C3A&% !A%AGE!E%T #SC!$

Su" chain management (SCM) is the o1ersight of materias information and finances as

the" mo1e in a rocess from suier to manufacturer to .hoesaer to retaier to consumer

Su" chain management in1o1es coordinating and integrating these fo.s both .ithin and

among comanies +t is said that the utimate goa of an" effecti1e su" chain management

s"stem is to reduce in1entor" (.ith the assumtion that roducts are a1aiabe .hen needed)

's a soution for successfu su" chain management sohisticated soft.are s"stems .ith

eb interfaces are cometing .ith eb#based aication ser1ice ro1iders ('SP) .ho

romise to ro1ide art or a of the SCM ser1ice for comanies .ho rent their ser1ice

'E*&%&T&% * SUPPL6 C3A&% !A%AGE!E%T #SC!$ *L/

Su" chain management fo.s can be di1ided into three main fo.s%

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• The roduct fo.

• The information fo.

• The finances fo.

SQUARE toda" is a name considering Pharmaceutica .ord as .e as s"non"m of 8uait"#

be it toietries heath roducts teties 'gro Det roducts information technoog" and fe.

more !ut in the "ear :@5A the coman" .as origina" started .ith Pharmaceuticas Eo.

that sma coman" of :@5A is a ubic" isted di1ersified grou of comanies emo"ing

more than :$000 eoe The current "ear" grou turno1er is more than 300 miion *S>

' these .ere ossibe due to Samson H Cho.dhur"<s inno1ati1e ideas tireess efforts

erse1erance and dedication .ith sef#confidence .hich contributed to his successfu

achie1ements

The roduct fo. incudes the mo1ement of goods from a suier to a customer as .e as

an" customer returns or ser1ice needs The information fo. in1o1es transmitting orders and

udating the status of dei1er" The financia fo. consists of credit terms a"ment

schedues and consignment and tite o.nershi arrangements There are t.o main t"es of

SCM soft.are% anning aications and eecution aications Panning aications use

ad1anced agorithms to determine the best .a" to fi an order 6ecution aications trac/

the h"sica status of goods the management of materias and financia information

in1o1ing a arties

Some SCM aications are based on oen data modes that suort the sharing of data both

inside and outside the enterrise (this is caed the etended enterrise and incudes /e"

suiers manufacturers and end customers of a secific coman") This shared data ma"

reside in di1erse database s"stems or data .arehouses at se1era different sites and

comanies !" sharing this data FustreamF (.ith a coman"7s suiers) and Fdo.nstreamF

(.ith a coman"7s cients) SCM aications ha1e the otentia to imro1e the time#to#

mar/et of roducts reduce costs and ao. a arties in the su" chain to better manage

current resources and an for future needs

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+ncreasing numbers of comanies are turning to eb sites and eb#based aications as

art of the SCM soution ' number of ma2or eb sites offer 6#Procurement mar/etaces

.here manufacturers can trade and e1en ma/e auction bids .ith suiers !asic research

8uestion of the stud" is .hether S8uare Coman" as a .hoe can manage su" chain

roer"

'E*&%&T&% * C!!U%&CAT&% R S3AR&%G &%*R!AT&%

' modern communications s"stem is first concerned .ith the storing rocessing and

sometimes storing of information before its transmission The actua transmission then

foo.s .ith further rocessing and the fitering of noise (6EE6>I :@@A)

Communication must incude both the transference and understanding of meaning

(RO!!+ES $003) Communication is the transmission of information and meaning from

one indi1idua grou to another (G*--I $000) Communication means encoding the idea

or concet and getting the feedbac/ of ho. the recei1er is decoding the idea or concet

