Superheroes on Sky 1 · Work Full-Time Children (10-15) Own Home 58% Married 74%Married 71% Over...
Transcript of Superheroes on Sky 1 · Work Full-Time Children (10-15) Own Home 58% Married 74%Married 71% Over...
Superheroes on Sky 1 Sponsorship Opportunity
The Flash
Channel Information
Feel-good:
Bold, uplifting entertainment that’s full of life
Fresh and original:
New, inventive formats, you’ll only find on Sky 1
Multi-generational Fun:
TV that is made to be shared with teen families
Pillars
1 2 3
Sky 1 The home of fresh, feel-good, family entertainment
Core Females
Sky 1 The home of fresh, feel-good, family entertainment
ABC1 42%
C2DE 58%
Work Full-Time
Children (10-15)
Own Home 58%
Married 74%
Over index with online streaming
(Netflix, Amazon Prime)
ABC1 48%
C2DE 52%
Travel to work by
car 50%
Kids in HH 47%
Spend up to an hour a
day travelling 18%
Married 71%
Over index with watching content online and
listening to radio
ABC1 53%
C2DE 47%
Work Part-Time
Kids in HH
43%
Own Home 60%
Married 71%
Talk about and read about entertainment
programmes in social
Women 35 - 54
Core Males
Men 35 - 54
Teen Families
Adults 16-54 with kids aged 10-15
Source: BARB/Techedge. 01/01/15-30/06/15 . Individuals 4+Highest performing episode, ranked by 000’s
Rank Title 000s Share %
1 The Flash 1,359 5.5
2 Hawaii Five-0 1,054 3.9
3 Arrow 1,042 4.1
4 Modern Family 1,028 4.2
5 Stella 1,008 3.8
6 Strike Back: Legacy 989 4.4
7 Forever 928 3.8
8 A League of Their Own 879 4.0
9 NCIS: Los Angeles 878 4.7
10 Ascension 856 3.3
New!
New!
Sky 1 is home to top US Shows including Arrow & The Flash Top performing programmes Sky 1 | avg. 000s
Supergirl
The Flash
Avg. 000’s
1,543
995 975 1,079
Source: BARB/TechEdge. Figures based on Individuals 4+, Sky1 Stagger all data is from first showing, not repeats.
S1
Peak
S1
Av
Slot
302
1,685* 1,489
45%
54%
48%
55%
46%
51%
Men Women
Total
Commercial TV 8%
11%
9%
12%
17%
19%
9%
19%
20%
19%
20%
24%
16%
13%
20%
24%
5%
1%
16-24 Adults 25-34 Adults 35-44 Adults45-54 Adults 55-64 Adults 65+ Adults
17%
21%
16%
25%
38%
26%
24%
18%
16%
35%
22%
41%
AB Adults C1 Adults C2 Adults DE Adults
Arrow
Avg. 000’s * Highest Rating Sky 1
Programme of 2014
The Flash
S1
Av
S2
Av
S3
Av
S3
Peak
The heroes Sky 1 deserve Arrow and The Flash avg. 000’s and Audience Profile Arrow
Sky 1 Sponsorship Facts and Figures
Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship
Non-viewers
Viewers
Gain
Sponsorship Awareness
Spontaneous 2 12 +10
Spontaneous & prompted 7 29 +22
Total awareness 13 51 +38
Brand Awareness Spontaneous 29 32 +3
Spontaneous & prompted 84 86 +2
Brand Status
Is a brand I trust 45 56 +11
Hearing more good things about 34 53 +19
Is a brand I would recommend 56 71 +15
Is a brand I would talk about with others 36 56 +20
Brand Likeability Is a brand I like 75 80 +5
Purchase Intent Fairly/Very/Certain to 39 52 +13
Sky 1 programmes are widely considered as fun, family & entertaining
Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.
84%
of viewers say Sky 1
content is entertaining
82% 70%
of viewers say Sky 1
content is fun
of viewers say Sky 1
content is fit for families
Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means ‘strongly disagree’ and 5 means ‘strongly agree’.
Sky 1 Sponsorship Increased Viewers’ Brand Image Scores
13%
22%
18%
38%
46%
38%
48%
54%
50%
Is a brand I'm hearing more
and more good things about
these days
Is good value for money Is a brand I trust
Non-Viewers Viewers Viewers Aware
Average Brand Score Uplift
(Vs. Non Viewers)
+29pp +20pp
Viewers Viewers Aware
43%
31%
19% 20%
8% 7%
57%
48%
40% 39% 35%
16%
67%
55%
49% 49% 46%
28%
Likeability Knowledge Talkability Advocacy Website Visits Consideration
Non Viewers Viewers Viewers Aware SP
11
Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do
you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so?
