Super Social Media: Main Street Social Media Campaigns That Soar To Success!
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SUPER Social Media Main Street Social Media Campaigns That Soar to Success!
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Presentation given during Texas Main Street training in Seguin, TX on January 31, 2014.
Transcript of Super Social Media: Main Street Social Media Campaigns That Soar To Success!
SUPER Social Media
Main Street Social Media Campaigns That Soar to Success!
CASE STUDY#1
Facebook Sweepstakes
WHY Create awareness of Christmas in Downtown Cuero event
Attract event attendeesGrow Facebook fan
base to 1,000
HOWUsed WooBox to create
Facebook sweepstakes tab
Required page likeOffered VIP prize
packagePromoted on Facebook
(Nov. 24 – Dec. 9)Encouraged social
sharing
RESULTSGenerated 380 entriesShared 119 times on
FacebookIncreased Facebook
page likes by over 200%
Increased Facebook engagement by over 1,245%
CASE STUDY#2
Instagram / Facebook Photo
Contest
WHYCreate awareness of
Bastrop’s “Buy It In Bastrop” shop local initiative
Promote the many ways to enjoy downtown Bastrop
Build a repository of photos
Increase @BuyBastropTX Instagram followers
HOWRan Dec. 1-31, 2013Contest announced on
Facebook, Twitter, & Instagram
Photos must depict shopping, food, and fun during the holidays
Must use #BastropHolidays
Weekly winnersFan vote for grand prize$200 shopping spree in a
Bastrop store
Instagram Promotional Graphic
RESULTSFacebook likes
increased 29%Instagram fans
increased 35%126 contest entries68 new photos to
promote downtown Bastrop
CASE STUDY#3
Restaurant Week Instagram Contest
WHYGet photo contentGenerate engagement
about Restaurant Week
HOWUsed Instagram
contest platform SEENUpload photos
showing food, dining out, cocktails, etc. with #MyRWGR hashtag
Claim photo via SEEN10 winners received
$50 gift cards to participating restaurants
RESULTS 108 posts on Instagram
Total reach = 13,584Continued exposure
for participating restaurants
CASE STUDY#4
Downtown Raleigh Bucket List Contest –
Instagram/Twitter
WHY Help people discover experiences in their own city
Challenge people to actually go do them
HOWUsers complete a
bucket list itemTake a picture of the
experienceUpload photo to Twitter
and/or InstagramTag @DTRBucketList
and use the #DTRBucketList hashtag
Prizes awarded for completing bucket list items
RESULTSOver 1,000 photos
submitted18 people finished the
whole listOffline Media trying to
improve future contests
Working on improving the technology
Beginning to market this product in other cities
CASE STUDY#5
#IAmDowntown Campaign
WHYPromote the downtown
business district in Calgary, Alberta CA
Encourage young people and families to come downtown
Brand downtown as a hip place where people want to be
HOWDeveloped micro-site:
http://iam.downtowncalgary.com
Set up Instagram photo frames for people to pose behind
Tag Instagram photos with #IAmDowntown
Weekly giveaways“Considerable” budget for
digital signs and transit ads
Held a summer block party with local musicians
RESULTS Received an overwhelming response
Yielded over 1,000 photos in the summer of 2013 alone
Campaign is still ongoing
CASE STUDY#6
March Social Media Awareness Month
WHY Solicit positive reviews for downtown businesses and restaurants
Get the word out about what Danville has to offer residents and visitors
HOWPrinted postcards and
distributed them to downtown businesses and stores
Postcard had instructions on how to write reviews on Yelp! and Urban Spoon
Stores displayed them at register or on tables
RESULTSGot some reviewsDidn’t promote the
campaign very muchWill revisit in 2014
CASE STUDY#7
Experience Columbus Year-round Instagram
WHYShowcase things to see
and do in the destination
Increase followers and engagement on @ExperienceColumbus account
Encourage use of common hashtags like #ExpCols and #CbusFoodScene
HOW Post original content when possible
Comment and like photos with Columbus hashtags
Repost exceptional photos that use Columbus hashtags
RESULTS95% of photos are
reposted imagesPhotos tagged with
#expcols have increased 2,231% since Jan. 2013
Followers have increased 1,093% since Jan. 2013
Interactions have increased 6,802% since Jan. 2013
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Thank You!Questions?
