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Super Happy Mobile Product Design Time
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SUPER HAPPY MOBILE PRODUCT DESIGN TIME Thursday, April 24, 2013
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20-Sep-2014 -
Category
Design
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The partners at FNSZ went to talk to a class of students at the School of Arts & Design at Texas State University about native mobile product design. We covered the basics of native mobile application design, what the playing field looks like currently, and ran through some of our internal process. We even threw in a little David Hasselhoff.
Transcript of Super Happy Mobile Product Design Time
SUPERHAPPY
MOBILEPRODUCT
DESIGNTIME
Thursday, April 24, 2013
Anthony@mantwan
Natalie@natalievi
& = Funsize@funsizecorp
RESPONSIVE DESIGN
MOBILE PRODUCT DESIGN
WEB DESIGN
THE ECOSYSTEM
1
THE PRODUCT/SERVICE
💡
INDUSTRIAL DESIGN
BRANDING
CUSTOMER SERVICE
👥ANALOG DESIGN
📖
MARKETING & ADVERTISING
📢
💻DIGITAL PRODUCTS
📱
🚀NEW TECHNOLOGY
RESPONSIVE WEB
NATIVE MOBILE APP
TELEVISION APP
📺DIGITAL MARKETING
NATIVE DESKTOP APP
💻 📱MOBILE WEB APP
WEB APP
(This is what we do.)
DIGITAL PRODUCTS
💻📱
WHAT ARE SOME GREAT PRODUCTS & SERVICES?
💻 📱
(Obviously...)
👥 📢 💻 📱
👥 📢 📱
WHO’S INVOLVED IN ALL OF THIS?
Product Managers
Strategists & Researchers
Industrial Designers
Product Designers
Content Writers
Marketing Team
Software Engineers
Front-End Devs
Customer Service Peeps
Quality Assurance Folks
(That’s us!)
ONCE UPON A TIME, WE WERE ALL WEB DESIGNERS
2
This is what it used to look like.
Then came the iPhone.
and then...
BOOM!
THE AGENCY MODEL HAS NOW BEEN DISRUPTED.
❓WELL THEN, WHAT’S THE SOLUTION?
SAY HELLO TO THE MOBILE PRODUCT DESIGNER
3
WHAT IS A DESIGNER?GRAPHIC
WEB
PRODUCT
INTERACTIVE
UX
TO GET INTO THE DETAILS, A MOBILE PRODUCT DESIGNER IS...
...a combination of a strategist, interaction designer, and visual designer.
...works closely in a small team with project stakeholders within an agile process.
...translates complex business & user goals into real world products.
...cares deeply about the user & their ability to easily use the product.
...takes responsibility for how their product effects human beings.
...understands that design is never, ever, ever finished.
...strives for pixel perfection.
REMEMBER: YOU & YOUR CLIENTS ARE NOT THE USER,
THE WORLD IS.
PLATFORMS YOU’LL NEED TO KNOW
FUCK IT.SHIP IT.
EVERYBODY WANTS THE MOBILES
4
Page TitleGIMME GIMME MORE,
GIMME MORE,GIMME GIMME MORE
MOBILE.
Page TitleIT’S LIKE THE WILD WILD WEST OUT THERENOW’S THE TIME TO PERFECT YOUR GUNSLINGIN’.
FNSZ IS AWSM
5
👫WHO ARE WE?
WHAT DO WE DO?
👥WHAT TYPES OF CLIENTS DO WE WORK WITH?
💀WHAT WE DON’T DO
OUR PROCESS
SPEED DATING
1
FUNSIZE / WORK PROJECT NAME
THE PROPOSAL
2
FUNSIZE / WORK PROJECT NAME
THE ENGAGEMENT
3
DISCOVERY
WHAT’S THE PROBLEM OR IDEA?
WHO ARE THE USERS AND THEIR NEEDS?
WHY ARE WE CREATING THIS?
WHAT’S THE COMPETITION LOOK LIKE?
HOW WILL WE BE SUCCESSFUL?
HOW WILL WE PULL IT OFF?
DISCOVERY: USER PERSONAS AND SCENARIOS
DISCOVERY: COMPETITIVE ANALYSIS
DISCOVERY: MENTAL MODELS
DISCOVERY: FEATURES AND ROADMAP
DISCOVERY: PRODUCT ROAD MAP
DISCOVERY: CONCEPTUAL PROBLEM SOLVING
INTERACTION DESIGN
WHAT ARE THE FUNCTIONAL REQUIREMENTS?
WHAT ARE THE PRIMARY USER FLOWS?
WHAT’S THE PRODUCT METAPHOR?
HOW SUCCESSFUL IS THE USER’S EXPERIENCE?
WHAT’S THE SCOPE OF THE PRODUCT?
INTERACTION DESIGN: USER FLOWS
INTERACTION DESIGN: WIREFRAMES
VISUAL DESIGN
WHAT WILL THE PRODUCT LOOK AND FEEL LIKE?
HOW UNIQUE IS IT? WILL THE USERS LIKE IT?
DESIGN THE DAMN THING ALREADY.
ITERATE OVER AND OVER AND OVER AGAIN.
TEST IT, ITERATE AGAIN, AND SHIP IT.
TOOLS WE USE
💬QUESTIONS/ANSWERS?
Please don’t hesitate to reach out to us with any questions!
Connect with uswww.funsize.co@funsizecorp
THANK YOU
