Do Social Skills Lead to Promotions and Supervisory Responsibility
Super Social Media Social Promotions Case Studies
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Transcript of Super Social Media Social Promotions Case Studies
SUPER Social Media
Social Media Campaigns That Soar
to Success! Land of Lincoln Webinar #3
April 29, 2014
Get these slides here::http://sarahtpage.com/LandOfLincoln-Super-Social/
CASE STUDY#1
Facebook Sweepstakes
WHY • Create awareness of Night In Old Fredericksburg event
• Grow Facebook fanbase
• Increase Facebook engagement
HOW• Used WooBox to
create Facebook sweepstakes tab
• Required page like• Offered VIP prize
package• Promoted on Facebook
(July 1-19, 2013)• Encouraged social
sharing
RESULTS• Generated 198
entries• Shared 120 times
on Facebook• Increased Facebook
page likes by 32.5%• Weekly engaged
users increased by 140%
CASE STUDY#2
Pinterest/Facebook Contest
WHY• Inspire travel to the
Beaches of Fort Myers and Sanibel
• Increase Pinterest followers and Facebook fans
• Increase PR about the destination in general
HOW• Created Facebook contest
tab• Users created a Pinterest
“Bucket List” board• Users posted their
Pinterest board URL on contest tab to enter
• Required page like• Entrants could also opt-in
to a newsletter and share with friends
• Promoted on all social channels & Facebook ads during June of 2012
RESULTS
?
CASE STUDY#3
60 Miles in 60 Days Campaign
WHY• Increase travel and
bookings during “shoulder season” (Sept. – Oct.)
• Increase web traffic on VisitMyrtleBeach.com
• Increase reach and fanbase on Facebook, Pinterest, & Twitter
• Generate feature blog posts
• Improve readership on Visit Myrtle Beach blog
• Generate 200 contest entries
HOW• Blogger FAM trip• “Pin To Win” contest• “Trip Tuesday”
competition on blog and Twitter
• Visit Myrtle Beach blog series (50 posts on the “secrets”)
• Secrets revealed daily on Facebook and Twitter
• Microsite: “secrets” and deals at VisitMyrtleBeach.com/60days
RESULTS• Accommodations taxes
increased in Sept/Oct 2012 over 2011
• Web traffic increased 25% over 2011
• 13 bloggers wrote 38 posts and reached 1 million readers
• Reach and fanbase grew on all social media channels
• Blog garnered 4k page reads during the 60 days
• Generated 300 contest entries
CASE STUDY#4
#Ohiomemory Photo Contest - Statigr.am
WHY • Increase awareness and reach of newly created Ohio Instagram account
• Encourage followers to share photos of fun attractions and destinations in Ohio
HOW• Used Statigr.am as
contest platform• Follow @Ohiogram on
Instagram• Submit a photo of a
favorite Ohio travel memory & tell why
• Tag @Ohiogram and use the #Ohiomemory hashtag
RESULTS• 20,000 likes on photos
tagged with #Ohiomemory
• 68,000 users reached• 421 approved photos
entered• 134 participants• 10,000 contest page
views
CASE STUDY#5
Downtown Raleigh Bucket List Contest –
Instagram/Twitter
WHY • Help people discover experiences in their city
• Challenge people to actually go do them
HOW• Users complete a
bucket list item• Take a picture of the
experience• Upload photo to Twitter
and/or Instagram• Tag @DTRBucketList
and use the #DTRBucketList hashtag
• Prizes awarded for completing bucket list items
RESULTS• Over 1,000 photos
submitted• 18 people finished the
whole list• Offline Media trying to
improve future contests
• Working on improving the technology
• Beginning to market this product in other cities
CASE STUDY#6
Visit Austin, TexasTrue Austin Ask a Local Campaign
WHY• Provide a local
perspective for visitors on things to do
• Using the experts/bloggers to spread Austin’s message through their own networks as ambassadors
HOW• ACVB chose 6 locals
that represent Austin’s experience
• Visitors ask questions via Facebook, E-mail, or Twitter (#trueaustin),
• Experts answer based on their own personal experience
Q
&
A
RESULTS• Austin visitors get
great local recommendations
• In March 2013:– 68 tweets– 11 Facebook posts– 32 E-mails
• In July 2013:– 160 tweets– 8 Facebook posts– 18 E-mails
CASE STUDY#7
Instagram / Facebook Photo
Contest
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTX Instagram followers
HOWRan Dec. 1-31, 2013Contest announced on
Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winnersFan vote for grand prize$200 shopping spree in a
Bastrop store
Instagram Promotional Graphic
RESULTSFacebook likes
increased 29%Instagram fans
increased 35%126 contest entries68 new photos to
promote downtown Bastrop
CASE STUDY#8
March Social Media Awareness Month
WHY Solicit positive reviews for downtown businesses and restaurants
Get the word out about what Danville has to offer residents and visitors
HOWPrinted postcards and
distributed them to downtown businesses and stores
Postcard had instructions on how to write reviews on Yelp! and Urban Spoon
Stores displayed them at register or on tables
RESULTSGot some reviewsDidn’t promote the
campaign very muchWill revisit in 2014
Can I Help?
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Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
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Thank You!Questions?