Q11f. And which of the statements below most corresponds to your view of the following brands?
Sponsorship Drives Advocacy & Call to Action
= Significantly different to Non Viewers at 95%
Sponsorship can drive interest in wider external platforms
Q: How likely or unlikely are you to go to the sponsor’s website in the future?
Future Sponsor Direct Website Visits
Fairly Likely Very Likely Certain To
6
17 21
11
14 7
11
6
35
46
Non Viewers Viewers Viewers Aware SP
Programming
The Flash Series 3
Central City Police scientist Barry Allen (Grant Gustin) has been standing still
emotionally since the day his mother was murdered and his father unjustly jailed for
the crime. But when an unexpected and devastating accident at the S.T.A.R. Labs
Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the
incredible power to move at super speeds.
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 1 (9 eps) Oct – Dec 2016, Part 2 (14 eps) Feb – May 2017*
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
• Dates are subject to change
The Flash
Arrow Series 5
After suffering unimaginable ordeals while marooned for five years on a remote island,
billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and
lethal set of new skills.
Determined to right the wrongs his father committed while amassing the Queen family
fortune, Oliver has sworn to bring justice upon the rich and powerful who have
corrupted his city.
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 1 (9 eps) Oct – Dec 2016, Part 2 (14 eps) Feb – May 2017*
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
• Dates are subject to change
Arrow
Legends of Tomorrow Series 2
When heroes alone are not enough… the world needs legends. Having seen the
future, one he will desperately try to prevent from happening, time-traveling
rogue Rip Hunter is tasked with assembling a disparate group of both heroes
and villains to confront an unstoppable threat — one in which not only is the
planet at stake, but all of time itself. Can this ragtag team defeat an immortal
threat unlike anything they have ever known?
From the universe of Arrow and The Flash comes the spin off Legends of
Tomorrow, returning to Sky 1 for 2017.
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• 16 eps starting in March 2017.
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
Legends of Tomorrow
Supergirl Series 2
Supergirl follows the story of Superman’s cousin, Kara Zor-El. Having escaped
their doomed planet Krypton Kara was raised by her foster family the Danvers
and has spent the past 12 years keeping her powers a secret. However when the
head of a super-secret agency enlists her help in protecting the citizens of
National City, Kara decides its time to embrace her superhuman abilities and be
the hero she was always destined to be.
Scheduling:
• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.
• Part 1 (8 eps) Oct – Dec 2016, Part 2 (14 eps) Mar – Jun 2017*
• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2
• All viewings on Sky Go and pushed/pulled to our On Demand service
Supergirl
Scheduling
Programme Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar ‘17 Apr ‘17 May ‘17 Jun ‘17
The Flash S3 Part 1 Oct – Dec Part 2 Mar – May
Arrow S5 Part 1 Oct – Dec Part 2 Mar – May
Supergirl s2 Part 1 Oct – Dec Part 2 Mar – Jun
Legends of
Tomorrow s2 Mar – Jun
Superheroes on Sky 1 Scheduling*
• *Please note that scheduling is subject to change, and start dates for series are currently TBC
Digital Sponsorship
Digital Sponsorship Sky Go, On Demand & Online
TV VOD ads almost a 1/4m in incremental reach every month Incremental reach added by other platforms to Sky Wholly Owned Entertainment
Source: Sky Landscape Study 2015 | Adults 16+
TV: 29.6m
TV VOD and Sky Go: 5.6m
Online: 2.7m
Total: 30.2m
288k 23.1m
248k
1.1m
64k 4.2m
1.2m
262
92
625
145
136 35
1,295
Prem Live Prem VOSDAL Prem TS Repeats On Demand Sky Go Total
Forever grew its audience cross platform Forever S1 E1 | Cross-platform Avg. 000s
Forever
Source: BARB Individuals consolidated viewing,; On Demand based on reach and down weighed using ASL/Duration and Number of Session metrics
Delivery and Costing
Superheroes on Sky 1 UK Broadcast
Superheroes on Sky 1 UK Digital
Superheroes Investment
Appendix
Broadcast Deliveries UK
Combined Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 ABC 1 M
Total Actuals 1370 1436 1410 1692 1483 1902 1562
Total 30" Equivalents 599 628 617 740 649 832 683
Coverage (%) 17.4 17.4 16.6 19.5 19.6 19.4 17.8
Coverage (000s) 10,145 8,607 4,511 2,834 1,427 1,408 2,334
OTS/Frequency 78.56 82.46 84.91 86.62 75.53 97.87 87.59