Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro
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Transcript of Supercharge Your Game with Unity Ads & Unity Analytics | Angelo Ferro
Supercharge Your Game withUnity Ads & Analytics
Challenges to Game Developers
$
Acquire
EngageRetain
Built for GamesMulti Platform Natively Integrated
Supported Platforms
Tools that Matter for Games
NATIVELY INTEGRATEDOne Click IntegrationGAME SPECIFIC INSIGHTSData Explorer
Unity IAP
Coming soon
Expanding our Reach
• Monetize• Engage • Retain
Expertise in GamesTight Unity Integration
Global Reach
Understanding the Loop-de-Loops
CORE LOOP AD LOOP
CORE & AD LOOP
Building Ads Strategicallyinto Gameplay
Game Expertise Matters40%
35%
30%
25%
20%
15%
10%
5%
0% 7 May
8 May
9 May
10 May 11 May 12 May 13 May 14 May
Top Casual Game
Shar
e of
use
rs w
atch
ing
an A
d
SAARA BERGSTRÖM, CMONEXT GAMES
75-to-80% of our player base opt in to watch ads, fueling our business to focus on creating even better player experiences.This engagement is having a tremendous impact to revenue, by driving $0.06 average revenue per player per day.
““
Watch a Video to Earn Surprise Rewards
10-15% Increase in Retention from Ads
Source:Unity internal data
55%
0%
37%
Day 1 Retention
$0.35
LTV$1.90
$0.00No Ad No Ad
51%
Viewed Ad
$1.14
Viewed Ad
APAC share of Unity Ads Network in CY1511% to 23%
Source:Unity internal data
Sign Up Today!
Better insightson behaviors$$$
Better access toengagement data
Better targeting strategy
for monetization
Better engagementand retention experience