Supercuts Case Study_V1
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The Challenge Supercuts is one of the top franchise brands, ranked #1 in its category seven years in a row. So when franchise growth began to plateau, we needed to open up new streams of leads and build momentum to sustain the brand for years to come.
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Transcript of Supercuts Case Study_V1
The ChallengeSupercuts is one of the top franchise brands, ranked #1 in its category seven years in a row. So when franchise growth began to plateau, we needed to open up new streams of leads and build momentum to sustain the brand for years to come.
The Barrier Following firsthand interviews with hundreds of well-qualified entrepreneurs, we discovered that many had rejected the hair-care concept outright, assuming they would have to learn to cut hair.
The SolutionWe turned the creative on its head, featuring the accountants, pharmacists, pilots and other professionals who have adopted the Supercuts model of employing experienced managers and stylists to do the hands-on work of running the salon.
The ResultWe boosted Supercuts’ lead flow for multi-unit dealsby more than 250%.