Therefore .ithout feedbac/ no communication .i haen or eist (H*SS'+E $005)e

said communication is Jho. .e share an" information .ith othersK So .e can define

communication as a transfer of meaningfu message to the recei1er .ith the hoe to recei1e a

feedbac/

A% 5ER5&E/ * SUPPL6 C3A&% !A%AGE!E%T

Su" Chain Management as a concet has been .ide" accredited to a !oo, 'en

consutant named eith Oi1er .ho in :@A$ defined the concet as foo.s% JSu" chain

management (SCM) is the rocess of anning imementing and controing the oerations

of the su" chain .ith the urose to satisf" customer re8uirements as efficient" as ossibe Su" chain management sans a mo1ement and storage of ra. materias .or/#

in#rocess in1entor" and finished goods from oint#of#origin to oint#of#consumtionK

This seems to be the eariest ubished definition and therefore aces the concet of Su"

Chain Management at aroimate" $L "ears od e can see that JSu" ChainK .ithout

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the JManagementK is referenced in the definition so .e /no. that the genera idea of a

su" fo. through a business .as recogni,ed rior to Oi1er<s definition hat Oi1er

rea" catured .as the conscious and deiberate contro integration and management of the

business functions contributing to and affecting that su" fo. through the business for

the urose of imro1ing erformance costs feibiit" etc and for the utimate benefit of

the end customer

The concet has been defined in simer terms since that time and is often catured .ith fi1e

.ords% Pan Source Ma/e >ei1er and Return !oth of these definitions aude to a

manufacturing origin but of course Su" Chain Management is as ree1ant to ser1ice

retai distribution and most other t"es of comanies as it is to manufacturing The area of

Su" Chain Management has en2o"ed a meteoric rise in significance o1er the ast t.ent" to

thirt" "ears as businesses ha1e tried to estabish ad1antage and fet the ressure to /ee u

in an increasing" homogeneous and cometiti1e goba business en1ironment

aanese manufacturing comanies brought great emhasis to the area of Su" Chain

Management in the :@A0<s and ear" :@@0<s '.areness of Su" Chain Management toos

such as Just +n TimeK and Jan !anK sread raid" and became goba" acceted best

ractice amongst 1oume manufacturing businesses estern businesses raced to /ee ace

.ith a raid" changing en1ironment dragging their su" bases and sometimes emo"ees

behind them 't the same time comanies i/e S'P and Orace .ere de1eoing the come

+T s"stems that .oud be essentia for enabing arge come businesses to effecti1e"

integrate and managing the sub areas that combined to ma/e come su" chains

Of course the eements of Su" Chain Management ha1e a.a"s eisted in business hat

changed .as the .iingness of businesses to recogni,e the inter#reationshi of the 1arious

sub areas and to ursue the benefits generated through coordination and integration both

from a strateg" anning ersecti1e and oerationa"

The sub areas comrising a su" chain incude%

-orecastingPanning PurchasingProcurement =ogistics Oerations +n1entor" Management

Transort arehousing >istribution Customer Ser1ice

Toda" Su" Chain Management is an acceted term in our business gossar" Ho.e1er it

is difficut to find a standard mode of Su" Chain Management oerating in the business

9



communit" e continue to see 1ariations on the theme Some business .i refer to and

manage their su" chains in a coordinated and a encomassing fashion incuding a of

the sub areas defined abo1e Others .i integrate some eements of the su" chain for

eame urchasing and ogistics and ca this Su" Chain Management Man" .i refer

concetua" to Su" Chain Management but on" address it secifica" at the genera

management e1e

One area of confusion arises because Su" Chain Management is both a hori,onta

business function (ie managing the su" chain in a business) and a 1ertica industr"

sector (ie businesses in1o1ed in managing su" chains on behaf of their cients) '

coman" i/e T>G oerates as a su" chain ser1ices ro1ider .ithin the 1ertica su"

chain industr" sector !ut each of the cients ser1iced b" T>G .i emo" su" chain staff

.ithin their business oerating on a hori,onta basis across their organi,ation The Jsu"

chain industr"K sector as the 1ertica is often referred to is arge" restricted to transort and

storage t"e oerations >istributing roducts on behaf of cients hereas the hori,onta

su" chain functiona areas encomass the entire su" chain sectrum across a business

