The distributed learning ledger

solution for government,

educational institutions,

employers, online training

suppliers, eLearning developers,

professionals and students

White Paper – Shortformv1.0

© Journey Ledger 2018 1

Enhance your Learning Journey with Journey Ledger, the user-friendly distributed learning ledger solution by leaders in Government, International Education and Digital Technology.

Improving the world’s existing online learning infrastructure through interoperability with a blockchain-based universal eLearning reporting standard.

Enabling Government, Educational Institutions, Employers,Professionals and Students to leverage their learning data with blockchain, including all the additional benefits of a decentralised marketplace, a social learning platform and AI Learning services.

Educational technology and eLearning represents one of the fastest growing industries in the world, with rapidgrowth from USD32 billion in 20101 to USD107 billion in 20152, and a forecast of USD423 billion by 20233. The three largest of these markets are China, India and the US. The Chinese online education market and userbase will maintain rapid growth, propelled by favourable policies and capital inflows, hitting an estimated RMB421.6billion (approx USD62billion), market value by 20214

The cause of this massive growth is simple — significant improvements in bandwidth, technology, adoption and affordability has dramatically enhanced the quality and accessibility of eLearning solutions; providing employers and educational institutions with a significantly more cost-effective and convenient medium of training.

And it’s not just the eLearning industry which isexperiencing exponential growth. Investment in theblockchain and AI industries is also at an all-time high and forecast in the trillions of dollars. However, the true value will come from the convergence of these industries and those solutions that enable the world to leverage the combined technological benefits in meaningful ways.

New possibilities for deriving value from tangible and intangible assets.include:

Enhancing existing infrastructure

Delivering significant cost-savings

Complex process automation

Ease-of-use through technological

interoperability

These solutions are capable of solving many issues across a broad range of industries. While the exponential growth of eLearning is impressive, the industry is also facing significant issues, including poor data breadth, validation and analysis, the lack of a universal reporting standard, a multitude of incompatible technologies (authoring tools, systems and content solutions), open and transparent marketplaces, difficulty incentivising learners, a lack of individual control over learning data and rampant qualification fraud.

Market Position

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eLearningMarket Growth

1 The Worldwide Market for Self-Paced eLearning, 2011, Ambient Insight, p. 62 Global E-Learning Market to reach USD107 Billion, February 2012, GIA Inc., p. 53 Online Education Market Research Report, 2018, Cooked Research Reports, p. 54 China Online Education Industry Report, June 2017, Research and Markets, p. 4

$423b – 2025

$107b – 2015

$32b – 2010

Technologies

Journey provides interoperability between

eLearning standards, systems and tools, through

the addition of a Journey blockchain layer to current

eLearning infrastructure.

However, Journey can also be used as a stand-

alone solution for employers and institutions,

delivering substantial savings compared to

traditional learning management systems, while

also enabling many organisations to immediately

leverage their learning analytics.

JLX is the new technical standard in eLearning.

JLX has all the benefits of current standards (such

as SCORM and xAPI), but with added benefits of

blockchain and AI.

JOULS is the name of the blockchain token energising

the Journey ecosystem. JOULS enables Journey

decentralisation staking and node rewards, and is also

required for all transactions, use cases and incentivisation.

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JAI is Journey’s AI and the first decentralised intelligence

with machine learning for workforce planning, leveraging

eLearning reporting standards and analytics. JAI analyses

JLX data to inform strategic operational decisions,

including talent management, resource allocation, robotic

automation, capability gaps and professional development.

Journey Ledger, in turn, provides authenticity of data,

auditability of AI decision-making, and predictive fraud

prevention for verification of qualifications.

Journey User Profiles are the centrepiece of the Journey

ecosystem. Users receive a unique wallet address and

identifier for the tracking, reporting and validation of all

learning activities. Users have full control over the privacy

of their data and who they allow to access their records.

The Journey Profile also enables one-click registration

for events and courses advertised via the Journey

Decentralised Marketplace, with all participation data

automatically validated

and recorded back to the user’s profile.

