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Welcome to the webinar! We will begin the presentation shortly.

Speaker: Rachel LaiMarketing Manager at InTouch

Speaker: Greg SklootVP Growth at Netpulse

2 Key Takeaways for Today

1. Basic framework for successful referral programs

2. How technology can accelerate referrals

It’s not a secret….

Referrals are a HUGE source of new memberships for health clubs.

86%Of health clubs say that referrals are their

largest and warmest source of leads.*According to an InTouch survey.

Let’s establish a basic framework.

It has to be ridiculously easy

for members and staff.

How can we make it easy for members?

1. Talk to them where they are, not where you are

2. Make the actual referral process seamless

3. Make it a no-brainer by involving other incentives

1. Talk to them where they are

Don’t just rely on signage or email.

Focus on:

● Social

● Digital

● Mobile… especially push alerts

2. Make the actual process seamless

Ditch the paper and do it digitally.

Referrals can all be done in seconds, in the palm of a member’s hand via the Club Mobile App.

3. Make it a no-brainer and offer incentives

How can we make it easy for staff?

1. Keep referrals organized in one place

2. Give them options for easy follow up

3. Make it a part of the Point of Sale process

1. Keep referrals organized

Ditch the paper and

leverage your CRM to

keep all referrals in one

place.

2. Give them options for easy follow up

Immediately follow up

using the digital

communication channels

we discussed.

3. Make it a part of Point of Sale

Use your CRM to help

enforce a continuous

referral process,

especially at the front

desk.

Successful campaigns balance

technology + effort.

Don’t forget personal trainers too!

netpulse.com877-NETPULSE

gskloot@netpulse.com@gregskloot

intouchfollowup.com888-741-6408

rlai@intouchfollowup.com@intouchfollowup