Su" Chain Management has matured from a comeing method of deri1ing cometiti1e

ad1antage to a Jtic/et to rideK +t is no. a baseine eectation for an" coman" .ishing to

comete in the $:st Centur" and .ith that the rofessions and occuations comrising

Su" Chain Management are no. firm" entrenched in the armor" of essentia business

eecuti1es

T3E SU AREAS C!PR&S&%G SUPPL6 C3A&% !A%AGE!E%T

The sub areas comrising Su" Chain Management are defined further beo.%

*orecasting 7 Planning

' business needs to forecast and an To oo/ for.ard and redict .hat .i be re8uired in

terms of resources and materias in order to dei1er their roduct or ser1ice to their customer

10



in a time" manner +n this area .e find acti1ities such as demand anning in1entor"

anning caacit" anning etc

Purchasing 7 Procurement

The commercia art of the su" chain is urchasing Other.ise it<s /no.n as !u"ing or

Procurement This is .here a business identifies suiers to ro1ide the roducts and

ser1ices that it needs to ac8uire in order to create and dei1er its o.n ser1ice or roduct

Costs and terms of business are negotiated and agreed and contracts created Thereafter the

suiers< erformance and future contractua arrangements .i be managed in this area

This area of the business is sometimes referred to as urchasing sometimes rocurement

bu"ing sourcing etc Ho.e1er a tites reate to the ac8uisition of materias and ser1ices

The difference bet.een urchasing and rocurement is arge" academic as .hist there is a

theoretica difference bet.een them businesses use the tites interchangeab" for the t.o

1ariations of acti1it" Iou .i for eame find manufacturing comanies .ith urchasing

deartments that are actua" doing rocurement roes and "ou .i find ser1ice based

organi,ations .ith rocurement deartments but in fact doing urchasing roes +n its strictest

definition urchasing is imited to the actua commercia transaction and no more .hist

rocurement incudes the .ider eements of the ac8uisition incuding ogistics and

erformance management

Logistics

+n its strictest definition ogistics refers to the mo1ement of goods or materias .hether

inbound through or outbound +n some manufacturing businesses forecasting and anning

.i be found .ithin a ogistics deartment in other businesses ogistics .i be ecusi1e"

managing the mo1ement and transortation of goods and materias

perations

Oerations are a genera management t"e acti1it" ensuring that a business uses its resources

effecti1e" to meet its customer commitments *sua" referring to the con1ersion acti1it" of

11



the business ie the oint .here the ac8uired resources andor materias are con1erted into

the roduct or ser1ice that the business is seing on to its customers

&n1entory !anagement

Sometimes found .ithin =ogistics Management or >emand Panning or Oerations

+n1entor" Management t"ica" ta/es resonsibiit" for both the reenishment of h"sica

stoc/ the e1es of h"sica stoc/ and of course storage and issue of h"sica stoc/ Stoc/

ma" be materias and goods sourced from suiers .or/ in rogress or finished goods

a.aiting saedisatch

Transport

Transort management can in1o1e the contro of a coman" o.ned feet of 1ehices

coecting mo1ing or dei1ering materias and goods or managing transort ser1ices

sourced from a 3rd art" transort ro1ider

/arehousing

=i/e transort management .arehousing can in1o1e the contro of coman" .arehouse

sace or managing .arehouse sace sourced from 3rd art" ro1iders.

