Superfast Business The Future of Digital Business 2014
66
Serco Internal The future is now Technology trends for business Kate Doodson Cosmic @cosmickated
-
date post
14-Sep-2014 -
Category
Business
-
view
166 -
download
0
description
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: [email protected] t: 0845 603 8593
Transcript of Superfast Business The Future of Digital Business 2014
Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
Serco Internal
What is superfast business?
• Superfast Business is a European Funded programme of fully funded
business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local Authorities
& Connecting Devon & Somerset broadband rollout project
Serco Internal
• Business advice and specialist support to help growth businesses maximise the
opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
Serco Internal
http://www.youtube.com/watch?v=G7KZR9NwKQQ
The Connectivity Revolution
Support Available – 12 hours of support
Serco Internal
1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of resources
and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange
an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
Serco Internal
http://www.youtube.com/watch?v=G7KZR9
NwKQQ
Serco Internal
• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• 0845 603 8593
Stay up to date
Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
Serco Internal
Serco Internal
Serco Internal
Business is Changing
UK ?
Serco Internal
So where are the big changes?
Serco Internal
Trend #1: Mobile
Serco Internal
4th age of technology
1. Productivity - Office
2. Network - connection
3. Digital – 2.0 connection through web
4. Post PC – tablet and mobile
Serco Internal
Gaining the mobile customer
http://www.youtube.com/watch?v=GRiwUCXPo8U
Serco Internal
Mobile buying power
• Loyalty cards
• Discount codes
• Credit and debit
• Google wallet
• Near field Communication
Phones will be our wallets
Serco Internal
Mobile sales
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.
Serco Internal
Serco Internal
Mobile marketing
• We can check in…
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside check-
in
– Voucher discounts and deals
• Foursquare
– Check-in
– Vouchers and deals
Serco Internal
• http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….
Serco Internal
Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase
Serco Internal
Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units http://www.youtube.com/watch?v=iz4ykMn3UR4
Serco Internal
tech teaser
Wearable tech- smart watches
Archos Samsung Galaxy Gear
Martian Pebble
Serco Internal
Wearable tech- Google Glass
Serco Internal
HUD
Serco Internal
Trend #2: Clouds for Everyone
Cloud computing: storing
and accessing data and
programs over the Internet
instead of your computer's
hard drive
Serco Internal
The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2014 more than
75% of UK businesses will be using cloud services.
Serco Internal
• Changing staff behaviour
• Anytime anywhere access to
– Files
– Staff communications
– Customer communications
Cloud
Serco Internal
Cloud deployment models – Public, private, hybrid
Serco Internal
• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power and need to
replace PCs
• Access from any place any device
• Need computer and connection
• Good broadband/3G/4G
• Highly secure
Key features
Serco Internal http://www.xero.com/uk/add-ons/
Pick and mix approach…..
podio
Serco Internal Starts at £3.30 a month
Serco Internal
Serco Internal
Starts at £6.50
NEED NEW BRANDING
Serco Internal
Office 365
Serco Internal
Serco Internal
• Independently verified
• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA
BAA, and FISMA, and it is verified by third-party auditors. Learn more.
• Built-in security
• Office 365 offers robust built-in security features for all customers and
optional controls that enable customers to customize their security
preferences. Learn more.
• Service continuity
• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA.
Learn more.
Security
Serco Internal
Trend #3: We’ll be even more social
Serco Internal
Average age of Facebook user in UK?
Average age of Twitter user UK?
% of pensionable age UK residents on Facebook
Serco Internal
Did you know?
Twitter’s fastest-growing age group?
79% increase since 2012
Facebook’s fastest-growing age group?
51% increase since 2012
Serco Internal
Visual is key in 2014
Serco Internal
Video first?
• Gets to people on an emotional level…
• Video – for sales and marketing
• Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results
Pre sales – research
Post sales - support
Serco Internal
Customer support
Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
Serco Internal
Serco Internal
Serco Internal
• Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
Serco Internal
Manage for success
Serco Internal
How much Klout do you have?
Serco Internal
Serco Internal
Listen
Google Alerts Twitter Google Reader
Broadcast, share & converse
Twitter Facebook LinkedIn Pinterest Newsletter
Content creation
You Tube Blog Flickr iTunes/podcasts
Community building
Forum Facebook Groups LinkedIn Groups Virtual worlds
Social media engagement ladder
Less time More time
Serco Internal
Trend #4: Information is getting bigger
Serco Internal
The internet of things…..
– Moving from an internet of information, images &
people to an internet of things
– Intelligent systems connected through the
internet
– Embedded sensors monitoring and talking to us
– Machine to machine communication– traffic
jam? GPS will automatically change route
Serco Internal
‘Internet of things’
• Creating even more data
• Ordinary things get connected to the internet
Serco Internal
Google buys nest
Investment in core gadget is ending – new investment wearables and IoT
The conscious home….
Serco Internal
Serco Internal
• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
Big Data
Serco Internal
• We are creating 2.5 billion GB of data every
day
• In the last 2 years we have created 90% of
the data on the planet
Serco Internal
Small businesses?
Social analysis + web analytics + CRM data + email
data+ support queries = Big data
Customer’s behaviours, recruitment, product testing,
market testing, product lifecycles, product usage
Open Data from Governments and public services may
open new customer insights, new services, new
products
Serco Internal
Serco Internal
Predictive Analytics
• Why is data now so important?
• Because it can predict behaviours
• Tesco– can predict the exact day customers will
return and the amount they will spend within £10 for around 20% of their customers
• issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
• Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
• HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings
Serco Internal
• Disney MagicBand - better
guest experience with much less
waiting. “touch to pay” for food
and merchandise and share
plans with family and friends in a
travel group and pre-order
food, served as they walk into a
restaurant.
• Disney captures a
comprehensive digital record
(or storybook) of its customers’
activities.
Serco Internal
LA Police
Review 13 million past crimes to predict current behavior
Serco Internal
• Mobile
• Cloud
• Social
• Big data
Discussion
Serco Internal
www.superfastbusiness.co.uk
0845 094 6108
@cosmickated
Further information
