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Supercharge Your Recruiting Efforts with Social Media
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Supercharge Your Recruiting Efforts With Social Media August 6, 2015
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Transcript of Supercharge Your Recruiting Efforts with Social Media
Supercharge Your Recruiting Efforts With Social Media
August 6, 2015
SHIFTING WORKFORCE
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MILLENIALS
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MILLENIALS
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WHAT’S YOUR MOBILE STRATEGY?
Mobile job searches:
• 73.4% of Millennials
• 71.3% of Gen Xers
• 48.4% of Baby Boomers
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DID YOU KNOW……
• 58% of job seekers surveyed used Twitter during their job search in the last 6 months
• When searching for jobs:
– 76% of job seekers look at company profiles
– 55% follow companies
– 34% search job-specific hashtags (#)
– 34% apply for tweeted job postings
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JOB SEEKERS’ USE OF SOCIAL MEDIA
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JOB SEEKERS’ USE OF SOCIAL MEDIA
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JOB SEEKERS’ USE OF SOCIAL MEDIA
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WHO IS ACTIVE WHERE?
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SO NOW WHAT?
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YOUR BRAND’S ONLINE REPUTATION
Are you an employer of choice? What are people saying about your company?
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CANDIDATE PERSONAS
• Background
– Job
– Career path
– Family
• Demographics
– Male or female
– Age
– Income
– Location
• What motivates them?
• What are they looking for in an employer?
• What are their hobbies and interests?
• Where do they spend time online?
• What objections might they have to working for your company?
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CANDIDATE PERSONAS
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Source: Indeed.com
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EVALUATE CURRENT EFFORTS
Broken links
Links going to correct pages
Social links open in new windows
Any on-site feeds are current
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TYPES OF CONTENT TO SHARE
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WHAT’S MORE APPEALING?
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Which page would you rather follow?
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
recruiting
employee engagement
Focus on:
company culture
perks
benefits
community involvement
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TIP:• Try to use photos and/or videos
whenever possible
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
brand building & brand awareness
recruiting
Focus on:
company news
industry news
open jobs
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TIP: • Don’t post just the job
description, highlight interesting facets of the job or describe the ideal person you’re looking for
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
brand awareness
recruiting (certain positions)
Focus on:
photos
videos (Vines)
company news & open jobs
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TIPS: • Always shorten your links (bitly)• Use appropriate hashtags (#)
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
brand awareness
employee engagement
recruiting
Focus on:
photos
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TIP: • This is a place to have fun so be
creative!
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
employee engagement
recruiting
Focus on:
company culture
perks
community involvement
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TIP: • Think creatively about your
boards (i.e., “behind the scenes”, meet the team, our history)
WHERE AND WHAT TO SHARE
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WHERE AND WHAT TO SHARE
Good for:
employee engagement
brand awareness
recruiting
Focus on:
demonstrating company culture
employee spotlights/testimonials
bringing job descriptions to life
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TIP: • Not all your videos need to be
professionally produced. Use your iPhone to film a short video!
WHERE ARE YOU SENDING CANDIDATES?
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Copyright 2015, ClearEdge Marketing. Confidential Information. Not For External Use or Distribution.
IS YOUR WEBSITE/CAREERS PAGE MOBILE OPTIMIZED?
• Try applying for a job yourself – how many clicks to get there, how long does it take?
• Try searching and applying for a job on your mobile device
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Link to check if your site is mobile-optimized
TRACKING CANDIDATES FROM SOCIAL MEDIA
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*Example
QUESTIONS?
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THANK YOU!
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Michelle KrierVP, Digital Marketing Solutionsm: 414.617.3103t: @michellekriere: [email protected]
Kimberley ZurBusiness Development Managerp: 262.785.0900t: @KimberleyZure: [email protected]