'istri8ution

>istribution in1o1es the h"sica distribution of the coman"<s roducts to the sub#

distributor or direct" to the customer base T"ica" this is a combined transort and

.arehousing oeration resonsibe for storing and dei1ering roducts to meet the

customer<s needs 'gain this combined acti1it" .i often be aced .ith a 3rd art" ser1ice

ro1ider .ho .i contro and imement the rocesses

Customer Ser1ice

Most eoe do not recogni,e customer ser1ice as art of su" chain management but it is

in fact the fina iece in the 2igsa. Ha1ing ta/en the business inuts created and dei1ered a

12



roduct or ser1ice the fina eement is to chec/ that the customers eectations .ere

achie1ed and manage an" actions necessar" to meet "our customer obigations and

commitments

Supply Chain !anagement System &n S9uare

-or an" organi,ation su" chain management communication rocess is 1er" imortant 't

resent e1er" coman" is tr"ing to grab the atest su" chain management communication

method to get the best benefit !efore going to discuss the su" chain management

communication s"stem of S;*'R6 + .ant to discuss a itte about the coman"

An 1er1ie: f SQUARE

The coman" .as founded in :@5A b" Samson H Cho.dhur" aong .ith three of his friends

as a ri1ate firm +t .ent ubic in :@@: and is current" isted on the >ha/a Stoc/ 6change

S8uare Pharmaceuticas =td the fagshi coman" is hoding the strong eadershi osition

in the harmaceutica industr" of !angadesh since :@A5 and it has been continuous" in the

:st osition among a nationa and mutinationa comanies since :@A5 S8uare

Pharmaceuticas =td is no. on its .a" to becoming a high erformance goba a"er The

8uait" of S;*'R6 and en1ironmenta concerns are cear" stated through decared

oicies +n the "ear of :@@$ it had on" A0 miion turno1ers but in the "ear $00& it .as

around $&00 miion

STRATEG&C US&%ESS U%&T ; SUS&'&AR&ES

SQUARE has 3 Strategic !usiness *nit%

13



14

Crop Care & Public Health

Animal Health



S Q U A

R E T r a d i n g

L t d .

S Q U A R E F o r m u a t i o n ! L t d .

S Q U A

R E

" # a r m a $ % u t i & $ a ! L t d .

S Q U A

R E ' o n ! u

m % r ( o o d ! L t d .

SQUARE has 4 subsidiaries:

15



CRPRATE PERAT&%AL RESULT

5ALUE,!&SS&%,5&S&% * SQUARE

Daue of S;*R6%

• Quality

• Customer Focus

• Fairness

• Transparency

• Continuous Improvement

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The mission S;*'R6 .i%

S;*'R6<s mission is to enrich the 8uait" of ife of eoe through resonsibe aication

of /no.edge s/is and technoog" S;*'R6 is committed to the ursuit of eceence

through .ord#cass roducts inno1ati1e rocesses and emo.ered emo"ees to ro1ide the

highest e1e of satisfaction to its customers

To reai,e the 1ision S;*'R6 .i%

6ndea1our to attain a osition of eadershi in each categor" of its businesses

'ttain a high e1e of roducti1it" in a its oerations through effecti1e and efficient

use of resources adotion of aroriate technoog" and aignment .ith our core

cometencies

>e1eo its emo"ees b" encouraging emo.erment and re.arding inno1ation

Promote an en1ironment for earning and ersona gro.th of its emo"ees

Pro1ide roducts and ser1ices of high and consistent 8uait" ensuring 1aue for

mone" to its customers

6ncourage and assist in the 8uaitati1e imro1ement of the ser1ices of its suiers

and distributors

6stabish harmonious reationshi .ith the communit" and romote greater

en1ironmenta resonsibiit" .ithin its shere of infuence

T3E RLE * SUPPL6 C3A&% !A%AGE!E%T ; S3AR&%G &%*R!AT&%

-or an" organi,ation Su" chain management and sharing information is the mortar that

hods organi,ations and the entire /no.edge ithout sharing information coud not be

rocessed or echanged9 .ords and data .oud remain isoated facts So it is easi"

understandabe that the success of S;*'R6 deends a ot on their su" chain management

s"stem The resent success of S;*'R6 is the resut of their successfu su" chain

17



management s"stem ith the he of .e organi,ed SCM s"stem S;*'R6 ta/es the

satisfaction from their suiers and aso from the consumers S;*'R6 can transmit

roer" .hat the" are oo/ing from the suiers and mar/eters9 S;*'R6 aso ma/es a

friend" en1ironment .ith their sharing rocess To te about the roe of sharing .e can

