Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University
description
Transcript of Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University
![Page 1: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/1.jpg)
Supply Chain Opportunities & Challengesin transport technologies
Dave Wright, Coventry University
![Page 2: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/2.jpg)
IntroductionOpportunities:• Where they come from, rather than
specific technologiesChallenges:• What they are and how we might
address them, rather than specific technologies
![Page 3: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/3.jpg)
Opportunities• Will come from the continued growth in the
demand for transport• World population growth:
2010: 6,800,000,0002020: 7,600,000,0002030: 8,260,000,000
During this period EU population remains fairly static
![Page 4: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/4.jpg)
Opportunities• With population growth and economic
growth comes growth in the demand for personal mobility.
Vehicles per 1000 head of population1998 2008 Growth 2013
USA 780 842 8% 797
W Europe 507 593 17%
E Europe 157 300 91%
China 9 36 400% 85
India 7.6 13.2 74% 18
![Page 5: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/5.jpg)
Opportunities
• Huge growth itself generates other opportunities, for example: – Congestion and Capacity– Multi-Modal Systems– Business Models
• Making and end to end journey as easy as buying a take-away pizza
![Page 6: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/6.jpg)
Opportunities
• KPMG Global Survey results quote:
“72% of respondents see ‘Mobility As A Service’ as an alternative to car ownership”
![Page 7: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/7.jpg)
Opportunities• Technologies such as:
– RFID– GPS– Cloud computing– Proximity Detection– Communications; V2V, V2I– Control Systems– Smart Ticketing– Statistically-based predictive modelling
![Page 8: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/8.jpg)
Challenges
• If there are so many opportunities, what aren’t we falling over each other flooded with new and exciting product and service innovations?
• Because the challenges are, well …• Challenging!
![Page 9: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/9.jpg)
Challenges• Generic issues, affecting transport
technologies just as much as anything else;– Access to Finance– Access to Market– Innovation– IP Ownership– Time
• And, by the way, just where is the supply chain?
![Page 10: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/10.jpg)
Innovation• 3000 ideas generate 100 projects, which in
turn generate 2 product launches, of which 1 is successful
• 1 of 3 launched products fail despite research and planning
• 1 of 4 products that enter development make it to market
• 46% of all resource allocated to new products is spent on failed products
Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success
![Page 11: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/11.jpg)
Access to market …?
![Page 12: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/12.jpg)
IP Ownership
![Page 13: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/13.jpg)
Tenacity
![Page 14: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/14.jpg)
Tenacity
![Page 15: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/15.jpg)
Innovation
• But, even the best sometimes get it wrong…
![Page 16: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/16.jpg)
Personal Mobility
![Page 17: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/17.jpg)
If it ain’t broke….
![Page 18: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/18.jpg)
The beta product?
![Page 19: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/19.jpg)
Catching on, or Egg freckles?Killed by the ‘killer feature’
![Page 20: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/20.jpg)
Time is precious..?
• Most SMEs would rather give you Five Euros than Five Minutes
![Page 21: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/21.jpg)
What to do?• Persevere• Encourage• Engage• Collaborate• Support
– Horizon 2020 earmarks Euro 619 million specifically for innovation in SMEs
![Page 22: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/22.jpg)
OPTIMISM
![Page 23: Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University](https://reader035.fdocuments.in/reader035/viewer/2022062521/5681682c550346895dddc3fd/html5/thumbnails/23.jpg)
Thank you for your attention
Dave WrightCoventry University / Coventry University Enterprises [email protected]