Super Bowl AdvertisingBryant CornellGreg Laybourn

Caitlin Flynn

Super Bowl Background

The 2008 Super Bowl was the highest rated TV show in the U.S.

93 million TV viewers.

2009 expects 140 million

Ad Campaigns Companies introduce new ad campaigns

and use the grand stage of the Super Bowl to create a buzz

Companies also use this as an opportunity to use follow-up campaigns

Budweiser Frogs

Follow up Ad (frogs)

Online AgeSuccessful ad campaigns generate a large

amount of internet buzz

Super Bowl 2008 advertisers saw a collective 50% increase in Web traffic the day after the big game

From 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday.

Budweiser brands generated the most online buzz.

Online Age (Cont.)

This year, all but 2 of the ad slots had gone by early December, the last slots are reportedly going for around $3 million up from $2.7 million in 2008.

2008 Super Bowl, Yahoo! reported an 800% increase in Super Bowl ad search related terms.

Top companies spent more than 200 million dollars with ABC to showcase their brands

Economic Dropout

FedEx and General Motors will not be buying spots this year.

FedEx blamed the economy

GM said the timing was just wrong.

Ad Innovation KFC, spotlighted its new hot wings menu

item during the 2008 Super Bowl,

KFC offerd to donate $260,000 to charity in the name of the first player or performer who does the chicken dance

One of the most creative is Pepsi and DreamWorks' 3-D effort touting "Monsters V. Aliens" and SoBe. Intel made the 125 million viewing glasses

Most Famous Commercials

SUPER BOWL COMMERCIALS

Reference

http://money.cnn.com/2009/01/09/news/companies/superbowl_ads/index.htm

http://adage.com/superbowl09/

http://www.usatoday.com/money/advertising/adtrack/2009-01-18-super-bowl-commercials_N.htm