remember another eame .hen the Sara =ee Cororation .ants to determine customer

roduct satisfaction it conducts a sur1e" The sur1e" is useess ho.e1er unti the data are

ana",ed and the resuts shared to management On" .hen .ords and data are transated

into meaningfu /no.edge and shared to decision#ma/ers do the" become 1auabe to the

econom" So it is 1er" cear that roe of sharing is 1er" imortant for S;*'R6 To su"

the goods roer" S;*'R6 uses their o.n ogistics and transortation s"stem

T3E RLE * SUPPL6 C3A&% !A%AGE!E%T ; S3AR&%G &%*R!AT&%

Sharing is the transmission of information and meaning from one indi1idua or grou to

another Sharing information has its centra ob2ecti1e #The transmission of meaning The

rocess of sharing information is successfu on" .hen the recei1er understands an idea as

the sender intended it !oth arties must agree not on" on the information transmitted but

aso on the meaning of that information

Sending and Receiving Messages: In the rocess of sharing information in S;*'R6

in1o1es fi1e stes%

Sender has idea<

The sharing rocess of information in S;*'R6 begins .hen the idea .i be infuenced b"

come factors surrounding the sender% mood frame of reference bac/ground cuture and

the osition or the dignit" of the emo"ees as .e as the contet of the situation and man"

other factors *sua" S;*'R6 starts .ith Good morning good e1ening SometimesS;*'R6 is aso using Hi Heo

18



)%!! ag% to* %!%n tE n $odin

g)%!!ag%

'#a nn% )%!!ag%R%$%i+%r

)%! !ag%d%$ oding

-ig% The Communication Process

Sender Encodes &dea in !essage<

The net ste in the information sharing rocess in1o1es encoding con1erting the idea into

.ords or gestures that .i con1e" meaning ' ma2or robem in sharing an" message

1erba" is that .ords ha1e different meanings for different eoe hen misunderstandings

resut from missing meanings it<s caed b"assing +n seecting roer s"mbos senders

must be aert to the recei1er<s sharing s/is attitudes bac/ground eeriences and cuture

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Noise

Feedback



Ho. .i the seected .ords affect the recei1er To so1e these sorts of robems S;*'R6

Chooses aroriate .ords or s"mbos is the first ste

!essage tra1els o1er channel<

The medium o1er .hich the message is h"sica" transmitted is the channe Messages are

dei1ered b" comuter teehone etter memorandum reort announcement icture

so/en .ord fa or through some other channe in S;*'R6 !ecause sharing channes

dei1er both 1erba and non1erba messages senders must choose the channe and shae the

message carefu" S;*'R6 uses its annua reort for eame as a channe to dei1er

man" messages to stoc/hoders The 1erba message ies in the reort<s financia and

organi,ationa ne.s Eon1erba messages though are con1e"ed b" their aearance a"out

and tone

Recei1er decodes message<

The indi1idua for .hom the message is intended is the recei1er Transating the message

from its s"mbo form into meaning in1o1es decoding On" .hen the recei1er understands

the meaning intended b" the sender that is successfu" decodes the message Such success

ho.e1er is difficut to achie1e because uni/e" t.o eoe share the same ife eeriencesand because man" barriers can disrut the rocess

+n this case .e can te that in S;*'R6 a memo that refers to a the .omen in an office as

JgirsK so it ma" disturb its recei1ers so much that the" fai to comrehend the tota

message

*eed8ac2 tra1els to sender<

The 1erba or non1erba resonse of the recei1er is feedbac/ -eedbac/ hes the sender /no. that the message .as recei1ed and understood +f as a recei1er "ou hear the message

JHo. are "ouK% "our feedbac/ might consist of .ords (J+<m fineK) or bod" anguage (a smie

or a .a1e of the hand)S;*'R6 is a.a"s tr"ing to a1oid the feedbac/ from bod" anguage

as in our cuture it is not fair

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*U%CT&% * &%*R!AT&% &% T3E SECTR * SC! &% SQUARE

Functions:

,n t#% -o* on% $an !#ar% inormation int%rna/ and %t%rna/. nt%rna/

SQUARE i! %$#anging id%a! it# !u%rior! $oor%r! and !u*ordinat%!.

