8/14/2019 Supplay Chain Process of White Goods

1/15

MARKET STUDYON

SUPPLY CHAIN MANAGEMENT

OFWHITE GOODS (Refrigerators).

Submitted by:

Shiraj Sherasia (09020242039)Pallavi Gupta (09020242023)Aikta Dube (09020242008)

Jagdish Meena (09020242014)Neeraj Kumar (09020242015)Mrinal Mishra (09020242018)

8/14/2019 Supplay Chain Process of White Goods

2/15

A major appliance, or domestic appliance, isusually defined as a large machine whichaccomplishes some routine housekeeping task,which includes purposes such as cooking, food

preservation, or cleaning, whether in ahousehold, institutional, commercial or industrialsetting.

8/14/2019 Supplay Chain Process of White Goods

3/15

Refrigeration equipment

Freezer, Refrigerator Stoves

Cooker, Stove, Oven, Cooking plate, or Cooktop,

Microwave Oven Washing equipment

Washing machine, Clothes dryer, Drying cabinet,Dish washer

Miscellaneous

Air conditioner, Water heater, Trash compactor

8/14/2019 Supplay Chain Process of White Goods

4/15

Direct Cooling Frost Free Side by Side

Deep Freeze Frost Free bottom mounted Freezer

8/14/2019 Supplay Chain Process of White Goods

5/15

Established in 1997 A wholly owned subsidiary of LG Electronics,

South Korea A market leader in consumer durables Recognized as a leading technology innovator in

the information technologyThe acknowledged trendsetter for the consumer

durable industry in India with the fastest ever

nationwide reach

8/14/2019 Supplay Chain Process of White Goods

6/15

In 2004, LGEIL also up its second Greenfieldmanufacturing unit in Pune, Maharashtrathat commences operations in October2004. Covering over 50 acres, the facilitymanufactures LCD TV, GSM Phones, Color

Televisions, Air Conditioners, Refrigerators,Microwave Ovens, Color Monitors.

8/14/2019 Supplay Chain Process of White Goods

7/15

Established in: May 1997

Managing Director: Mr. Moon B. Shin

Corporate Office: Plot No 51, Udyog Vihar, SurajpurKasna Road, Greater Noida (UP)

Corporate Website: http://www.in.lge.com

Manufacturing Units: Greater Noida (U.P.) & Pune(Maharashtra)

8/14/2019 Supplay Chain Process of White Goods

8/15

8/14/2019 Supplay Chain Process of White Goods

9/15

LG Electronics India Pvt. Ltd.( Plot No: A5, MIDC, Tal.Shirur, Ranjhangaon, Pune - 412220).

LG Electronics India Pvt. Ltd.Regd. Office Pune

Office No. 105 & 106, Pride Silicon Plaza, Senapati Bapat Rd,Chaturshrungi, Pune- 411016

Branch Office Pune3rd Floor 105/106 Premium Point, Opp. Modern HighSchool, Jangali Maharaj Rd, Shivaji Nagar, Pune 411005

8/14/2019 Supplay Chain Process of White Goods

10/15

The refrigerator after it is manufactured ispacked on front and 2 lateral and top sidesby a 2 inches thick thermocol sheets, thebottom by carton base. The packing is donein carton.

8/14/2019 Supplay Chain Process of White Goods

11/15

LG Electronics India Pvt. Ltd Manufacturing Unit at Ranjangaon,

PuneFinished Product

(Refrigerator)

Onsite Company Warehouse at manufacturingUnit

LG Warehouse at Wagholi, Pune

LG India Pvt. Ltd has Regd. Office & Branch Office at variouscities in different zones of India. (E.g. Pune)

Modern Trade Retailer (Warehouse)

As per the demand of the individualshowroom/outlets the order is placed tothe respective headquarter and theproduct is dispatched from the MTR(warehouse)

Distributor

Dealer

s

ContainerOR

TATA 1210trucks

ContainerORTATA 1210

trucks

Sub-Dealers

Custome

r

Retailers

Custome

r

TATA acevan

TATA acevan

TATA acevan

8/14/2019 Supplay Chain Process of White Goods

12/15

Modern Trade RetailerOutlets/ShowroomsRefrigerators forDisplayand In Stock

Customer

TATA acevan

TATA 407 & 907

8/14/2019 Supplay Chain Process of White Goods

13/15

Croma

Croma, Ishanya Mall, Opp. Golf Course, Shastri Nagar, YerawadaTaluka, Sub-District of Haveli, Pune 411006

Croma, Krome Mall, 32/1, Pune Solapur Road, Wanowari, Pune

411013

Croma, NSG IT Park, Survey No.127/2B/1A, ITI Road, Aundh ,Pune411007

Power Tech91/3, Plot No.5B, Anurag Bunglow, Shikshak Nagar, Kutur, Pune411038

8/14/2019 Supplay Chain Process of White Goods

14/15

Krome Mall

Near Krome Plant Engineers, Ground Floor, Fathima Nagar 411013

Sai Power

Shop No.1, Darshan Park, Behind Kunal Hotel, Nil Kalibadi Road,

Pune 411017

Datacare Corporation

637/A, Deccan GymKhana, Chandar Prabhu Apartment, Near Hotel

Rutugandhak, Deccan, Pune 411004

Softbyte433/D, Somvar Peth, Kamla Height, Sarswat Colony, Pune 411001

Mahavir Electroics

Plot No.10, Shanti Niwas, Near Bibewadi 411037

8/14/2019 Supplay Chain Process of White Goods

15/15

THANK YOU