Super Bowl History and Marketing

Sports Entertainment and Recreation Marketing

First AFL-NFL Championship Game:

Super Bowl I• Referred to as the

Supergame• January 15, 1967• Played at the Los

Angeles, Coliseum• Green Bay

Packers vs. Kansas City Chiefs

Super Bowl I

• The Green Bay Packers scored 3 second-half touchdowns en route to a 35-10 win over Kansas City

Super Bowl History

• The First AFL-NFL World Championship Game was established as part of the June 8, 1966 merger agreement between the AFL and NFL

Super Bowl History

• Los Angeles was not awarded the Super Bowl location until 6 weeks prior to kick-off

• Considerable animosity between both rival leagues in the lead up to the game

Super Bowl History

• There was a ton of pressure on both teams to win

• Many sports writers believe the game was a mismatch, and the long established NFL was far superior than the best team of the AFL

Kansas City Chiefs (AFL)

• Entered the game after recording an 11-2-1 mark during the regular season

• In the AFL championship game they beat the Buffalo Bills 31-7

Green Bay Packers

• NFL Dynasty

• Legendary Vince Lombardi was their Head Coach

• Outstanding defense

Media During the Game

• This game is the only Super Bowl to have been broadcast in the US by two different networks- CBS(NFL Games) and NBC (AFL Games)

Media During the Game

• Much to the dismay of historians, all known broadcast tapes which recorded the game in it’s entirety were wiped clean

Super Bowl Sales

• Super Bowl I was the only Super Bowl to not sellout in terms of attendance

• People were in an uproar over the price of the tickets, which were a whopping $12

Super Bowl Entertainment

• The halftime show featured trumpeter Al Hirt, and the marching bands of the University of Arizona and Grambling State

2012 Super Bowl Ads Expected to Wow Viewers2012 Ads that will Wow!

Coca Cola Planning to Make a Game Time Decision Coca-Cola Super Bowl 2012

Chevy Capitalizing on Mobile Interaction During the Super BowlMobile Media Super Bowl 2012

12 Ads that Changed Super Bowl MarketingSuper Bowl Marketing that Changed the Game

Super Bowl Activity

• Log onto your computer• Go to Sports Marketing Third

Quarter• Go to today’s date and select

“Super Bowl Webquest”• When completed drop into Celio’s

2nd block inbox• Name your document:

yourlastname_SuperBowl2012Webquest

Super Bowl Marketing Day 2

Sports, Entertainment and Recreation Marketing

Super Bowl History: Logos

• History of NFL Logos

Super Bowl Tickets and Posters

• Super Bowl Posters

Super Bowl TicketsSuper Bowl XLII- Glendale, AZ

2008Super Bowl XLV- Dallas, TX

2012