Hosted contentreporting

Authoring tool support

Mobile device reporting

Interoperability

Universal standard

Cryptographic records

Incentivisation

Qualification validation

AI Integration

S C O R M

eLearning Reporting Standards

x A P I J L X

The JOULS Token

JOULS will be initially launched on the Ethereum Block-

chain as an ERC223-compatible token (which delivers

better security than ERC20, while maintaining backwards

compatibility). This will allow us to launch on major ex-

changes without needing to wait for exchanges to integrate

Journey Mainnet wallet protocols. Users are encouraged to

hold their JOULS in their wallets. Minimum JOULS thresh-

olds provide additional benefits, as well as higher amounts

earned for those operating JOULS nodes.

Users control and monetise their learning data, while

enabling employers, educational institutions and/or training

providers to incentivise learners.

JOULS will also be used by employers and organisations to

access JAI for significantly advanced AI analysis of work-

force data and other services, such as eLearning product

development and learning management system capability.

Journey analytics, in combination with JAI, will enable

organisations to take advantage of Big Data for better

informed strategic decision-making in workforce planning,

role evaluation, resource allocation, robotic automation,

talent management and professional development.

JOULS Appreciation

50% of all JOULS generated from transaction fees

are burned ongoing with the other 50% reinvested.

The CDR and MAE Funds are dedicated to

securing the long-term interests of participants

and contributors to Journey, including: marketing,

adoption, exchange listings, partnerships, etc.

Early adopters will be rewarded with additional

benefits, including priority access and discounts

for Journey marketplace events and courses,

higher staking/forging rewards, higher

incentives, etc.

Staking and forging rewards, thresholds and

seniority bonuses will encourage users to hold

their tokens, reducing the overall circulating

supply.

Journey Mainnet will enable educational organisations

and training solutions providers to develop their own

tokens and smart contracts, including a decentralised

marketplace for training services, eLearning product

development, DApp creation for digital training content,

conferences and events.

The Journey Mainnet launch will be followed by the

launch of EdX Market, the Journey Decentralised

Marketplace and Journey Social, allowing organisations

to integrate a social learning platform integrated with

the Journey blockchain as part of their eLearning

infrastructure — including features and benefits similar

to both Yammer and Steemit.

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Journey Ledger Platform

The Journey Ledger ecosystem includes JAI, JLX & JOULS.

Journey commerce services for organisations include a

decentralised marketplace (EdX Market), Journey Social

and AI Learning analytics and recommendations.

Journey user profiles represent the learning journeys of all

individual participants in the Journey ecosystem, enabling

individuals to transact with JOULS and interact with all the

various services available.

Journey organisations act as learning event and

accreditation validators.They are also consumers of the

commerce services and are interested parties vested in

accessing individual user profiles, such as:

Educational institutions <> students

Employers <> employees

Recruiters <> applicants

Courseware providers <> professionals

or students

JOULS

Journey Ledger

Commerce

– User Proles– Government– Education– Business

– EdX Market– AI Learning– Validation– Journey Social

Proles Organisations

JAI

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Team

Nathan BellatoChief Technical Officer – eLearning

BComm, Australian National University

Donal O’KeefeChief Operating OfficerMA (DigitaMedia), Sydney University; BDes, Goldsmiths London

Connor O’KeefeChief Executuve OfficerBBus & LLB, University of Technology Sydney

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• Director, Board of Directors, Public Sector Network

• Chair, Australian Government ICT eLearning Forum

• Former Director of Australian Government Shared Services, HR Systems & Learning Tech

• ‘CeBIT’s Best ICT Gov Pro’• Executive Manager of Linkedin,

Lynda.com & Skillsoft SSC Contracts

• Renown speaker and expert on eLearning technologies and system infrastructure

• AI Learning’s Adobe partner technical lead for Tourism Australia Aussie Specialist Program

• 15+ award winning eLearning software solutions

• Former Technical Director for agencies HOST Sydney and The One Centre

• Over 20 years software development experience

• Digital agency Project Director for numerous top tier companies, such as HSBC, Coca-Cola, Mercedes- Benz and Vodafone.

