superZoo pet trade show checklst
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SuperZoo 2011 The National Show for Pet Retailers Mandalay Bay Convention Center Las Vegas, Nevada September 13-15, 2011 CHECKLIST Visiting a Trade Show BEFORE THE SHOW Know what you and your employer want to achieve by visiting the show. Develop a list of exhibitors you want to visit and then separate it into two parts - “must see” and “want to see". Decide how much time you want to spend at the show and at individual exhibits. Allow extra time for browsing, distractions and waiting in lines. Know what information you need from each exhibitor. Research different vendors to find out how they differ, and then prepare a list of questions to ask each exhibitor. Design a lead-gathering form to research specific products and services. This will allow you to make more accurate comparisons. Make appointments with exhibitors with whom you want to meet and spend more time. Using MyExpo, create in advance or at the show, a floor plan map with all your appointments, exhibitors to see and seminar sessions to maximize your time at SuperZoo. Bring plenty of business cards to help avoid filling out forms at each exhibit. Wear comfortable shoes and clothing. Take a light “carry-all” for accumulated materials. Make travel and hotel reservations early to take advantage of discounted rates. Choose a hotel close using the links at www.superzoo.org/attendee-hotel-and-travel Decide which SuperZoo University seminars and workshops you want to attend. Split sessions with your colleagues in attendance in order to maximize your company’s participation. Pre-register for the event and arrive 30 minutes before the opening to avoid standing in long lines. AT THE SHOW Revise your plan at the show. The show directory and schedule often change several times before the event. Collect information that is of interest to you or that might interest others in your company. Request that literature be mailed instead of having to carry it with you. Tell exhibitors that you are on a tight schedule and get straight to business. Look for networking opportunities. Converse with industry leaders. Get invited to exhibitors’ hospitality suites and receptions. At workshops, introduce yourself to people around you. Hand out and collect business cards. Skip overly crowded booths and plan to come back at day’s end when traffic is lighter. Carry a pad and pen to jot down important notes, or use a small tape recorder. Drink water regularly to avoid dehydration. Write a trip report as you go and summarize your notes every evening. Avoid conversations with vendors whose products don’t interest you. AFTER THE SHOW Be prepared to follow up for literature and samples you’ve requested. Plan how you are going to implement the information gathered Notes: _ ______________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________ ___________________________________________________________ World Pet Association, Inc. 135 W. Lemon Avenue, Monrovia, CA 91016 USA Telephone: (626) 447-2222 FAX: (626) 447-8350 E-mail: [email protected] URL: www.worldpetassociation.org
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Know what information you need from each exhibitor. Avoid conversations with vendors whose products don’t Look for networking opportunities. Converse with industry Plan how you are going to implement the information Carry a pad and pen to jot down important notes, or use a Skip overly crowded booths and plan to come back at day’s Design a lead-gathering form to research specific products Using MyExpo, create in advance or at the show, a floor meet and spend more time. requested.
Transcript of superZoo pet trade show checklst
SuperZoo 2011The National Show for Pet RetailersMandalay Bay Convention CenterLas Vegas, NevadaSeptember 13-15, 2011
CHECKLISTVisiting a Trade ShowBEFORE THE SHOW
Know what you and your employer want to achieve byvisiting the show.
Develop a list of exhibitors you want to visit and thenseparate it into two parts - “must see” and “want to see".
Decide how much time you want to spend at the show andat individual exhibits. Allow extra time for browsing,distractions and waiting in lines.
Know what information you need from each exhibitor.Research different vendors to find out how they differ, andthen prepare a list of questions to ask each exhibitor.
Design a lead-gathering form to research specific productsand services. This will allow you to make more accuratecomparisons.
Make appointments with exhibitors with whom you want tomeet and spend more time.
Using MyExpo, create in advance or at the show, a floorplan map with all your appointments, exhibitors to see andseminar sessions to maximize your time at SuperZoo.
Bring plenty of business cards to help avoid filling out formsat each exhibit.
Wear comfortable shoes and clothing.
Take a light “carry-all” for accumulated materials.
Make travel and hotel reservations early to take advantageof discounted rates. Choose a hotel close using the links atwww.superzoo.org/attendee-hotel-and-travel
Decide which SuperZoo University seminars and workshopsyou want to attend. Split sessions with your colleagues inattendance in order to maximize your company’sparticipation.
Pre-register for the event and arrive 30 minutes before theopening to avoid standing in long lines.
AT THE SHOW
Revise your plan at the show. The show directory andschedule often change several times before the event.
Collect information that is of interest to you or thatmight interest others in your company. Request thatliterature be mailed instead of having to carry it with you.
Tell exhibitors that you are on a tight schedule and getstraight to business.
Look for networking opportunities. Converse with industryleaders. Get invited to exhibitors’ hospitality suites andreceptions. At workshops, introduce yourself to peoplearound you. Hand out and collect business cards.
Skip overly crowded booths and plan to come back at day’send when traffic is lighter.
Carry a pad and pen to jot down important notes, or use asmall tape recorder.
Drink water regularly to avoid dehydration.
Write a trip report as you go and summarize your notesevery evening.
Avoid conversations with vendors whose products don’tinterest you.
AFTER THE SHOW
Be prepared to follow up for literature and samples you’verequested.
Plan how you are going to implement the informationgathered
Notes:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
World Pet Association, Inc.135 W. Lemon Avenue, Monrovia, CA 91016 USA
Telephone: (626) 447-2222 FAX: (626) 447-8350E-mail: [email protected] URL: www.worldpetassociation.org
