Superior network performance key for operator growth

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CAPITALS

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superior network performance key for operator growth

Ulf Ewaldsson Senior Vice President and CTO

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› Mobility Everywhere cements ubiquity of networks

› Broadband & Cloud establishes a new paradigm

› Industry & Regulation shapes opportunities

Trend- spotting

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The big picture

Available spectrum

continues to be the most

scarce industry resource

Continued traffic growth but

focus shifts from throughput

to customer experience

The fully enabled mobile

enterprise through broad-

band, mobility, and cloud

Accelerating quest for simplicity and automation as networks become more complex

Transformation from

nodes and domains to an

integrated system E2E

Blurring of traditional IT

and Telecom creating

new opportunities

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minimum 24 pt

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Then & now

Mobility

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Then & now

the cloud

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6.5B subscriptions 1.5B

mobile bb

1.1B smartphones 80%

data traffic

Powering

mobile roadband 2013

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1.5B mobile bb

1.1B smartphones

Mobile data 2018 emulates fixed broadband

6.5B 4.3x mobile bb

4.5B 4x smartphones

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A new language…

› Text.. Tweet

› Call.. Poke

› Phone.. Device

› Download.. Upload

› Broadcast.. Podcast

› Signal Strength…App Coverage

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1. Network Performance

2. Value for money

3. Ongoing communication

4. Tariffs plans offered

5. Customer support

*Relative impact between each driver and Net Promoter Score Source: Ericsson Consumer Lab, June 2013

20%*

11%

10%

9%

16%

demands

network performance

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And drives

operator growth

10,2 %

CAGR (2008-2012)

80%

100%

120%

140%

160%

180%

200%

220%

2007 2008 2009 2010 2012 2011

Frontrunners’ revenue growth

Peer group’s revenue growth

Inflection

Point

Source: Strategy Analytics, Ericsson Analysis

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“Streetwise Metrics”

Experience-centric KPI:s

“Co-Partnering”

Visionary Collaboration

“Unboxing”

Redefine Subscription

“Show Casing” Quality-led Marketing

“Ecosystematic”

Open-ended Innovation

“Gap Minding” Visionary Investing

Lead by superior

network performance Lead by innovative

Marketing & Offering

Some essential

growth CODES

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Cities as organisms…

› Accelerating Urbanization

› Breakout Nations

› Global Cities

› Sustainability & Intelligence

› Connectivity is Hygiene

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…based on

networked societies

Network beyond operator networks

capillary networks

network the limit of new services

Connected devices

a wide range of devices

human usage a special case

performance and experience the limit of new services

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The sentient network is central to everything

› Self Aware, Self Healing

› Scaleable, Sliceable

› Always On, Everywhere

› Subscriptions to

Connections to Sessions

› With Five 9’s security

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Areas of momentum

OSS / BSS

& real-time

analytics

Heterogeneous

networks

4th Generation

IP, Cloud &

SDN

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› Service Provider

SDN vision validated

› Service Chaining

use case introduced

with Telstra and

others

› OpenStack,

OpenFlow and

OpenDaylight

› Extending SP SDN

vision to provide

enterprise services

A Year of Progress for

Service Provider SDN

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Abstraction & Virtualization

Cross-Domain Orchestration

Data Center

APIs, Exposable Services & Assets

Integrated Network Control

Network

IP & Transport

Mgmt & Control

Access

Mgmt & Control

Cloud

Mgmt & Control

Unlocking network potential

Service Provider SDN, nfv & cloud

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performance needs industry beyond smartphones

Cars Processing Utilities Transport Media NSPS

Throughput

QoS

Coverage

Security

Latency

Volumes

Capacity

Location

Ne

two

rk P

erf

orm

an

ce

Dri

ve

rs

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The dynamic

network slices

@

An OPEN network platform on

Dynamic and Secure Network slices

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Innovating for performance with our technology x services leadership

SYNERGY Circle

Superior EXPERIENCE

MASTERING Complexity

Leveraging SCALE

Demand Network

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Extending the cloud indoors with

the dot

10x Capacity

0.5x cost

*indicative figures vs traditional DAS systems

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Running Virtualized applications on the

ssr8000

Multiapp with no performance impact

snp4000 Custom NPU 10’s of millions of sessions C/c++ programming

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Time to content for social media with

internet.org

April 2012: from

22 sec time to interact (2G)

Sept 2013: to

<6 sec time to interact (2G)

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› Devices & Services in dramatic flux. Consumption & Creation

› Cloud establishes new paradigm. Virtualized & Ubiquitous

› Networks take centerstage. Technology is a differentiator

Superior network performance key for operator growth

Technology

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