ANALYSIS

SUPER BOWL XLVIII

24.9 million tweetsHashtags mentioned in 57% of

ads

OVERVIEW

COMMUNITY GROWTH

Esurance – 261,000 new followers (3,000%)Microsoft – 22,120 new followers

(0.55%)Radio Shack – 22,078 new followers

(12%)

BRAND INTERACTION

BRAND INTERACTION

STUNTS

JC Penney – #TweetingWithMittens Stunt

BRAND RESPONSES

RESULTS10,000 followers40,000 mentions1,800 uses of #TweetingWithMittensSecond most mentioned brand on

socialmedia platforms behind

BudweiserBudweiser expense - $8 millionJC Penney expense - $0

STUNTS

Esurance - #EsuranceSave30 Sweepstake

RESULTS

261,000 new followers5.4 million uses of

#EsuranceSave30200,000 entries within one minute2.6 billion social impressions332,000 YouTube views12x spike in website visits in the

first hour