Chris GillespieDirector of Marketing

BDes, Plymouth University (UK)

Michael KonarzewskiDirector of Finance

BBus, University of Western Sydney

• Highly awarded creative leader, digital marketing & product specialist

• 18 years in interactive media, working with world-class brands such as Electronic Arts, GE and The ABC

• Serial entrepreneur & Digital Agency co-founder

• CPA Accountant• Partner, Jigsaw Tax & Advisory• Former Officer, Auditing &

Compliance, Australian Taxation Office

Dr Lyndel Prott (AO)International Legal & Education ExpertHon. FAHA; LLD (honoris causa); LLB, University of Sydney; Dr. Juris, Tübingen

• World-renown Legal & Education Expert

• Former Assistant Director-General, UNESCO, International Standards

• Officer of the Order of Australia• Croix d’honneur autrichienne pour les

Sciences et l’Art• Honorary Professor, University of

Queensland, formerly Stanford University, Hague Academy of International Law, Council of Europe, University of Sydney, Australian National University

Team (Cont)

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• Authorised Rep, Godfrey Pembroke Ltd

• Wealth Management Solutions, National Australia Group (NAB, MLC, JBWere)

• Over 30 years Financial Services industry experience

Barbara SalterExecutive Accounts ManagerStanford Graduate School of Business; ADip Financial Services, Kaplan

Jesse MountSenior DeveloperMultimedia TechEd

• Developer for Government level enterprise builds

• Technical expert developing multi-tenanted shared systems

• Specialist Expertise in API, cross platform development and unit testing

• Founder and CEO of SandyLand Media

• Expert programmer, web standards and blockchain

• Former Senior ICT Developer, multiple government agencies

Nick PowellSenior Developer

B.A., Southern Cross University

Anne FernandoDirector of Legal

BComm LLB, University of Tasmania

• Principal at Synapse Legal• Member of the Law institute of

Victoria• Advisory Committee for Monash

Health

Kate PattisonDirector of Social MediaBComm (advertising) RMIT

• Specialist in Social Media, with expertise in managing millions of fans across some of the largest social profiles in Australian broadcast media.

• Extensive work on national campaigns for companies such as YouTube, Twitter, Sony Music, Kraft and Australian Open.

Joanne KostopoulosDigital Campaign Specialist

BA(Hons), University of Melbourne

• Over 12 years of experience in

broadcast and publishing

• Lead teams that have ideated

and implemented campaigns

for established brands such as

Disney, PayPal, NAB, Myer and

Toyota

Advisors

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Dr Elspeth Mckay Associate Professor RMIT University;

Fellow ACS

Benjamin JacksonFounder Australian Crypto

Werner de BruinTechnical Lead Disney AU

• Specialist in Computer Science, IT and Machine Learning systems

• Supervisor of PhD scholars in Business IT and Logistics

• Project Leader and Chief Investigator in funded research projects

• One of the leading proponents of Blockchain in Australia.

• Specialised in the taxation and management of cryptocurrencies such as Bitcoin and Ethereum.

• Advisor, Australian Government cryptocurrency taxation framework

• Disney’s Technical Lead in Australia

• In depth knowledge of enterprise systems, security, blockchain and platform integration

Quality Assurance

Journey Ledger is a blockchain project aimed at eliminating

qualification fraud through validation of complete learner

profiles, including all learning activities, compliance training

and accreditation. Developed by AI Learning, for use by

governments, employers, educational institutions, training

suppliers, professionals and students

AI Learning is an industry-leading eLearning consultancy,

represented by an all-star team of high-profile

professionals with notable careers spanning both public

and private industries, including some of the most

reputable organisations in innovative technologies, digital

marketing, academia and government. Our team members

have won a multitude of awards across various fields of

expertise, including ICT, Education, eLearning and Financial

Services. AI Learning solutions are currently used in over

30 countries worldwide and have been translated in over 15

languages.

AI Learning is leveraging the convergence of cutting-

edge technologies to develop solutions which support

the burgeoning eLearning industry, including eLearning

systems and tools, blockchain, machine learning, artificial

intelligence and workforce-planning analytics for talent

management, resource allocation, gap needs analysis,

professional development and robotic automation. These

solutions solve many of the fundamental issues facing the

industry during a period of exponential growth.

Our clients, partners, team members and advisory board

represent experience from some of the world’s most

prestigious organisations in the Education and Technology

sectors, including UNESCO, Adobe, Google For Work

– Public Sector, Lynda.com, Linkedin, Skillsoft, Disney,

Department of the Prime Minister and Cabinet, Department

of Education and Training, Australian Research Council,

Digital Transformation Agency, Department of Industry,

Innovation and Science, Commonwealth Scientific and

Industrial Research Organisation, Royal Melbourne Institute

of Technology, and Stanford University

© Journey Ledger. All rights reserved.

www.journeyledger.com