#%n t#%!% m%!!ag%! mu!t *% ritt%n SQUARE $#oo!%! %mai! or a

rint%d m%morandum. #%n SQUARE i! !#aring inormation %t%rna/

it# $u!tom%r! !ui%r! go+%rnm%nt and t#% u*i$ SQUARE i

g%n%ra/ !%nd %tt%r! on $oman/ !tation%r/.

&nternal functions in SQUARE<

• +ssue and cassif" rocedures and oicies

• +nform management of rogress

• Persuade emo"ees or management to ma/e changes or imro1ements

• Coordinate acti1ities and ro1ide assistance

• 61auate comiment re.ard and disciine emo"ees

• Get to /no. indi1iduas ersona"

E=ternal functions in SQUARE<

• 'ns.er in8uiries about roducts of ser1ices

• Persuade customers to bu" roducts or ser1ices

• Carif" suier secifications and 8uait" re8uirements

• +ssue credit and coect bis

• Resond to reguator" agencies

• Promote a ositi1e image of the organi,ation

*L/ * &%*R!AT&% S3AR&%G

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Seecting the best rocess for sharing information form demands some understanding of ho.

messages and information fo. through organi,ations !oth forma and informa sharing

channes eist ' free echange of information hes S;*'R6 to so1e robems cut costs

better ser1e the ubic and ta/e fu ad1antage of toda"<s /no.edge .or/ers ' the

foo.ing channes are used in S;*'R6 .ith the demand of situation

*ormal channels<

-orma channes of sharing information genera" foo. an organi,ation<s hierarch" of

command hether an organi,ation has de1eoed such a sharing oic" or not officia

information among .or/ers t"ica" fo.s through forma channes in three directions%

do.n.ard u.ard and hori,onta"

'o:n:ard *lo:<

+nformation fo.ing do.n genera" mo1es from decision N ma/ers incuding the C6O and

managers through the chain of command to emo"ees One robem in do.n.ard

communication is distortion resuting from ong ines of communication

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CE



: Upward flow: +nformation fo.ing u.ard ro1ides feedbac/ from emo"ees to

management +dea" the hea1iest fo. of information shoud be u.ard .ith information

being fed steadi" to decision#ma/ers .ho can react and ad2ust 8uic/"

$ Horizontal Flow: =atera channes transmit information hori,onta" among .or/ers at

the same e1e such as bet.een the training suer1isor and maintenance suer1isor These

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Lo:er Le1el

Employee



channes enabe indi1iduas to coordinate tas/s share information so1e robems and

reso1e conficts

3 Informal Channels% Eot a the information .ithin an organi,ation asses through forma

channes9 often it tra1es in informa channes is caed the grae1ine These channes are

based on socia reationshis in .hich indi1iduas ta/ about .or/ .hen the" are ha1ing

unch 2ogging 6mo"ees using the JGrapevine” aso consider it 1auabe for t.o reasons%

a 6mo"ees can get information .ithout forma" ha1ing to admit that the" need it

b. 6mo"ees can Jthin/ out oudK about robems thus increasing their sef#confidence

and robem#so1ing abiit".

The grape1ine has three main characteristics<

First, management does not contro it Second, it is ercei1ed b" most emo"ees as being

more beie1abe and reiabe than the forma communi8us issued b" to management and

third it is arge" used to ser1e the sef#interests of the eoe .ithin it

't resent there is a change in the fo. of sharing information Eo. .e can define the abo1e

three fo. in different .a"

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Chain



SQUARE is not follo:ing this method no:<

SQUARE is not follo:ing this channel also<

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Wheel

All

Channel



SQUARE is tr"ing to foo. this channe though S;*'R6 can not imement this channe

comete" in their organi,ation This the best fo. of sharing information channe for an"

organi,ation

REC!!E%'AT&% *R T3E SC! A%' C!!U%&CAT&% S6STE! * SQUARE

Though S;*'R6 is tr"ing to foo. the best method to maintain su" chain management

and communicate S;*'R6 has some robems The recommendations for the robems are

as foo.s%

: S;*'R6 foo.s a the channes of communication in their organi,ation do.n.ards

and u.ards and the emo"ee can s.itch off an" hierarch" in the immediate

situation .hich is the great ad1antage for communication !ut the coman" does not

foo. the secific method of the etter and memo .riting The" foo. a singe

method to .rite the memo and etter .hich ma" confuse the emo"ees and the

eterna eoe .ho are reated to the comanies continue oeration (Suiers

customer etc) !ecause memo is .ritten for the emo"ees and etters are .ritten for

the eterna eoe i/e suiers and customers

$ So S;*'R6 shoud foo. the traditiona method to .rite the etters and memo

3 S;*'R6 foo.s ='E in the organi,ation<s comuter s"stems !ut the" don<t use

the +ntranet in the s"stem .hich is a great disad1antage for the organi,ation because

an"bod" from the coman" can access another to the coman"<s restricted .eb site

So S;*'R6 shoud introduce intranet in their coman"

& S;*'R6 cannot foo. the a channe method tota" 's a resut it is not getting the

:00 benefit of a channe method So9 S;*'R6 shoud tr" to imement it as ear"

as ossibe

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5 S;*'R6 has not "et introduced etranet faciities for the suiers 's a resut the

suiers cannot get enough information about the comanies or organi,ations

demand So S;*'R6 shoud introduce etranet in their coman"

6. S;*'R6 shoud gi1e more concentration to imro1e the 8uait" of .or/ers in the

foor of Shono !ecause the" are the erson .ho direct" deas .ith the eoe 4

suiers direct" hich is 1er" much imortant for maintaining su" chain

management

B S;*'R6 aso shoud be more concern about their transortation s"stem for the

su" !ecause the" usua" bring their agro based roducts from the 1er" rura area

Their roads are not that much standard So beside truc/s and co1ered 1an the" aso

shoud ta/e care of the transort .hich can be used on .ater Refrigerating s"stem is

aso imortant

C%CLUS&%

The re8uest for eceent communication s/is is robab" the most fre8uent" seen re8uirement

in 2ob ads toda" 6mo"ers and emo"ees ai/e consistent" ran/ communication s/is at the

to of the 2ob s/is ist 61en in technica fieds communication s/is are demanded The chief eecuti1es of cororations send huge sums of mone" on trainers and consutants to imro1e

emo"ees< su" chain management s/is

Organi,ations 1aue these s/is because good organi,ations successfu"

Ma/e mone"

Sa1e mone"

Good communicators ma/e mone" b" erforming .e themse1es and b" moti1ating others to

achie1e The" are ersuasi1e in romoting the organi,ation<s roducts ser1ices and reutation6mo"ees too areciate the 1aue of eceent communication s/is Such abiities enabe

them to comete their .or/ efficient" and effecti1e" N and to earn recognition and

ad1ancement 's indi1iduas ascend the career adder ora and .ritten communication s/is

become more imortant than technica s/is That<s because managers send most of the time

communicating#suer1ising deegating e1auating carif"ing and interacting 61en though

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.riting on the 2ob is an imortant s/i m"ths and misconcetions about it ersist So + thin/ not

on" S;*'R6 e1er" organi,ation shoud emhasi,e on the roer .a" of communication

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Supply Chain Process of SQUARE Group of Ltd. of Bangladesh

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Transcript of Supply Chain Process of SQUARE Group of Ltd. of Bangladesh